How to treat the future ERP market in China?

ERP(Enterprise Resource Planning) is an enterprise resource planning system, which refers to a management platform based on information technology and providing decision-making operation means for enterprise decision makers and employees with systematic management ideas. ERP system integrates information technology and advanced management ideas, and becomes the operation mode of modern enterprises, which embodies the requirements of the times for enterprises to rationally allocate resources and create social wealth to the maximum, and becomes the cornerstone for enterprises to survive and develop in the information age.

The position of software industry in national economy: gradually rising.

With the development of science and technology in recent years, the proportion of software industry in the national economy has increased year by year: in 20 13-20 19, the proportion of software industry revenue in China's GDP rose from 5. 14% to 7.24%, and in the first three quarters of 2020, the proportion of software industry revenue in China's GDP was 8.08%.

The development stage of ERP software industry in China: gradual improvement.

ERP system integrates information technology and advanced management ideas, and becomes the operation mode of modern enterprises, which embodies the requirements of the times for enterprises to rationally allocate resources and create social wealth to the maximum, and becomes the cornerstone for enterprises to survive and develop in the information age. At the beginning, enterprises simply need the function of financial module. With the refinement of enterprise management process, the demand for production, cost, transportation and other modules is increasingly prominent. ERP software vendors see this demand trend and improve their products. The development process of ERP software products is roughly as follows:

1, single financial software

The domestic management software market was initially dominated by a single financial software product. Traditional financial software was born in the planned economy system and the relatively backward management environment of computer technology, mainly to replace manual accounting, reduce the labor intensity of accountants, improve the quality of accounting information, promote the standardization of accounting work, and improve management level and economic benefits. Some financial software sold on the market now is still this kind of low-level "charge-off" financial software.

2. Single ERP software

With the development of the market, only making a single financial software product can no longer meet the needs of users, and financial software manufacturers began to transform ERP software. After 2000, with the transformation of major domestic financial software providers to ERP software providers, the management software market turned to a single ERP software product.

3.ERP suite

With the development of management software, in recent years, mainstream manufacturers began to provide software packages based on ERP. The complete ERP package has gone beyond the scope of enterprises, involving enterprises, suppliers, customers and partners. MES, CRM, SCM, OA, PLM, BI and other management software products have gradually formed a subset or intersection relationship with ERP, and ERP packages have become the mainstream of the market.

The competition pattern of ERP software industry in China: one super and many strong.

Judging from the current competitive situation, UFIDA and Kingdee are two well-known local manufacturers, among which UFIDA has a complete product line and a large user base, while Kingdee's flagship product has strong competitiveness and won the top spot in the cloud transformation strategy. In the past, UFIDA and Kingdee mainly concentrated in the customer groups of small and medium-sized enterprises. In recent years, with the government vigorously promoting the process of small and medium-sized enterprises accessing the cloud and industrial Internet, UFIDA and Kingdee have gradually launched their own high-end product lines, which are expected to achieve domestic substitution and gradually strive for high-end ERP market share. At present, in the field of ERP system, UFIDA is a leading enterprise in the domestic industry. As far as the overall ERP market share is concerned, UFIDA currently has an absolute advantage in the domestic market, with a market share of over 30%.

The market scale of ERP software industry in China is increasing year by year.

In recent years, as enterprises pay more and more attention to the management level, more and more enterprises turn their attention to the ERP software market, hoping to enhance their comprehensive competitiveness through the construction of ERP systems, thus promoting the steady growth of the domestic ERP software market.

From 20 13 to 20 19, the market scale of ERP software in China has been growing. 20 17 after a wave of substantial growth, the market scale growth slowed down in the next two years. In 20 19, the ERP market in China will reach about 29.7 billion yuan, with a year-on-year increase of 12%.

Development Trend Prediction of ERP Software Industry in China: Application-oriented Strengthening

With the progress of science and technology, new technologies and ideas are constantly emerging, and ERP software constantly improves its adaptability and expands its industrial chain through integration. With all kinds of advanced information technology and management ideas will be fully applied to ERP software, ERP software product technology will also have a new development direction, as follows:

What is the current situation of 2065 438+09 ERP market? What are the prospects? Since China joined the WTO, ERP, as an advanced management concept and method adapted to the modern competitive environment, has become a powerful weapon to help enterprises complete this change. So 20 19 is over half, what is the current situation of ERP market? What are the future development prospects?

20 19 ERP market status;

1, ERP industry life cycle.

The development stage of ERP industry is judged by market growth rate, demand growth rate, product variety, number of competitors, entry barriers and exit barriers, technological change, and user purchase behavior.

2. Balance of supply and demand in 2.ERP industry market.

By analyzing the supply and demand, import and export situation of ERP industry, we can judge the supply and demand balance of the industry in order to grasp the market saturation of the industry.

3. The competitive pattern of 3.ERP industry.

By analyzing the bargaining power of suppliers, the bargaining power of buyers, the entry ability of potential competitors, the substitution ability of substitutes and the competitiveness of current competitors in ERP industry, we can grasp five forces that determine the profit level of the industry.

4. Economic operation of 4.ERP industry.

It mainly carries out data analysis, including the number of competitive enterprises in ERP industry, employees, total industrial output value, sales output value, export value, finished products, sales revenue, total profit, assets, liabilities, industry growth ability, profitability, solvency and operation ability.

5, ERP industry market competition main enterprise.

Including products, operating conditions (BCG, financial conditions, competitive strategy, market share, competitiveness (swot analysis, analysis, etc.). ).

6. Investment, financing and M&A analysis.

Including investment and financing project analysis, merger analysis, investment area, investment return, investment structure, etc.

7.ERP industry marketing.

Including marketing concept, marketing model, marketing strategy, channel structure, product strategy, etc.

Prospect analysis of ERP industry;

First, enterprise users tend to customize solution applications and services.

China enterprise users' demand for management software will change from product purchase mode to overall solution purchase mode. In terms of specific requirements, it will be highlighted in the following points: First, the investment of large enterprise users is more pragmatic, paying more attention to the integration of information resources, and the demand for high-end data management, system disaster recovery management and system management based on grid applications is increasing day by day; Second, the transformation of government functions and information construction complement each other. The popularization of e-government has prompted government departments to gradually transform into service-oriented government, transparent government and efficient government. China plans to build a national information security system in about five years, and the government's demand for information security solutions will increase rapidly. Third, small and medium-sized enterprises need solutions with more subdivided functions and moderate prices, such as project management system, project management system, collaborative office system and so on.

Second, application software enterprises will gradually expand their product application fields, and the trend of multi-industry competition is obvious.

Industrial application software occupies the largest proportion in China software product market, and will become an important driving force for the development of software industry. In the next few years, the transformation and upgrading of traditional industries and the accelerated development of industry informatization will have a huge demand for industry application software. From the perspective of economic development, the transformation of traditional industries will create good market conditions for the development of application software. At the same time, software enterprises with certain brands and market advantages have also laid a good foundation for the development of industry application software. Therefore, application software enterprises will expand their product fields, while focusing on the development of application software in financial, telecommunications, government, education, energy and other industries, and build several vertical industrial chains in an all-round way, such as application software in mechanical and electrical appliances, petrochemical, textile and clothing, food and beverage, building materials, pharmaceutical and chemical industries, automobiles and other industries, which will also form new advantages in industry competition.

Third, ERP products will meet the requirements of bipolar applications.

With the advancement of information construction, the demand of enterprises for ERP software will gradually increase. Among them, the information management of large enterprises started earlier, and the market space of ERP software demand gradually narrowed. However, after joining WTO, large enterprises have to face the new competitive environment, and their organizational structure, business processes and management ideas must be adjusted. ERP software that can adapt to collectivization and networking will therefore become the main target product of large enterprises. From the industry point of view, telecommunications, finance, circulation and other fields will be gradually liberalized, making domestic competition international, and ERP software will become the main means to improve the overall competitiveness of these industries. From the situation of small and medium-sized enterprises, although the information management of small and medium-sized enterprises started late, they pay more and more attention to their own development, and more and more small and medium-sized enterprises have realized the importance and urgency of information. Therefore, the small and medium-sized enterprises in China are gradually showing a strong demand for ERP software, which will surely become a very important part of the ERP software market in China in the future. At present, mainstream ERP manufacturers in the market have introduced ERP products for high-end and low-end users, which are gradually accepted by users. This trend will continue in the future, and ERP products will be more widely used in large-scale industry users and consumer markets.

The current situation and prospect analysis of ERP industry is the above points. ERP system will help enterprises to better enhance competitiveness, reduce operating costs, improve management level, and enable enterprises to gain greater competitive advantage in the same industry competition. The future development prospects are still great.

The core department of domestic software product research and development is the client, and the system implementation and after-sales support services are provided by the original designers. The product development direction can be consistent with the development of domestic users. Starting from the core research and development of the product, the localization function is completely integrated with the product, and the product can be updated and upgraded smoothly. Therefore, the domestic ERP market will flourish in the future.

In recent years, with the deepening of marketization and the increasingly fierce competition, enterprise resource management system (ERP) has been introduced at the right time, and resources such as sales, procurement, production, cost, inventory, distribution, transportation, finance and talents have been introduced. Carry out comprehensive integration, realize the best combination of resources and get the maximum benefit.

Good efficiency has become the focus of management upgrading of small and medium-sized enterprises.

First, enterprise users tend to customize solution applications and services.

China enterprise users' demand for management software will change from product purchase mode to overall solution purchase mode. In terms of specific requirements, it will be highlighted in the following points: First, the investment of large enterprise users is more pragmatic, paying more attention to the integration of information resources, and the demand for high-end data management, system disaster recovery management and system management based on grid applications is increasing day by day; Second, the transformation of government functions and information construction complement each other. The popularization of e-government has prompted government departments to gradually transform into service-oriented government, transparent government and efficient government. China plans to build a national information security system in about five years, and the government's demand for information security solutions will increase rapidly. Third, small and medium-sized enterprises need solutions with more subdivided functions and moderate prices, such as project management system, project management system, collaborative office system and so on.

It is estimated that the compound growth rate of China management software market will be 19.6% in the next five years, and it is estimated that the scale of China management software market will reach 9.684 billion yuan by 2008. In the segmented product market, the ERP software market maintains the highest compound growth rate of 23.5%, and it is expected to reach 5410.8 billion yuan by 2008. The compound growth rate of financial management software market is only -2. 1%. In terms of product technology, the integration of cross-platform applications will be paid more attention, and management software manufacturers at home and abroad will increasingly realize that developing their own product architecture completely independently will face huge commercial risks, and the openness and extended integration of products (that is, mutual tolerance with other software platforms) will be paid more and more attention. High-end management software technology will become the key to win the competition. In terms of marketing channels, the market operation of manufacturers will be further refined, and the channel function of management software will be further subdivided and clarified. From 2005 to 2008, China's IT-related industries will grow rapidly, and 2008 is the opening year of the China Olympic Games, so these five years are still a period of rapid growth.

ERP has been developed in China for more than ten years. At present, there is still no unified definition of ERP. According to the Technical Specification for Enterprise Informatization (SJ/T1KLOC-0/293-2003) organized by the Ministry of Information Industry in 2003, the main functional modules of ERP system are defined as: inventory, procurement, marketing, BOM, workshop task management, technology, MRP, cost, human resources, quality management, business decision-making, and so on. The ERP system defined by Gartner, a world-renowned market research institution, mainly includes three functional modules: financial management, human resource management and manufacturing management. Generally speaking, ERP is an integrated management software for enterprise material resource management (logistics), human resource management (people flow), financial resource management (capital flow) and information resource management (information flow), and it is an important means to realize enterprise informatization. ERP products and services, including manufacturing modules, are called manufacturing ERP, which mainly provides integrated ERP solutions and services for manufacturing enterprises and is an important application field of ERP products and services at present.

At present, the ERP industry has maintained a slight growth trend year by year. During the period of 20 1 1-20 18, the compound growth rate of market scale was 2.9%, and the growth of market scale mainly came from cloud ERP. Among them, the traditional ERP market is relatively stable, with a compound growth rate of 0.9% from 20 1 1 to 20 18; The cloud ERP market has continued to grow steadily with a compound growth rate of 6. 1-20 18.

The transformation trend of ERP to cloud is obvious. The proportion of cloud ERP in the overall ERP market has expanded from 34.8% of 20 1 1 to 43. 1% of 20 18, and it is expected to gradually dominate.

Global market size of traditional ERP and cloud ERP (unit: billion US dollars)

The proportion of cloud ERP in the global ERP market

The demand of domestic enterprises for informatization is still strong, which drives the ERP market in China to maintain rapid growth. From 20 10 to 20 18, the compound growth rate of market scale reached 15.5%, much higher than the global growth rate of 2.9%.

Growth rate of ERP industry in China and the world

At present, the informatization level of domestic enterprises is low, and there is still a big gap between the IT investment level and the global level. The proportion of integration promotion and innovation breakthrough of Chinese enterprises, especially small and medium-sized enterprises, is low, and there is still considerable room for further informatization. The demand for efficiency improvement and cost reduction brought about by commercial internetization and demographic dividend retreat will become the source power to stimulate enterprises to accelerate information construction and catalyze the release of ERP demand.

Distribution of development stages of industrialization and informatization integration of enterprises of different scales in China

The cloud ERP industry in China is still in its infancy, benefiting from the improvement of product service capabilities of software service providers, the two-way demand-side drive of enterprise efficiency cost demands, and the national policy of encouraging enterprises to go to the cloud, which has great potential for future development.

2065 438+02-2065 438+07 China public cloud IaaS, PaaS and SaaS market scale comparison (unit: 100 million yuan)

2065 438+03-2065 438+07 China public cloud IaaS, PaaS, SaaS market growth rate comparison.

After years of popularization and development, ERP has become the standard of large enterprises. However, China's economy is dominated by small and medium-sized enterprises, and the implementation cost of ERP is too high, and the technical support requirements are higher, so it is difficult for small and medium-sized enterprises to benefit. In the future, ERP system will be miniaturized, low-cost, simple to operate, and serve more small and medium-sized enterprises. With people's understanding of its important role in improving the management level and competitiveness of enterprises, more and more small and medium-sized enterprises will use ERP to enhance their competitiveness, which will inevitably lead to the rapid development of the ERP market for small and medium-sized enterprises.

Secondly, cloud ERP based on new technologies will be favored. Cloud ERP adopts new Internet technology, integrating transaction, service and management. Through cloud mode, low cost, rapid deployment and instant use, it can help enterprises avoid software and hardware investment and quickly build enterprise management architecture. Therefore, cloud ERP based on new technology will be sought after by the market and become one of the main development directions of future products.

Third, the further integration of ERP and customer relationship management CRM. The value of customer relationship management lies in highlighting the importance of customer service. Accurate management of a series of processes such as customer orders, product sales, logistics distribution and after-sales service is a part of ERP. In the future, ERP system will be more market-oriented and customer-oriented. Through knowledge analysis, market forecasting, production scheduling, financial processing and customer service, it will provide enterprises with more optimized capabilities in market competition and realize seamless closure of the foreground and background.

The differentiation between superior enterprises and inferior enterprises in ERP market will be further intensified, and the industrial concentration will be further improved. With the acceleration of the localization of international ERP giants in China, the performance of local leading manufacturers has become increasingly prominent, and the expansion speed has been accelerating. In China, the ERP market in the future will present a pattern of strong and persistent strength, and fierce competition will mainly focus on first-line manufacturers, while second-and third-line manufacturers will face survival problems.

Overall competition pattern of ERP software in China (unit:%)

Cloud transformation is the general trend, and the transformation pace of traditional ERP enterprises is different. UFIDA, Inspur and Kingdee started in the traditional ERP market in similar time, but the implementation time and progress of cloud transformation strategy are different.

ERP software can be divided into different categories according to different standards, and can be divided into manufacturing ERP, circulation ERP, power ERP, energy ERP, financial ERP, construction ERP, media ERP and so on according to application industries. According to the scale of application enterprises, it can be divided into large enterprise ERP, medium enterprise ERP and small enterprise ERP; According to the product application scope, it can be divided into special ERP, general ERP and industry ERP.

Taking the division of application industries as an example, at present, manufacturing ERP still dominates the domestic ERP software industry, with a market share of over 40%; Followed by the circulation industry, the market share is17.44%; The market share of other industries is below 9%.

Market share of ERP software industry in China (unit:%)

Future technology development:

At present, the management software represented by ERP presents three characteristics in technology, namely, the application of SOA, the integration of Web2.0 and communication technology, and the emergence of cloud computing.

① Application ①SOA

② Integration with Web2.0 and communication technology.

The integration with Web2.0 is manifested in the integration of ERP management software with Internet technologies such as portal, search, instant messaging, network conference and e-mail. The integration with communication technology is manifested in the integration of ERP management software with mobile phones, fixed telephones, short messages, multimedia messages, WAP, IP phones and other communication technologies. By integrating Internet and communication technology, ERP management software extends its management tentacles from traditional PC to terminal devices such as telephones and mobile phones.

③ The emergence of cloud computing

The emergence of cloud computing will have a huge impact on the management software represented by ERP. First of all, cloud computing will change the application and deployment mode of software and the business mode of ERP management software. Secondly, the arrival of cloud computing also has a great impact on the development of ERP management software, mainly in the system architecture and database. In addition, in the era of cloud computing, the application mode of management software may be "SaaS", which puts forward "multi-tenant" management requirements for the database of management software.

ERP originated from MRP and has existed for nearly 50 years. It is the product of enterprise informatization. It will continue to develop in the future, but the form will be more "visual", the content will be more "digital" and the application mode will tend to be "intelligent".