Netease mailbox memorabilia

It has been seven years since 1997 was established, and its eight mailboxes (163, 126, yeah, vip 163, vip 126,/kl.

With a keen sense of smell and foresight on the Internet, the courage and confidence to insist on free and expansion, and the persistence and innovation in technology, Netease mailbox insists on continuous innovation and investment, and becomes the first Chinese mailbox in the world in one fell swoop. However, behind this great success, there are countless intriguing growth footprints. Looking back on the memorable 13 event in the development history of Netease mailbox on the historical coordinates of Netease mailbox 13 is like catching a glimpse of the historical silhouette of China mailbox.

The first system

Importance: ★★★★★

1997 165438+ in October, the first e-mail system in China was born. At that time, the domestic Internet was in great need of development. In less than half a year, Ding Lei, CEO of Netease, led a team of less than 10 people, huddled in a humble office, and with the same dream, began a long and arduous road to entrepreneurship and a legendary process of independent software development.

If Qian's first e-mail is more symbolic, then the first free e-mail system developed by Ding Lei gave China netizens online identity for the first time.

Before instant chat tools appeared, people used email to communicate on the Internet. I have to say, "Send me something" became the most avant-garde thing at that time, and most of the sad love stories of rascal Cai and airy also happened in email exchanges. Most websites require users to fill in their personal email address before registering.

163 mailbox was born.

Importance: ★★★★★★★

In June, 2000, 10, Netease began to use the passport strategy, and created "Netcom" for the domain name 163, which unified the messy Internet domain names and services at that time into the name 163, and a free email address 163 was born, which was free for Internet users to register and use.

The birth of 163 mailbox laid the foundation for Netease mailbox to hatch a series of mailbox systems such as 126 and yeah, and also laid the foundation for Netease to become the mailbox overlord in the future, providing a huge user base for Netease's portal, games and other products and services.

One year after its launch, the number of registered users of 163 free mail increased rapidly, and it was soon announced that it would be expanded to 25 megabytes. This is the first upgrade and expansion of Netease mailbox, which broke through the limitation of free mailbox capacity at that time.

Free mailbox policy

Importance: ★★★★

In 2002, there was an upsurge of e-mail charging on the Internet in China. 263. Sina and others took the lead in stopping free mailboxes and began to "charge fees". Just when everyone thought that "free is a thing of the past", Netease still adhered to the free strategy. Although it also launched a 200M large-capacity VIP mailbox, 163 mailbox was still free for netizens to register and use.

This "free PK charge" has become a watershed in the domestic mailbox pattern. After the war, 263 and others have been lonely since then, but Netease mailbox has quietly risen.

Since then, the Internet in China has formed a situation in which free mailboxes and paid mailboxes coexist.

market share

Importance: ★★★★★★★

In May 2003, Netease's free mailbox ushered in a historic moment-in the survey of iResearch, a domestic third-party consulting research company, and New Computer, a professional electronic media chip, the market share and comprehensive evaluation results of Netease's free mailbox became the first in the market. After that, the champion's throne has been occupied by Netease until today.

126 was born.

Importance: ★★★★

Netease continues to compete for free mailboxes.

In September, 2003, Netease launched the largest free email address in China, focusing on the service of "professional e-post office", providing fast login mode and simple and clean interface for the international top-level domain name 126, and supporting new functions such as kaspersky anti-virus engine, intelligent anti-spam technology and super mobile email, which has become the favorite of many email lovers.

Because of its professionalism, clean interface and convenient login, it can also grab some short IDs, which has set off a new wave in the personal free email market. Only two years later, 126 mailbox quickly became the second largest Chinese mailbox in the world after 163 free mail.

Antivirus engine

Importance: ★★★★★

In August, 2004, Netease cooperated with Kaspersky to integrate the kaspersky anti-virus engine into Netease's email system and upgrade the virus database in real time, which enabled all Netease email users to obtain the top international data security, effectively ensuring that the virus email filtering rate of Netease's email anti-spam platform was close to 100%, which was better than the industry index.

Providing professional security data protection for free e-mail products was a major innovation in the e-mail industry at that time, and later it almost became the standard configuration of major e-mail products. In fact, Netease has been investing heavily in the research and development of email products, which has become the vane of the industry, and many first-time functions have finally become the targets of competitors' imitation.

Charge mailbox

Importance: ★★★★

In February 2005, Netease launched the international top-level domain name 188, which had been hidden for seven years, and a new generation of paid mailbox-188 wealth mailbox was officially put into operation.

Positioning the 188 wealth mailbox of high-end mailbox users is really the Rolls-Royce in the mailbox field-unprecedented-16g capacity, as well as other innovations such as super network disk, super mobile phone mail, photo signature and email double cloning, which has boosted the share of paid mailboxes in China. Facts have proved that the charging mode of mailbox products is completely feasible if excellent service quality is provided.

The launch of 188 mailbox not only provides users with higher-end and humanized services, but also further defends Netease's dominant position in domestic mailboxes.

Enterprise mailbox

Importance: ★★★★★

In March, 2009, Netease announced the launch of Netease corporate email in Beijing, and completed the all-round layout of personal free email, personal paid email and corporate email. Netease enterprise mailbox not only ensures the high filtering ability of spam, the security and stability of the mailbox, the sending and receiving speed of mail and the 7×24-hour after-sales service, but also provides many personalized functions such as multi-level authority management of departments and administrators, IP login restriction, automatic migration of old mail by the system, powerful organizational structure of enterprise address book, query of sending and receiving records in enterprise domain, sending and receiving mail by mobile phone and so on.

In order to show Netease's confidence and sense of responsibility in entering the enterprise mailbox business, Ding Lei even promised a series of industry-leading and unprecedented compensation services. Netease enterprise mailbox has become the official designated email system of 20 10 Guangzhou Asian Games Organizing Committee and the designated email partner of many large enterprises and institutions such as Southern Newspaper Group and Guotai Junan Securities.

Integrity mail alliance

Importance: ★★★★

In June 2009, Netease Mail initiated and launched the "Integrity Mail Alliance", which received responses from cross-disciplinary enterprises such as banking finance, third-party payment, e-commerce and online games. -No spam, phishing and fraudulent emails, and strive to create a "safe and secure green email service" for users. When a Netease mailbox user receives a normal email from an alliance member website, the personalized Logo logo of the member website will be displayed on the email list, and the unified integrity email authentication logo can be seen by opening the email body.

"Integrity Mailbox Alliance" fully implements the user-centered belief of Netease Mailbox, establishes a new coordinate of the integrity of the mailbox industry, and also reflects the sense of mission of Netease Mailbox industry. This is also the largest enterprise interaction in the history of domestic mailbox, which is characterized by "going its own way" and has caused an uproar among enterprises in all walks of life.

At the same time, Netease, whose users account for more than half of China mailboxes, has achieved twice the result with half the effort in promoting the integrity mailbox alliance, protected hundreds of millions of users from fraudulent emails, and actively promoted the construction of a safe and honest network environment.

Unlimited ability

Importance: ★★★★★★★

After Gmail mailbox detonated the era of large-capacity mailbox, the number of mailbox capacity began to climb to a new high.

On June 6th, 2009, 165438+ Netease Mailbox officially launched the function of "capacity doubling", which can be divided into two types: manual and automatic: when your mailbox capacity has been used more than half, the system will remind you to expand it; If you don't take the initiative to expand, when the mailbox capacity exceeds 90%, the system will automatically double your mailbox capacity, so that your mailbox will never be unable to receive mail because of its full capacity, and Netease mailbox will therefore become an "never satisfied" mailbox.

At this point, the launch of the unlimited capacity function of Netease mailbox also makes "capacity" no longer the core index competitiveness of mailbox.

Free corporate mailbox

Importance: ★★★★★

In 2009, Netease launched a free domain name mailbox, which was officially renamed as "Netease Free Enterprise Mailbox" in May 20 10, providing a mailbox service that can directly customize users. It can create an email account with "personalized nickname @ enterprise domain name" and has perfect "management function", which can not only meet the email contact needs of small-scale users such as individuals, webmasters and small institutions, but also meet the needs of small and medium-sized users.

This incident once again changed the market structure of the mailbox industry and brought a new round of reshuffle to the traditional enterprise mailbox market. It is expected that with the full popularization of Netease's free e-mail, the office efficiency of small and medium-sized enterprises will be accelerated in an all-round way, thus helping the informatization process of small and medium-sized enterprises in China, and it is also an important embodiment of Netease's sense of social responsibility and mission.

@ Plan

Importance: ★★★★

Starting from 20 10, Netease mailbox put forward the concept of "@ plan", including four aspects: @U, @3G, s@fe and f@st, and revealed four development trends of future mailbox development: user-oriented, 3G mailbox, mailbox security and mailbox acceleration. The full-text email search, email chat, full-text email translation, lightning email client, full-text email rejection, and honest email alliance launched in cooperation with @ are highly sought after by users.

"@ Plan" has set a new standard and benchmark for mailbox service. Around this point, Netease mailbox launched the action of "adding wings to the tiger", in which the functions of "opening wings" such as pop3/smtp, automatic forwarding and address book export were well received by users. "Wings of Haina" provides free oversized attachments and mailbox moving services, which not only enables Netease mailbox users to enjoy the convenience of large attachments, but also strengthens the tolerance and management of Netease mailboxes to other mailboxes; The "Pioneer Wing" which will be opened in the future will provide free domain name email service, which is a great boon for individual users with domain names. In addition, the "Wings of Lingxi" with new chat function is also very popular among users.

"@ Plan" and adding wings to the tiger are strategic measures for Netease mailbox to comprehensively improve its services and meet the needs of more than 300 million users. While laying out the future with heavy punches, Netease mailbox has once again become an industry vane, moving towards a brand-new communication platform integrating communication, sharing and collaboration.

Mobile internet layout

Importance: ★★★★★★★

The surge of 3G tide has brought a new round of baptism to the mailbox industry, and Netease has always been at the forefront in the strategic layout of mobile mail. 20 10, 1, Netease mailbox launched mobile mail, including two product systems: web page and mobile client, and thus launched a series of innovative applications such as "mobile phone number mailbox", "cloud storage" and "private message protocol".

After activating the mobile phone number mailbox, Netease mailbox users can use the webpage and mobile phone client to send and receive emails at any time for free, and realize the functions of interoperability between webpage and mobile phone, unified management of SMS and online chat, and network backup of phone book. At the same time, Netease Mobile Mail also fully supports all mobile phone numbers of China Mobile, China Unicom and China Telecom, covering all mobile phone users in China.

2010165438+1October1,Netease announced that it was the first to open IMAP service for Netease's 320 million free email users by default, and upgraded the service to provide a higher level of SSL encryption, which was the first in China. This will increase the speed of Netease mailbox users receiving mail at the client by more than 10 times, and all the operations of users at the client will be synchronized to the mailbox server immediately, ensuring that both parties have exactly the same operating experience.

On October 201110/0, Netease mailbox launched the smart version for iPhone/Android, which is the first mailbox tailored for iPhone/Android in China. This move marks Netease mailbox users, and its customized mailbox version covers all mainstream mobile terminals and PC terminals.

2065438+In June 2004, the mobile version of Netease mailbox was officially launched.

The National Internet Information Emergency Center informed Netease that there was indeed data leakage in the mailbox.

20 15 10 10 On 20 October, the National Internet Information Emergency Center reported that it had issued a statement saying that there were 100 leaked data, and it was confirmed that 20 accounts and passwords matched correctly. In this regard, Zhang Yi, CEO of Ai Media Consulting Group, a domestic Internet consulting platform, believes that the key to the problem lies not in the number of leaks, but in the leaks themselves. Netease needs to analyze and compare the problematic data with an objective and responsible attitude and give an account to netizens.