Supermarket double 1 1 promotion planning

In order to effectively ensure the quality level of activities, it is usually necessary to make an activity plan in advance. The activity plan is a written activity plan with clear content and clear steps. So do you understand the activity plan? The following is the activity plan of the supermarket double 1 1 promotion plan (5 selected articles) that I have compiled for you. Welcome to share.

Supermarket double 1 1 event planning 1 event theme:

Low price storm, looting by the whole people (dear, did you buy it? )

Activity time:

20xx 1 65438+1October 9th-20xx165438+1October1.

Activity content:

● 50% off the ultimate carnival (20xx year165438+1October 1 1).

20xx 1 1 day 1 1 day 10, 50% off sales, low-cost storm, sweeping the city!

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

● Activity 2: Compliment lucky shopping (20xx165438+1October 9-65438+1October 65438+1October1October.

Customers who shop in XXXX during the activity can participate in the lucky draw if the amount of a single memo reaches 1 1 yuan.

First prize: 1 brand smart phone, worth111yuan.

Second prize: 2 XX supermarket shopping cards with a value of11yuan.

Third prize, 6 vacuum thermos cups, one worth 60 yuan.

Fourth prize, 20 soul mates, worth 30 yuan's roll paper.

Participation prizes: 2000 exquisite gifts, one for 2 yuan.

(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )

● Activity 3: Double the sweetness of a person's holiday (20xx years165438+1October 1 1)

Give 0 yuan+1 yuan lollipops after shopping (2 yuan/root, 200 copies).

Over 1 1 1 yuan+1 1 yuan, give 2 boxes of chocolates (25 yuan/box, 40 copies).

Sweetness is limited until the gift arrives. )

Estimated activity cost:

1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.

2. Double sweet activities. Estimated activity cost 1500 yuan.

3, posters and advertising costs 5000 yuan.

The estimated total cost of this activity is 15500 yuan.

(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )

Activity promotion:

1, advertising, using newspapers to put in 2 issues 3-5 days in advance.

2, large-scale facade advertising and supermarket DM single-phase combination, so as to attract customers.

3. Broadcast in supermarkets and promotion in different places. , increase publicity.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

Supermarket Double 1 1 Promotion Planning Activity Plan II Activity Time: 20xx March10/5.

Activity theme: Love is 3. 15 Love is connected with thousands of families.

Location: shopping plaza, comprehensive supermarket

Subtitle: Focus on 3. 15. Complaining is more reasonable and polite.

Activity content:

First, the supermarket "five excellent" solemnly promises.

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".

4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

Second, the supermarket integrity-interaction with you

1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, and hire them as supervisors of Jiayou Company, who will be responsible for supervising the quality of supermarket products and regularly put forward various rectification opinions and suggestions to the company. According to the recommended adoption value, Jiayou will provide souvenirs with a value ranging from 20- 100 yuan.

Third, really give back to consumers.

1, your new clothes are mine.

① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)

(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)

(3) Children's wear exhibition: organize children's fashion show in Times Store, display fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the Year of the Rooster has a good taste to nourish the stomach.

① Gourmet area: A variety of snack foods are promoted at shocking prices.

② Fresh area:

(1) Every time 20 yuan buys fresh food, it will get 3 fresh eggs. (buy more and send more)

(2) limited time special fruit 1 yuan 1 kg. (3. 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)

Fourth, special planning:

Love is surging in Liu Bei supermarket-buying gold in Liu Bei. Come to Liubei Supermarket and win the lucky prize: 3. 15 On the same day, 10 sets of computer-printed Chinese seals were placed in different parts of the supermarket (you can rest assured when shopping in good faith). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk.

Supermarket Double 1 1 Promotion Plan Activity Plan III Organizer: * * Youth League Committee of Henan Agricultural University

Organizer: Young Volunteers Association of Henan Agricultural University

I. Background of the event:

There will be some clothes, books, electronic products and other items that are no longer used in college students' lives. These things have nowhere to be disposed of, and it is not appropriate to treat them as waste. At the same time, these items can also be used to meet the needs of students with poor economic conditions. College students are also responsible young people. Many college students want to donate things they no longer use to show their love. In this situation, the development of love supermarket not only solves the above problems, but also can operate more formally.

Two. Purpose of the activity:

By opening a love supermarket, we can effectively deal with the remaining items that are still of use value to college students, carry forward the hard and simple lifestyle of contemporary college students, and provide a platform for college students to dedicate their love.

Three. Significance of the activity:

Through the holding of Love Supermarket, we can effectively use the remaining items that are still of use value to students in school. By selling or donating these items, more people can use them, give play to their value, and carry forward the hard and simple lifestyle of college students. At the same time, it is a platform to offer love to college students, convey love and make the world full of love.

Four. Activity time:

long-term

Verb (abbreviation of verb) activity form:

Set up a fixed activity place and warehouse. The specific activities are as follows:

(1) Running time (tentative)

Monday to Friday 8: 00 ~13: 0014: 00 ~ 21:00.

Saturday and Sunday 8: 30 ~13: 0014: 00 ~ 21:30.

(2) Personnel arrangement

1, member of the association.

2. Recruit volunteers

3. Personnel regulations

Love, enthusiasm and dedication are necessary.

B, abide by the rules and regulations of the supermarket, and shall not take away or distribute supermarket items without permission.

C, take care of all the items in the supermarket.

D. Have an excellent service attitude.

(3) cargo area setting

1, Love Area (Donation Area)

The items on the shelf are mainly donated by classmates, and more than 70% of the donated items are new. We sell them at preferential prices.

2. Love consignment area

The goods on the shelves are mainly provided by students, and a consignment agreement has been signed. The commodity provider sets the expected price, and Aixin Supermarket increases its sales by 20% on the basis of the expected price.

3. Cash register area

4. A small love box

Students can voluntarily put change into the love box.

5. Announcement area

Publish the donated items, detailed records of the income and expenditure of Love Supermarket and the management system of the supermarket on the wall, so as to be open and transparent. At the same time, it serves as a reminder area to remind students not to litter.

Activity content of intransitive verbs

1. Promotion time: to be determined.

2. Location: to be determined

3. Supermarket location: to be determined

4. Supermarket business hours: five people are on duty in turn.

Monday to Friday 8: 00 ~13: 0014: 00 ~ 21:00.

Saturday and Sunday 8: 30 ~13: 0014: 00 ~ 21:30.

5. Introduction of supermarket managers: specific office arrangements

Seven, publicity methods

1. It is planned that the Propaganda Department will make a publicity board and place it at the event site at least one week in advance.

2. Two posters were posted on the bulletin boards of Building 3 and Taoliyuan Complex respectively.

3. Hang two banners at the activity site and the north of the project building three days in advance.

4. A number of proposals, some posted in the dormitory, some distributed at the event site.

5, contact the school radio station, green company, school newspaper and other media groups to help promote.

6. The website and blog of the school discipline meeting will be promoted simultaneously.

Contact various voluntary organizations to help promote and raise funds.

Eight. Activity flow

(1) Preparatory stage

1. Authorized by the Youth League Committee.

2. Apply for venues, tables and chairs, and prepare audio and other equipment;

3. The Ministry of Culture and Sports is ready to start the program;

4. Before opening, each responsible person should be present in advance to arrange on-site work.

(2) Activity stage

1。 Organize fundraising (both on campus and in Li Tao Garden)

2。 Organize charity sale (activities and fund-raising are held at the same time, and the whole process is recorded and photographed). The division of labor is as follows:

A. fund-raising groups

B. Bazaar Group

C. leaflet dealers

D. Floating people

E. suggestion book

F. the information network department takes photos and videos.

(3) Operation of supermarkets

A, select items suitable for sale as the source of supply, and conduct pricing sales according to the corresponding pricing standards.

B. Items unsuitable for sale are sold or donated in the form of waste disposal.

The profit from the activity will be used for charitable donations, and the specific flow of the fund will be announced to the bulletin board in time.

Supermarket double 1 1 promotion planning activity plan 4 I. Activity time: 65438+February 3 1 (Sunday)-1 March 3 (Wednesday) (4 days).

Second, the theme of the event: colorful happy New Year's Day gifts.

Activity 1: 20% discount on colorful New Year's Day.

Enjoy a 20% discount on clothing and knitwear. Down jackets, cosmetics, lighting materials, digital products and small household appliances are 10% off.

Note: (supermarkets, mobile phones, famous cigarettes, famous wines, platinum, special prices and reduced prices will not participate in discount activities)

Activity 2: Lantern Festival on the first day of New Year's Day-prize quiz will be overwhelming.

During the event, New Century launched the "New Year's Lantern Festival", where customers can buy free quiz activities without shopping. The more they guess, the more they win.

How to win the prize: guess 5 winners correctly and win a prize. Accept the prize at the front desk (win a bottle of Coca-Cola at 4.99 yuan)

The purchasing department is responsible for organizing 500- 1000 event gifts.

Activity 3: Colorful New Year's Day celebrations in supermarkets.

Buy rice at an ultra-low price

During the activity, the rice in the supermarket was sold at an ultra-low price per catty 1.39 yuan.

Dice wins eggs.

If the supermarket shopping leaflets are full of 38 yuan, you can roll the dice once with the computer receipt and twice with 76 yuan, and you can get the same number of eggs according to the points you cast.

The planning department prepares a big dice with a diameter of 800×800 (scarlet letter on white background).

The supermarket prepares eggs and participates in activities at the supermarket exit. Send eggs on the spot.

Third, the atmosphere layout and advertising:

1.28th, emergency printing of DM Post 10000 sheets with 8 pages, 2 pages and 4 editions.

2. SMS 100000.

3. Advertisements of TV stations and meteorological bureaus.

4. Plan and prepare the riddle. Decorate Lantern Festival Street (the first floor serves Taitung Corridor, and the second floor)

5. Photos of 100 are posted at the elevator entrances on the second and third floors.

6.A2 advertising rack supports 10 active pages (4 on the first floor, 2 on the second floor, 2 on the third floor and 2 on the fourth floor).

7. The south gate on the first floor is decorated with the atmosphere of New Year's Day, and there are two large-scale activity pages.

8. Linyi delivered and bought 20 sets of water injection flagpoles, made cloth flags and put them in front of the building to create an atmosphere.

9. Make a three-dimensional layout of the New Year background hanging at the entrance and exit of the supermarket and in the supermarket. The supermarket exit 1, the supermarket entrance 1, and the supermarket hangs 40 sets of photos. The cost (photo, foam board, KT board production) is 2000 yuan.

Supermarket Double 1 1 Promotion Plan 5 I. Purpose of the event:

The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, to commemorate Qu Yuan and to preserve folk traditions, many publicity activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education". And give back to customers, hoping to improve the popularity of supermarkets, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Two. Activity time: 20xx year x month x day

Third, the theme of the event: Dragon Boat Festival is beautiful, shopping is happy.

Fourth, the promotion method:

1, "Beautiful Zongzi at Dragon Boat Festival, Full Shopping"

Activities: During the Dragon Boat Festival, anyone who has made a one-time shopping trip to 38 yuan in this supermarket can get a beautiful dumpling free of charge at the service center with a computer receipt. Each store is limited to 200, and the quantity is limited while stocks last.

2. Special sale of goods

During the promotion period, Zongzi and its holiday-related commodities (such as yellow rice wine, frozen food, drinks and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other products) are all sold at special prices.

3, "xxx guess zongzi, super price flat"

1) Activity time: June, X-X.

2) Activity content: During the promotion period from June X to X, customers who have bought 18 yuan in the supermarket at one time can participate in the activity of guessing beautiful jiaozi with their computer receipts.

3) Activity mode

Set up a promotion counter at the entrance of the supermarket or next to the freezer to let customers guess the brand and price of zongzi seeds. The price of the goods executed by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel the tangible benefits and lay the foundation for the next sale after the holiday.

4. "Dragon Boat Festival in May, General Competition of Stimulus Package"

Operation steps: the purchasing department negotiates zongzi materials-materials are in place-activities are publicized-competitions are organized;

Competition prizes: take jiaozi yourself, and take more packages.

Verb (abbreviation of verb) related propaganda

1, leaflet publicity: 40,000 in Phase I and Phase II and 40,000 in Phase III, with an average of 1800 per store.

2. Off-site posters and on-site radio publicity.

Cost budget of intransitive verbs

1, "Dragon Boat Festival exquisite dumplings, when shopping is full" activity: 200 exquisite dumplings are limited to x3 days;

2. Activities of "XX Guess the Beauty of Tangyuan, Exceeding the Price Level": (The quantity and price are decided by the sponsor's promotion in each store);

3. "Dragon Boat Festival in May, xx jiaozi Competition" activity: jiaozi bulk rice 100 kg;

Other expenses:

Decorative layout, balloons, banners, theme display ornaments, 300 yuan per store on average;

The total cost of promotion: about 8600 yuan.