How to open a good clothing store?

◆ 1. Market analysis ① Survey of urban conditions-including total population, age structure and total number of families. Franchisees can grasp the macro situation of the target city's population, per capita income, professional characteristics, consumption psychology, etc. ② The current situation of the clothing industry-the annual sales of the urban clothing industry and its forecast, direct competitors, and popular similar clothing brands ◆ 2. Business circle survey ① passenger flow-although passenger flow is very important, the important factor of success lies in the quality of potential customers. There may be interaction between different industries, such as clothing stores and surrounding leather goods stores, shoe stores, cosmetics, watch stores, jewelry stores, etc. ◆ ③ Location ① Located in main streets such as business district, financial district and office district. And it is best to be near the intersection. ② Good traffic convenience. In particular, places that can be reached by various means of transportation should be listed as the first choice; ③ There is a parking lot; Not easy to traffic jam; Strong traffic radiation; Near the bus stop; ④ Power supply/water supply is guaranteed ◆ IV. Interior design of goods and shops ① The changing range of clothes causes different sense of space. Commodities with large changes have rich display shapes, but they are also easy to be messy. Design should emphasize order and reduce artificial decorative elements. ② Using models to form colorful images, models are often the main elements of fashion shops. (3) the character of goods: the character of goods determines the style of interior design. Both are fashion shops. The freshness and elegance of high-end women's clothing stores should be completely different from the freedom of young casual clothing stores. The harmony between interior design style and management characteristics is directly related to the sale of goods. Others are more common, including seeking store lease, lease negotiation, store decoration, stocking before opening, opening ceremony, and recruiting employees.