What does WeChat think of the Spring Festival Evening?

Wechat video number cooperates with CCTV to support vertical screen to watch the Spring Festival Evening. Guo Song Finance and Economics learned that on June 65438+1October 65438+June 6, CCTV and WeChat Video officially announced that they would "watch the Spring Festival Evening vertically" in 2023. This year's "Vertical Spring Festival Evening" is the second cooperation between CCTV and WeChat video number. This vertical screen Spring Festival Evening will also use split-screen effect for the first time, and use three-screen and double-screen effects in different programs. This year's vertical screen Spring Festival Evening live broadcast room has added a program hot word search function. During the live broadcast, users can open WeChat search to view the hot search list of the Spring Festival Evening, and view the contents and wonderful moments of the Spring Festival Evening in 2023. It is understood that in 2022, the main station cooperated with the WeChat video number for the first time to watch the Spring Festival Evening vertically, with more than 65.438+0.2 billion viewers, more than 350 million likes in the live broadcast room, more than 96.5438+0.9 million comments, and more than 5.565438+0.00 million reposts, breaking through many records of the video number in one fell swoop. In the recent 2023 WeChat open class PRO, the video number team introduced that the total usage time of users in 2022 has exceeded 80% of the total usage time of users in the circle of friends. The number of live video viewers increased by 156%, and the sales of live video with goods increased by 800%.