Business development plan

It is better to write a good business development plan. Please read the following sample business development plan for your reference.

Business development plan 1

Jiangxi is a big agricultural province with 1 1 districts and 99 county-level cities. The cities are developing in a balanced way, in the rising stage, and the market potential is huge.

In terms of consumption, Jiangxi is a consumption-oriented province, which makes investors from all walks of life scramble to invest here, making Jiangxi the third largest investment region in China.

Geographically speaking, Jiangxi is the hinterland of Yangtze River Delta, Pearl River Delta and Minnan Delta. The brand promotion in its region can directly and indirectly radiate and influence the surrounding areas.

From the government's point of view, the government has increased the investment and construction of trade and transportation infrastructure, gradually improved various supporting facilities and created a good investment environment. The three-year tax exemption measures of the CPC Central Committee have enabled Jiangxi's economy to take off rapidly, promoted the development of the sales market from another angle, and improved the purchasing power of people from all walks of life.

From the perspective of clothing consumption;

① The price from 200 yuan to 600 yuan is more suitable for the consumption level of Jiangxi market;

② SWOT analysis of clothing market:

Advantages: At present, clothing brand sales in Jiangxi market mainly come from foreign brands, among which Jiangsu and Zhejiang (including Shanghai), Guangdong and Fujian brands account for the majority. Jiangsu and Zhejiang (including Shanghai)? Women's wear, Guangdong? Casual wear, Fujian? men's clothing/clothes/garments

Under this combination of various brands, a good atmosphere of clothing management, wholesale and retail has been formed, which has reduced the resistance of local clothing and made foreign brands more easily and quickly dissolve into this market.

Disadvantages: the development of Jiangxi market is still in the primary stage of development, and the swarming of various brands may lead to excessive consumption.

Opportunity: Jiangxi market is a good investment area from all angles and levels. Major clothing enterprises should seize the moment, look for opportunities to enter this golden area, be preconceived and enter the early development.

Crisis: ① Aggregation of brands leads to fierce competition; ② The homogenization of products is becoming more and more serious. This tests the vision of clothing enterprises in choosing agents, urges enterprises to constantly update their products, and forces agents to adopt effective operation methods in order to win the Jiangxi market.

Based on various situations in Jiangxi, clothing enterprises must carefully consider and inspect when choosing agents. If we are allowed to represent your products, your company can save a lot of worries, because with our advantages, we have more strength and ability to develop and promote your products and brands. Our advantages:

1. Customer: I have been engaged in clothing work for a long time, which has enabled me to establish a good customer base and a good sales network in the clothing field.

2. Relationship: Living and socializing in Jiangxi for a long time has formed a good interpersonal relationship.

3. Market awareness: I am from Jiangxi, and I have a clear understanding of the local market and an objective understanding of clothing sales.

4. Funds: We raised a lot of funds to prepare for your products to blossom everywhere in Jiangxi.

5. Operation level: Based on years of clothing operation, I have accumulated a set of effective operation experience and mode suitable for Jiangxi market.

I. Market division

Establish Nanchang as the center in Jiangxi Province, penetrate into border cities, and gradually form a marketing network with Jiujiang, Ganzhou, Yichun, yingtan, Shangrao and Jingdezhen as auxiliary centers.

Two. marketing goal

1. 1 year, the number of self-operated stores increased to 4? 5. Join customer development 2? Three.

2. The second one? Self-operated stores have grown to five in three years? 7. Join customer development 6? Seven.

3. the fourth one? In five years, the number of self-operated stores has grown to eight, and the number of customers has increased by nine? 1 1.

3. Market expansion strategy

(A) to build a good enterprise management platform

(1) Establish and improve the employment system for selecting, employing and retaining people;

(2) Establish a perfect salary system;

(3) Establish a sound personnel system and management system;

(4) Establish an independent and transparent financial system.

(B) Market expansion and brand operation mode

At present, the basic mode of clothing market development is mainly: CCTV advertisement+local investment promotion advertisement+personnel visit+investment promotion meeting order mode. We will cooperate in our own way on the basis of various models:

1. Advertisements to expand regional brand awareness.

Cooperate with local print advertisements, newspaper advertisements and commercial vehicle body advertisements to carry out targeted publicity, thus prompting consumers to: recognize? Interest? Do you understand? Buy.

2. Channel innovation to cultivate a solid dealer team.

(1) Flagship Store and Image Store

Take self-operated stores as the platform for the development of brand network in the early stage, and then expand the market share with secondary dealers/franchisees.

(1) Shop Location Analysis and Selection

② Store price control

③ Store management

(2) Franchisees

On the basis of market division, send marketing specialists to expand and visit customers in the region to increase market share.

(3) Joint store

In some areas, vegetable oil agents and franchisees jointly set up stores to fill the market, reduce the pressure and worries of franchisees, drive customers to develop and form model stores.

3. Activity innovation, reflecting brand characteristics

Organize effective, distinctive and influential activities, and strive to publicize various large-scale festivals and new products on a large scale.

① Drive sales: discount, discount?

2 push sales: coupons?

(3) Display sales:

4. Serve customers and expand market share.

(1) nanny service: store location, decoration assistance, exhibition training assistance, store manager training?

(2) price system stability service:

③ Publicity services for large-scale events:

(4) Goods circulation control services:

These are some of our short opinions. Of course, there are many things that we will reflect, supplement and correct in the actual operation process. We sincerely hope to join your company's marketing system, please give us a chance, believe us, we will do better and better and create a win-win situation!

Market development plan 2

Hunan province is a big province with profound cultural background, and pays equal attention to industry and agriculture. It governs 13 prefecture-level cities, 1 autonomous prefecture and 122 counties and cities, with a total area of 2 1. 1.8 million square kilometers and a total population of 66.97 million.

In terms of consumption, Hunan is a consumption-oriented province. With the development of economy, the income of urban and rural residents has greatly increased, the per capita income has steadily increased, and the consumption power has been continuously improved. Hunan is a big province of clothing consumption. According to the statistics of relevant clothing associations in recent years, the annual clothing sales in Hunan Province is about 25 billion yuan.

Geographically speaking, Hunan is adjacent to the Yangtze River in the north, facing Hubei across the river and entering the sea across the river, belonging to the open development zone in the middle and lower reaches of the Yangtze River. Guangdong and Guangxi in the south; Close to coastal open areas and Hong Kong and Macao; Jiangxi in the east, Chongqing and Guizhou in the west, and it is located between the coastal open zone in South China and the open zone in the Yangtze River basin, with a superior geographical position. The brand promotion in its region can directly and indirectly radiate and influence the surrounding areas.

From the government's point of view, the government is increasing investment and construction of trade and transportation infrastructure, gradually improving various supporting facilities and creating a good investment environment. This also promotes the development of the sales market from another angle and improves the purchasing power of people from all walks of life.

From the perspective of clothing consumption;

1.The price range from 200 yuan to 800 yuan is suitable for the consumption level of Hunan market.

2. SWOT analysis of clothing market;

Advantages: Zhuzhou, Hunan? As a famous industrial city and transportation hub in Central China (South China), Zhuzhou will always meet in this city, whether from south to north or from east to west. Zhuzhou is a city that tourists can't bypass. Zhuzhou is also one of the top ten clothing wholesale and retail markets in China, which has a certain influence in the clothing industry. The whole market radiates 14 provinces, with annual sales reaching more than 20 billion, which is the first choice for all clothing brand expansion agents.

Disadvantages: Hunan clothing market tends to mature stage, and various brands flock to it, which may lead to excessive consumption.

Opportunity: Hunan market is a good investment area from all angles and levels. All garment enterprises are looking for opportunities to enter this golden zone in order to integrate into the market more quickly and enter the early development.

Crisis: 1. The gathering of various brands has triggered fierce competition.

2. The homogenization of products is becoming more and more serious.

This tests our company's choice of agents, urges the company to constantly update its products, and forces the company and agents to adopt effective operation methods in order to win the Hunan market.

Considering the various situations in Hunan market, we must carefully consider and review when choosing agents, and we must have the following advantages:

1. Have the ability to approach the market. The agent has been engaged in clothing for a long time, established a good customer base in the clothing field and has its own sales network. Have more strength and ability to develop and promote the company's products and brands.

2. Market awareness: Have a clear understanding of Hunan market and an objective understanding of clothing sales.

3. Capital: Backed by abundant capital, prepare for the company's products to blossom everywhere in Hunan.

4. Have the ability of brand building and promotion. Have many years of clothing operation foundation, can integrate a set of effective operation experience and mode suitable for Hunan market.

First, ways to expand the regional market:

1, using the original customer information resources to expand.

2. Go to the local area to expand the field.

3. Expand by publishing information on the Internet;

4. Use the clothing exhibition to expand business;

5. Use mass short messages to expand through the media;

6. Others

Two. Market segmentation

A marketing network with Zhuzhou as the center and Changsha, Xiangtan and Hengyang as the auxiliary centers has gradually formed in Hunan Province.

? Want to dominate the market, fight for the terminal first? This has become a wise saying in today's market competition. As a provincial capital city, Changsha directly faces the sales terminal, with wide coverage and great communication influence. It is recommended to be the first choice for agents to run their own areas. Enhance the brand investment image, and at the same time facilitate interested sales terminal customers to conduct field visits to the brand, and do a good job in publicity and promotion for other regions.

Three. marketing goal

1. 1 year, the number of self-operated stores of agents increased to 1-2, and the number of franchised customers increased to 8- 10. Sales reached 1.5 million? 2 million.

2. In the second year, the number of self-operated stores of agents increased to 3-4, and the number of customers joined increased to 18-25, with sales reaching 3 million? Five million.

3. In the third year, the number of self-operated stores of agents increased to 5, and the number of customers joined increased to 40. Sales exceeded100000.

Summary:

Create the best brand, strive for the highest benefit, focus on the target, take Zhuzhou market as the logistics distribution center, radiate to Hunan Province and even the whole Central China market, and realize mutual prosperity.

Model essay on market development plan 3

Market development is an ongoing task for every enterprise in the development process. For marketing managers who undertake market development, market development plan is the first problem they need to face in market development work. A good market development plan can not only stabilize the business personnel and inspire the enthusiasm of dealers, but also get the support of the company's policy resources, personnel and other aspects, so that the market development work can get twice the result with half the effort.

So what should a good market development plan include? Where to start?

1, the plan should have a clear purpose.

We say? Is the teacher famous? The initiator of a war often gives a high-sounding reason for people to accept and understand when launching a war. In the meantime, here? Name? Put forward your own goals under the cover of the market, so that the executors can move forward with goals, which is also needed for market development? Is there a teacher? Ming? , the so-called this? Ming? It is to clarify your purpose of opening up the market. Only when this purpose is clear can you tell your team and decision makers what you want to do and what your purpose is.

What's the point? Only on this premise can you get the support of decision makers and win the understanding and cooperation of the team. Therefore, defining the purpose of market development at the beginning of business opening is the primary task of market development plan.

This plan should clearly reflect the characteristics of the market.

Only when a market development plan has a clear purpose can it find the characteristics of this market and have guiding significance for market development. Such a plan can give decision makers a general understanding of the market you want to develop, and it is also a prerequisite for you to obtain resources, because no matter for a new market or an old market, each market has its own characteristics and differences.

For a new market, we need to know it again, because we didn't know it in the past. For an old market, all kinds of situations are changing silently with the change of time, and past experience may become an obstacle in the later stage. This requires a brand-new examination and re-understanding of the old market and first-hand information through market research.

It is our primary task on the eve of market development to have a perceptual knowledge and cognition of the overall situation of the market. Under normal circumstances, to correctly understand the relationship with the market and its characteristics, when conducting market research, we should investigate from the following aspects. First of all, we should investigate the whole market environment, understand the market population capacity, education level, age structure, local economic characteristics and other indicators to determine our buyers.