The power of color? 2 1 Interpretation of Brand Logo Design

Color theory is the core of design, and it is also a field that is often neglected. Color itself is associated with emotion. Generally speaking, warm colors such as red, orange and yellow are full of vitality and exciting, while cool colors such as blue and green are more calm and restrained. This is very important. Therefore, when we talk about brands, colors will affect consumers emotionally, and actually affect products and sales.

If an enterprise can truly make a certain color become the logo color of its own brand, it will have stronger visual recognition and occupy a competitive advantage. Sometimes, even if you don't show your Logo or write your brand, you will be recognized. This is the power of color.

Indeed, it is not easy to "own" a certain color. In addition to logo design, you need to plan and execute all the elements of brand and advertising skillfully.

The colors of some famous brands have been incorporated into Pantone's color matching system. They will have a registered official color matching name, such as Cadbury 2685C. This logo color can only be used by Cadbury as a brand recognition color. Therefore, we might as well see how these famous brands use color through the following use cases.

red

For any brand, red is not an easy color to control. It has an angry and dangerous side, as well as a passionate and passionate side. Moreover, science has proved that when people see red, their heart rate will increase and their blood pressure will rise. For enterprises, choosing red is a bold decision.

0 1. Coca-Cola

Red has become the symbol color of cola. Perhaps the brightest reds in the western world are Coca Cola and Santa Claus, but the latter belongs to the legendary figures. Coca-Cola's current packaging and advertising design are dotted with red flying white.

02.objectives

As Wal-Mart's main competitor in the United States, Target uses a red logo completely different from Wal-Mart's blue.

03. Vodafone

Vodafone used the red logo design, symbolizing communication and progress. This Logo was designed by Saatchi &: 1997. Its distinctive dialogue shape symbolizes the communication company attribute of Vodafone, while red symbolizes sound, dialogue and passion. In a specific historical environment, this set of Logo design conveys the sophistication and maturity of Vodafone. In the latest Brandz global brand ranking, Vodafone is listed as the most valuable brand in Britain, with a value of $3.6 billion.

orange

Orange symbolizes light, fun and friendliness. This is an interesting color.

04. citrus

Of course, this mobile phone company named Orange has to use orange as the brand logo color, and nothing is more in line with this French company. In fact, they have never used other colors for brand promotion.

05. the home depot

As a well-known home building materials retailer, The Home Depot uses orange without exception, which is very complete.

06.easyGroup

EasyGroup's businesses include easyJet, finance, car rental and hotels. Where there are them, there is an orange ocean. It is worth mentioning that easyGroup once tried to create the easyMobile brand and set foot in the mobile phone business, but because its competitor is the famous orange brand Orenge, ...

yellow

Yellow is also a positive, sunny, optimistic and energetic color, which is more eye-catching than other colors at any time.

07. Yuu Krikow

Veuve Clicquot, a champagne brand, uses yellow packaging, which is more eye-catching among similar products, completely different from those traditional green bottles and gold labels.

08. Caterpillar

In a pile of construction machinery vehicles, you can quickly find a yellow crawler and a cat logo with a yellow triangle. But it is difficult to find a perfect match, because this kind of construction machinery will inevitably fade after weathering on the construction site for a long time.

09. Excavator

JCB's heavy-duty mechanical vehicles also adopt yellow appearance, and the yellow of Bicart Bille is more vivid.

green

Green symbolizes growth and rebirth, and it is a color with positive emotions. At the same time, it also represents nature, stability and durability, and can also convey the meaning of prosperity and richness.

10. John Deere

John Deere's agricultural machinery uses its signature green paint. You can recognize the brand at a glance when you see it near the farm.

1 1. Harrods Department Store

As a luxury brand, Harrods Department Store uses dark green to convey the meaning of wealth and prestige.

12. Starbucks

Starbucks' green logo refers to the logo of the University of San Francisco. Its current Logo can be traced back to 1972, and the original Logo is brown like many similar brands. But the three founders who graduated from the University of San Francisco referred to the Logo of their alma mater and changed it to green.

blue

Blue makes people feel reliable and trustworthy, and financial institutions and technology companies like to use blue. ,

13. British national health service system

Britain's national health service uses the blue symbol, which represents calmness, peace of mind and safety.

14. Tiffany. cobalt

Tiffany's logo color has been registered as "Robin's Egg". Just like red, brands that use the blue logo are all over the streets, and Tiffany's method is to choose this unique blue, register it as their brand, and then apply it to all available places, from jewelry boxes to shopping bags.

15. Facebook

In the past seven years, the logo of Facebook has changed many times, and the only constant is the color it uses. The original Facebook logo was designed by the Cuban Committee in 2006, and the latest adjustment was 20 13. At first, blue was chosen as the logo color, in fact, it was entirely because Zuckerberg was color blind. ...

purple

Purple usually conveys a feeling of nostalgia and sadness, and because of the early obsession of European aristocrats with purple, purple is usually associated with royalty.

16. Cadbury's

As mentioned earlier, Cadbury's iconic purple color was incorporated into Pan Tong color matching system and named as "Cadbury Purple 268C".

Cadbury and purple became attached as early as 19 17. Last year, Nestle tried to seize the right to use this logo color, but ultimately failed. Cadbury won the exclusive right to use Cadbury purple in its chocolate and beverage packaging. Cadbury purple has been deeply rooted for nearly a hundred years, and Cadbury users can recognize them by color without putting a logo on the advertisement.

brown

Brown is simple, simple and memorable. Organic crop companies often use brown as a logo color because it can remind users of soil, nature and health.

17. Uninterruptible power supply

UPS uses brown, hoping to arouse users' feelings of convenience, honesty and reliability. The Logo color scheme used by this brand founded in 19 16 was considered as a "luxury model" at that time and became an inseparable part of the UPS brand. At that time, the slogan of UPS was "What can Brown do for you?" The founder of UPS is Pullman Brown.

pink

Pink usually makes people feel feminine or emotional.

18.T-Mobile

T-Mobile uses pink more to distinguish itself and attract others' attention. T-Mobile's pink Logo is full of vitality, giving people a youthful and lively feeling, which is very suitable for women's fashion and fast-selling products. In 2000, T-Mobile registered their exclusive use of magenta. Like orange, T-Mobile applied this logo color to every corner of their store.

black

Black gives a bold and powerful feeling. As the most classic color, black can better express the spirit of self-confidence and maturity.

19. Chocolate Hotel

Hotel Chocolat is a high-quality British candy company. In their direct stores, the packaging and brand design are all in black, which is elegant and unforgettable.

20. Guinness

When black becomes an indispensable part of the brand, you will find it natural to use black in products and posters. Guinness posters are all award-winning, and many of them are in black and white.

white

White usually makes people feel simple and pure, and a well-designed white Logo will stand out.

2 1. Apple

White Logo is not uncommon, but Apple's Logo is very brilliant. It uses white Logo to convey pure and perfect artistic conception. In fact, when Apple abandoned the colored striped Logo, the product design and Logo were more concise and fashionable, which made Apple's white color more iconic.