What work should be done in the auto show activity plan?

You attended a regional auto show, didn't you? If you are a dealer, you should pay attention to the following points:

Point one: get together.

In order to sell, more people will come to the booth. So the sound on the booth must be good, otherwise other people's voices will drown your home, and then you need to find beautiful models and attractive performances. The characteristic of the regional auto show is that when there are models and performances, everyone comes around and breaks up as soon as they stop.

The second point: the positioning of sales consultants.

How to sign the bill when people come? There must be more than 1 sales consultants standing next to every car. Take the initiative. Someone can't see the car without talking.

The third point: the negotiation area should be well arranged.

Automobile customers generally need to negotiate, so it doesn't matter how much the booth costs. The negotiation area must be slightly larger and soundproof, otherwise it will be so crowded and noisy that everyone will run away.

The fourth point: the work car.

To prepare two work cars, there are more shops farther away. If a user is interested, he will directly ask him if he would like to go to the store to see the existing car, and if so, take him there, which will promote direct transactions.

The fourth point: promotion activities and test drive invitations.

If you can arrange the best test drive venue outside the auto show, if you are interested, pull it out for a test drive [in this case, more sales consultants are also needed]. If not, make an appointment with him for a test drive.

At the auto show, you can engage in some promotional activities, such as booking a big discount in a limited time, sending a gift package or maintenance coupon when booking, and displaying it with eye-catching display boards. If the car has a discount, you can make the discount into a brand with a beautiful roof.

But the discount must be a little bigger than that in the store, and there must be a time limit. It is best to have a quota that can arouse excitement on the spot but can support long-term discounts in the future.