How do customers maintain their feelings?

How do customers maintain their feelings?

How can customers maintain their feelings and how can enterprises survive and develop better? The first thing to be solved is the market problem. Market share is directly related to the income and profits of enterprises, which come from customers in the market. The number of customers is the main factor that directly affects the profits of enterprises. Let's share how to maintain customers' feelings.

How do customers maintain their feelings? 1 Create a customer file.

To maintain a good customer relationship, the first step is to establish a perfect customer file. As the saying goes, a good memory is not as good as bad writing. No matter how clever your brain is, it is impossible to remember every detail of every customer. The contents of the customer file are not limited to the customer's name, age, etc. , but including customers' hobbies, family situation, types of products purchased, uses, years, etc. The more detailed, the better, which will play a very important role in maintaining customers later.

Bring customers closer

If you want to maintain customer relationship, you should always keep in touch with customers. The closer you get, the better your relationship will be. You can contact customers by phone, SMS, WeChat, QQ and other chat ways to talk about the use of the products they bought. Talk about their hobbies, talk about their children and so on.

Establish customer reputation

When dealing with customers, you must remember not to make promises easily. If you can't do what you promised, your reputation in the eyes of customers will be reduced. So when the customer makes any request, you should use uncertain statements such as "I will try my best to help you find a way" and "I will help you type the application report and see if the leader can approve it".

Leave yourself room for manoeuvre. Of course, you should try your best to meet the customer's requirements afterwards, so as to establish a good reputation in the customer's mind and cooperate with you with confidence in the future.

Principle of mutual benefit

Sales should also pay attention to strategy. Many product companies will give preferential treatment to sales staff. Therefore, in the process of negotiating with customers, business personnel can talk at the market price first. When the product wins the customer's satisfaction, you can give it to the customer appropriately on the premise of ensuring the profit, so that the customer can feel your integrity and be willing to cooperate with you. In fact, if the profit-making strategy is used properly, it will be beneficial to the long-term cooperation between buyers and sellers.

Principle of timely tracking

It doesn't mean that everything will be fine when the products are sold out. There are many similar products on the market now, and the competition is considerable. After the products are sold out, follow up carefully to see if they are easy to use, if there are any problems that need to be solved in time, and what functions can be improved, so that customers can feel from their hearts that you are not selling for making money, but putting product quality first.

* * * The principle of benefit sharing

Business friends are based on the principle of * * *, so when developing every business, you should remember to share the benefits. The success of each cooperation is to lay a good foundation for the next cooperation. If you violate this principle, the consequence is that your customers are slowly losing.

Listening principle

A good salesman should be able to calm down and listen to customers. In the process of maintaining customer relationship, he must listen to customers' opinions patiently and judge what customers want to express in time. Even if you meet a difficult customer, you should be calm and actively try to help him solve the problem, so that the customer will appreciate you from the heart and establish a long-term cooperative relationship with you.

Flexible control principle

In maintaining customer relations, remember that the initiative should be in your own hands, and you can't confuse customers in a few words, and the sales work is endless. In the maintenance of customer relationship, you must be both rigid and flexible from beginning to end, truly think about what customers think and worry about what customers are anxious about, so that customers can rely on you psychologically.

How do customers maintain their feelings 2 1, depend on it

Let customers form the psychological habit of relying on brands, take seriously any special requirements or hidden needs put forward by customers, and do everything possible to find reasonable reasons to give reasonable answers. We will try our best to meet the reasonable demands put forward by customers, that is, the processes before, during and after sale must be meticulous and touch customers with details.

Step 2 complement each other

The process of sales is also the process of solving the conflicts of interests of both parties in time. Only when both parties are satisfied can it be considered a successful sale. If many customers are unwilling to do after-sales service, they should euphemistically inform the possible consequences of not doing it; What projects are not needed or can be done later, what are the value-added projects that we give away for free, etc ... Let customers personally experience the value of the company's sales services, that is, really serve customers, really think about what customers think and meet their needs.

3. Combine rigidity with softness

In the process of maintaining customer relationship, we must listen to the customer carefully and patiently, and can accurately judge what he wants to express. When we meet the nail house, we should also treat it calmly with a peaceful mind. Show tolerance rather than blame for customers' mistakes and even negligence, and immediately discuss with them to find remedies and solutions. In this way, your customer will thank you from the bottom of his heart and let him know that you can and have the ability to solve the problem for him.

4. Abide by principles

A person who abides by principles is bound to win the respect and trust of customers. Because customers also know that meeting demand is not unconditional. But it must be satisfied under certain principles. Only in this way can customers have reason to believe that you have followed certain principles when selling products to them, and then they can cooperate and communicate with you with confidence.

5. Mutual benefit

In the process of communicating with customers, some salespeople push forward step by step in order to achieve sales goals, and constantly convince customers to recognize the quality of products or services and accept the price of products or services. But some of the methods they took to achieve their goals were not very clever. In fact, in order to satisfy customers, many excellent salespeople will intentionally or unintentionally use some concessions in the process of sales communication (raise the price in advance and make the conditions stricter).

Step 6 close the distance

The relationship between smart salesmen and customers will be well coordinated, because you sell not only a single product, but also the added value of the company's products, the company culture and your own personal charm. After turning a simple cooperative relationship with a customer into a friend relationship, he will actively promote your products.

7. Win word of mouth

Win the reputation of customers and the industry, customers will form recommendations, and your sales will expand rapidly. The highest level of marketing is to let customers come to you actively. No matter what industry you are engaged in, you must remember that if you want to develop or make a difference in this industry for a long time, please leave yourself a good reputation in this industry.

8. A good beginning and a good ending

There is no end to the sales work. The success of the first cooperation is the best opportunity to create the next opportunity, so that every business has a beautiful ending, which will bring you no less benefits than re-developing a new customer. There are no eternal friends in business, only eternal interests. If there is no interest relationship between you and your customers, then your customers are quietly losing. Understand that grateful customers are loyal to you.

9, tracking tracking

There are many similar products on the market now, and the competition is fierce. Being your customer doesn't mean you can sit back and relax. Customers may change their minds and buy products from other companies at any time. Therefore, after cooperating with customers, you should track the delivery date of products, and after the products are delivered to customers, you should also track the sales progress of products. Does it work? Is there a problem? Need to be solved in time or whether further technical services are needed.

10, strategizing

When maintaining customer relationship, you must take the initiative instead of letting customers lead you by the nose. The real means to maintain customer relationship is to deal with major issues and customer feelings over time. For example, send text messages on holidays, call regularly, visit and exchange regularly, and give away some local specialties.

In the interaction with customers, let him know that you need you in the future, and lose no time to leave a foreshadowing for your next intention. There is a famous saying in sales: Where is your heart, then your wealth is there. Use this sentence to explain the viewpoint of maintaining customer relationship: where is your heart, then your customers are there.

1 1. Learn to group customers to meet the needs of every customer.

Learning to group customers is an operation to save enterprise management. Enterprises classify the same type of customers into one category, and then tap and meet their individual needs, thus improving the transformation effect and realizing precise marketing.

12, find the same hobbies or topics as customers.

When visiting customers, learn some personal topics such as their personal hobbies in time. After mastering their personal hobbies, if it happens to be something you are also interested in, it will be easy to chat with each other.

It is natural and effective to maintain customer relationship with * * * * at ordinary times. If you don't know much about customers' hobbies, get to know them quickly. After you have a certain understanding, at least there are similar topics in the conversation, which is not easy to cause the other party's disgust.

How do customers maintain their feelings? 3. How do salespeople maintain their feelings? 1. It is not surprising to be polite to many people.

Whether a ceremony is a courtesy or a gift comes down to a ceremony. For customers, basic etiquette and communication are necessary, such as greeting customers on holidays, calling and texting, and expressing condolences on birthdays and special occasions. This is the minimum.

As long as these can be done, you can't guarantee how good your customers are, only that your customers can't find fault with you and you don't have disrespect. In short, this can basically maintain the feelings of the guests and ensure that you have no mistakes.

Gifts, too, don't cost much, but with good intentions, sending goose feathers thousands of miles away is just a warm heart. Especially for uncooperative customers, it is even more valuable to put aside utilitarianism and greet and give gifts persistently. Customers have no needs, they will think of you first.

Mr. Peng and his wife of 360-degree media are quite famous in the industry. On festivals, they always receive their greetings and souvenirs, or auspicious ornaments, or zongzi tea. They never want to return, but they never lack. No one in the industry can't feel their warmth.

It cannot be said that good customer sentiment is the magic weapon for its success. From the boss to the employees, the company treats people and things very humanely, and the relationship between customers has always been very harmonious, so that old customers can cooperate with the company for a long time.

Salesmen's methods of keeping customers' feelings. Considerate.

"People respect me one foot, I respect others one foot", which is the universal principle of interpersonal communication in China. No one wants to owe a favor, so they must pay it back. The only way to make customers owe you a favor and repay you is to sell goods to you desperately.

There are many small brands that are not well-known and have outstanding quality, but some dealers have never given up, that is, brands will do human feelings and make dealers embarrassed to give up.

There are many professional managers who start businesses and are poor, but many loyal old customers buy his account and pay for his business. This is also due to human feelings.

Let customers always feel that they owe you, and consider how to repay you everywhere. Why are you worried that your brand is not valued and your sales are not good? Will do human feelings and have great skills.

On the one hand, you should be able to talk, customers like to listen to what you say, and think of customers everywhere.

You don't have to please customers, but at least customers don't hate you, so there is a chance of cooperation. As the saying goes, a good word warms three winters, and a bad word is freezing cold. It is said that customers like the cheapest investment to maintain their emotions, so why not do it well?

On the other hand, to let customers know your dedication and support to him or your company, everyone likes to be valued by others and treated well alone. For example, the proportion of materials is 20%. If you win 25% for your customers, will they still scold you?

Ordinary people will tell customers that our matching ratio is 25%, and smart salespeople will say that we helped you get 25%, the same distribution ratio, so customers must be grateful to the latter. Of course, this should not be too artificial, it is best to be natural, otherwise it will be counterproductive.

Ways for salesmen to maintain customers' feelings Third, keep their promises and keep their words.

An understated promise is bound to be doubted. What customers hate most is not being able to do it and being fooled. In order to please customers and achieve their goals, many salespeople often make many promises to customers, but they are unwilling to admit them afterwards and do not carry them out. Finally, I don't know how many people turned against each other.

So, don't promise anything easily, so customers will trust you more and more. On the surface, they may have a bad relationship with you and even complain, but they will still recognize it from the heart. After all, their cooperation with you is pragmatic.

I used to have a colleague who was a sales expert. When asked how to gain the trust of customers, he said that he basically refused customers. Because the customer's requirements basically violate the company's policies and principles, rejecting customers shows the seriousness of the company's policies. On the other hand, he also actively tries to solve problems for customers, thus gaining customers' goodwill and trust and promoting sales.

Ways for salesmen to maintain customers' feelings Fourth, talk about the problem from the other side, that is, the customer's point of view.

This principle is implemented in all aspects of sales and even life. If you want others to accept your ideas and products, you must abide by this principle.

Because everyone wants attention and respect, and everyone wants others to pay attention to themselves and consider their own concerns, this principle is particularly important.

If you grasp this principle well, your plan will be implemented smoothly, otherwise your customers will not adopt it, and even your best ideas and opinions will not work.

At present, many companies and salespeople have made good product and marketing plans, but they are often unable to implement them. There is a big reason for this because these companies and salespeople are too self-centered and too strong.

Forcing others to carry out their own plans without considering the feelings of customers will make many customers feel disrespected, disgusted and uncooperative, which will lead to the abortion of the company's plans. Even under pressure, the effect will be greatly reduced.

In this way, customer relations will naturally be tense. If you can't solve it well, it is very likely that your customers will separate from you or even go their separate ways.

Ways for salespeople to keep customers' feelings. They can help customers grow.

This is the most difficult thing to do, and it is also the focus and destination of all the principles of maintaining customer sentiment. Customers need to develop and grow. If cooperation with you can make customers achieve this result, then your customer's mood can be ruled by inaction, otherwise, it will not bring growth to customers. No matter how well the above principles are done, they will not have much practical significance for your sales in the short term.

In the process of sales, we also encounter such brands, which are also not outstanding, but customers are willing to cooperate with them. After understanding, the reason is that the sales staff of this brand are experienced and often bring new ideas and ideas to customers, and its company also gives guidance to the problems and puzzles that appear in the process of customer development.

Although there are not many material things for customers, with the support of the company and sales staff, customers' business is getting bigger and bigger, and sales staff have become customers' guests. The company's brand is also the main push, and the customer's mood is naturally good.

There are many such examples. As a customer, in the process of business operation, you will inevitably encounter various problems, such as sales, management, inventory, finance and so on. , and emerge in endlessly. Even if your brand is unknown and doesn't give customers much material benefits, it can help customers develop. This customer sentiment is undoubtedly very stable, and you don't even need to deliberately maintain it.

This requires our marketers to pay attention to learning and accumulating experience in their own work, not to lag behind in ideas, and often give guidance to customers to help them grow. If this can be done, the relationship between guests and relationships will be natural. That's all that matters. If you can't do this, the above conditions will be no matter how good they are, and the relationship between customers and feelings will be very fragile.