How do online stores maintain old customers? It is the store that maintains traffic.

Today's content will be known after reading the title, and it is found that many sellers are desperately looking for traffic, but they have no intention of maintaining old customers. In fact, old customers are the guarantee of store traffic, and stores should develop more stably. Let me tell you something about maintaining old customers.

First, the importance of old customers

Finding a new customer is 10 times the cost of maintaining an old customer, and the development cost of new customers is quite expensive for stores. However, most merchants ignore the old customers in the store and keep opening drilling exhibitions, through trains and other very time-consuming, laborious and expensive ways to attract customers. Let's do a calculation. For example, if a piece of clothing clicks on the unit price 1 yuan and the conversion rate is 2%, then the cost of trading a customer through train is 50 yuan. 100 yuan brought 100 hits, and 2 customers were sold. The cost of acquiring a customer is 50 yuan. If the shopkeeper protects an old customer, sometimes he sends a text message for a few cents, an activity or a new red envelope for a few dollars. This shows that the cost of acquiring a new customer far exceeds the cost of maintaining old customers.

Old customers are actually a great asset in our store. As long as the old customers are well maintained, the promotion cost can be reduced and free traffic can be obtained for a long time.

Second, how to let old customers refer to it?

How to introduce old customers

Old customers are generally divided into three types:

The first kind, customers who like honor, take the initiative to introduce you. Such old customers don't want any benefits, just want your praise, and prefer to show off and express themselves;

Second, real customers ask for benefits, such as common kickbacks and commissions;

The third kind, pure friendship customers, is purely to help friends. Just feel better, just like friends, introduce them when you meet, and forget it if you don't meet. Shopkeepers can introduce different types of old customers in different ways.

So how does the shopkeeper inform the old customers to help them transfer the introduction?

I gave three notification methods:

First, Want Want Group released activities;

Second, micro-amoy release activities, release coupons or posters, the copy on the poster can explain the recommendation, and the copy on the poster can also be set? Activity time? In order to give old customers a sense of urgency, the specific old customer referral benefits can be set according to the owner's own product cost;

Third, SMS informs old customers of activities. SMS notification is relatively simple. You can send edited short messages to old customers from time to time, and you can also send messages to remind old customers when new products are on the shelves. You can introduce an old customer together with the second Zhang Wei Amoy poster.

Third, how to turn customers into Want Want Group?

When transferring old customers to Want Want Group, what is recommended? Special account? Manage Want Want Group, why use it? Special account? Instead of using? Ordinary sub-account number? , special account is convenient for later collection of group information content and active customer management. For example, which customers are active and which topics they care about, and then someone will be responsible for sorting them out. Due to the heavy workload, it is suggested to establish a special account management. Choose when building a group? Create Taobao group? Because such groups can be directly displayed to consumers in Taobao APP, it is more suitable for managing fans.

Then the question comes, how to add the old customers who have already made a deal to your Want Want group. The first method is to put a scratch card in the package, which can be sold online (as shown in Figure 2). The second method is to send a group SMS notification. Send it after the transaction, and the customer can send a short message through the contact information in the order after placing the order. The third method, Want Want Chat Recommendation. Want Want suggests sending it in the form of a conclusion after the transaction.

That's all I want to share with you. I hope you can learn something after reading it.

Editor:

Address: www.yibangwl.com.

Contact information: 153558 13062