Content of international market research

If an enterprise wants to enter a new market, it often needs international market researchers to provide all relevant information-the country's political situation, legal system, cultural attributes, geographical environment, market characteristics, economic level and so on.

1 economic development information

This is an important basis for enterprises to determine the development direction and goals of the international market. Including general information such as economic environment characteristics, economic growth rate, inflation rate and business cycle trend, as well as relevant information about policies such as price, taxation and foreign trade.

2. Social or political climate information

Social or political climate information includes general information about various non-economic environmental conditions that affect the overseas business operation of enterprises, such as legal system, language, political stability, social customs, related cultural methods, religious and moral background, etc.

3. Market information

Market condition information includes the country's market structure and capacity, transportation conditions, etc. It also includes analyzing the profitability of products in this department, the total demand of major import and export countries and the proportion of import and export value of a commodity in its domestic consumption or production.

4. Information of market competitors

Competitors include domestic, local and third-country competitors. Survey information generally includes market competition structure and monopoly degree; Share of major competitors; The possibility of local suppliers using political influence to raise tariff and non-tariff barriers.

5. Science and technology development information

The development of science and technology is of great strategic significance to realize the long-term goals of enterprises. We should always pay attention to and collect detailed information about scientific and technological achievements or invention patents that others have obtained that are useful to our enterprise.

Illustration-Research on the International Market of International Trade Commodities Import and Export

From the perspective of the import and export of international trade goods, international market research mainly includes: international market environment research, international market commodity research, international marketing research, foreign customer research and so on.

1 Research on international market environment

Enterprises to carry out international business of commodity import and export, just as military operations need to analyze the terrain and understand the operational environment first, they need to understand the business market environment first, so as to know ourselves and know ourselves. The main contents of the enterprise's research on the international market environment are:

1) Foreign economic environment. Including a country's economic structure, economic development level, economic development prospects, employment, income distribution and so on.

2) Foreign political and legal environment. Including the important economic policies of the government structure, government measures to encourage and restrict trade, especially laws and regulations related to foreign trade, such as tariffs, quotas, domestic taxes, foreign exchange restrictions, health and quarantine, safety regulations, etc.

3) Foreign cultural environment. Including the language used, education level, religion, customs and values.

Fourth, others. Including foreign population, transportation, geography and so on.

2, the international market commodity survey

Enterprises to enter the international market or import products from the market, in addition to understanding the foreign market environment, but also need to understand the situation of foreign commodity markets, mainly include:

1) Commodity supply in foreign markets. Including the channels and sources of commodity supply, foreign manufacturers, production capacity, quantity and inventory, etc.

2) Commodity demand in foreign markets. Including the variety, quantity and quality requirements of foreign markets.

3) Commodity prices in the international market. Including the price of goods in the international market, the changes in the relationship between price and supply and demand.

3. International marketing survey

International marketing survey is a survey of international marketing mix, which usually includes:

1) commodity sales channels. Including the establishment of sales network, operating ability, operating profit, consumers' impression of them, after-sales service and so on.

2) advertising. Including consumers' purchasing motivation, advertising content, advertising time, mode, effect and so on.

3) Competition analysis. Including competitors' product quality, price, policies, advertisements, distribution routes, share, etc.

4. Foreign customer survey

Every commodity has its own sales (purchase) channel. Sales (purchase) channels are composed of different customers. Enterprises must choose suitable sales channels and customers when importing and exporting goods, and do a good job in investigating and studying foreign customers. Generally speaking, the investigation and study of foreign customers by commercial enterprises mainly includes the following contents:

1) The political situation of the customer. Mainly understand the political background of customers, the relationship with political circles, the parties attended by business leaders of the company and their political attitudes towards China;

2) Customer's credit status. Including the capital and reputation owned by customers. Capital refers to the registered capital, paid-in capital, provident fund, other property and assets and liabilities of an enterprise. Reputation refers to the management style of an enterprise;

3) Customer's business scope. Mainly refers to the goods and their varieties operated by the client company;

4) Customer company and enterprise business. Refers to whether the customer's company is an intermediary, a user, a franchisee or a concurrent business. ;

5) Customer management ability. Refers to the customer's business activity ability, financing ability, trade relationship, operation mode and sales channel.