7 Best Email Marketing Services for Insurance Agents in 2022

This article explains the benefits of email marketing for insurance agents What we look for in email marketing services for insurance agents1. ActiveCampaign_An easy-to-use service that helps you grow your business2. AWeber_ An all-in-one free plan and excellent messaging service3. GetResponse_ is great for customer engagement and SMS marketing4. Benchmark_Best service for beginners, free plan 5. Sendinblue_is a good choice for mid-sized agencies and has a free plan6. Keep in touch_Easily combine email marketing with social media7. Mailchimp_Budget Options for Small Agencies How to Grow Email Marketing Which email marketing service is best for you? However, when disaster strikes, it's often too late for people to get insurance. That’s why you want to reach potential customers during healthy times. You want people to think of you before something goes wrong. Email marketing can help with this.

But there are many email marketing services to choose from, all claiming to increase customer engagement and conversation rates. As an insurance agent, which one is really right for you?

I took a closer look at which ones are best for the insurance industry. After testing and comparing multiple email marketing services, the one that's best for you will depend on your specific needs - but all of the services I've put on this list are great for launching email campaigns with insurance sales in mind Activity.

It’s also important to note here that it’s not the service you choose. When launching an email marketing campaign, it’s also important to have a good marketing strategy. Next, I’ll explore the best email marketing strategies for selling insurance. Short on time? Here are the best email marketing services for insurance agents in 2022

ActiveCampaign is a powerful, all-inclusive service with powerful automation tools. AWeber_Great for blogs and newsletters, offers a free plan suitable for small insurance agencies. GetResponse_With SMS marketing and email chat, you will be able to attract customers through different channels. Check out ActiveCampaign’s latest deals>>>>

View 4 better options | Comparison table | FAQ Benefits of Email Marketing for Insurance Agents

Being an Insurance Agent , you can increase your brand awareness and strengthen customer relationships through email marketing. As an insurance agent, your personal goals may be different than others, but email marketing can help you achieve many of your goals.

Here’s how email marketing can benefit you:

Convert leads into deals. Email marketing can help you increase your chances of converting leads into sales by building relationships, informing contacts about the benefits of your coverage, and introducing people to insurance plans that fit their needs.

Upsell to customers. Sending informative emails can help you market your products to your customers. By explaining the benefits of your insurance plan, you can get them thinking that it might be worth spending more for better coverage. Retain customers. Show your customers you care by sending them a happy birthday email and signing up for renewal reminders to encourage them to stay on their insurance plan. Increase brand awareness. When you send emails regularly, you ensure that you are more likely to get people’s attention when it comes time to purchase an insurance plan. Collect data and study trends. You can use data reporting and analytics to study which emails people opened, which links they clicked, and what they purchased. Analytics will also tell you the unique characteristics of your paying customers, and you can collect data directly by sending out surveys and polls to understand the benefits people care about. What We Look for in Email Marketing Services for Insurance Agents

Not all email marketing services are suitable for the insurance industry. That’s why I’m looking for specific features that can help you develop your marketing strategy and increase insurance sales.

Here’s what I look for in each service:

Automation: Automation tools automatically send emails when certain conditions are met, so you don’t have to do this yourself Work. You need to be able to send emails such as automated post-purchase instructions, feedback requests, renewal reminders, and messages that increase customer engagement, such as happy birthday or anniversary emails. Mailing list segmentation: Being able to organize contacts into different categories will allow you to send targeted emails. For example, you can send a promotion to customers who purchased a lighter plan to encourage them to upgrade. Or send informational communications to people who don’t have insurance yet. Ease of use: You don’t have to be an expert to use email marketing services. A good service will be intuitive and easy to learn. All of the services on this list are suitable for beginners, but will grow as you gain experience. Top-notch customer service: If you're stuck, great customer service can make all the difference. Quick response also ensures you resolve time-sensitive issues quickly. I'm always looking for an email marketing service that offers 24/7 support or provides guides and tutorials that can help you. 1. ActiveCampaign_An easy-to-use service that helps your business grow.

ActiveCampaign offers a range of advanced features to help your email marketing strategy succeed. You're not limited to email, either—you can also use it to create text and social media campaigns.

What impressed me the most was ActiveCampaign’s comprehensive automation capabilities. You can choose from many recipes, which are templates designed for specific purposes.

For example, an automated email may be triggered when a contact clicks a link in the email. You can then easily tailor your insurance campaign promotions based on what your contacts click on. That is, you can send post-purchase messages to instruct customers on how to use their insurance, or set up feedback emails to show that you appreciate their customers' opinions. Alternatively, you can further target your marketing strategy by promoting premium plans to specific customers who have purchased lighter, cheaper plans.

While ActiveCampaign is primarily focused on email marketing, it can also work for you as a CRM (Customer Relationship Management). This means you can manage contact details and set note and task reminders to help you and your sales team remember important meetings and calls. Additionally, you get a lead scoring system, which is a neat way to evaluate leads with numerical values ??so you know which contacts to focus on.

I like how ActiveCampaign combines managing clients and tasks with email campaigns. The 2-in-1 factor makes it super easy to organize everything in one place.

ActiveCampaign can also tell you where you need improvement. You get basic analytics for email open rates, clicked links, contact locations, social shares, unsubscribes, and email clients. Data reports like this one are incredibly useful because they can give you insight into what’s working and what’s not.

The only drawbacks I really find are ActiveCampaign’s complex features and lack of a free plan. You only have a 14-day trial period to try out the service for yourself, which isn't really enough time to get familiar with how it works and decide if it's right for you. However, this is a relatively cheap email marketing service. Its cheapest plan is Lite, which starts at $9 per month, which is pretty fair. You don't get more than pricier services like HubSpot's Starterplan, which doesn't include automation and starts at a whopping $45 per month. In my opinion,

ActiveCampaign is not the most beginner-friendly tool. However, if you are willing to learn or already have some experience with email marketing, I must say that the advanced reporting and analytics, CRM capabilities, and superior automation are what make ActiveCampaign my favorite insurance agency choice. Features

Extended Automated Triggers: There are triggers for almost any condition, including tags you define, so you can easily customize your own automated messages to fit your needs.

These also include basic content such as happy birthday emails, newsletters, and post-purchase messages. This is one of the many reasons why we rated ActiveCampaign 4.8 out of 5 in our review. Segment tags: You can use custom tags to organize your contacts so you have flexibility in which emails are sent to which groups. This way, you can create a custom tag called "Activities" for your current customers, helping you keep track of who you're sending renewal reminders to. Contact scoring: To further track your leads, you can apply numerical values ??to contacts based on the criteria you set. For example, you could create a rule that assigns 5 points to contacts who live in flooded areas. This is useful because you can prioritize selling to the contacts with the highest scores. Performancereports: You get powerful analytics covering sales, campaigns, team goals, and more. These numbers can help you analyze whether you are doing something right or wrong and adjust your marketing strategy to improve your success rate. When you upgrade your plan, you will receive reports for more data. Are free plans available starting at $9.00/month? No, there is only a 14-day free trial. Beginner friendly? Not exactly. ActiveCampaign is an advanced tool that takes time to learn. Depth of automation? Extremely in-depth triggers with options for feedback, post-purchase, relationship building, and more. Customer support channel 24/7 email. Live chat is available Monday through Thursday from 8am to 11pm and Friday from 8am to 6pm. See ActiveCampaign’s latest deals>>>>2. AWeber_An all-in-one free plan and great newsletter service

AWeber gives you everything you need to set up an email newsletter campaign so you can