What is the significance and pressure of the company to send blessing messages to customers on birthdays and holidays?

Giving gifts to customers is the need of maintaining customer relationship and the development of the company. Please note the following:

First of all, customers should be classified. Important customers, minor customers (potentially important customers), unimportant customers

For the above three levels of customers, the level of gift giving should be different. Of course, the more important the gift giving, the higher the level. Maintaining close customer relationship is an important content in the business field.

Second, pay attention to the way of giving gifts.

Some customers can accept cash, some customers can accept shopping cards, some customers are willing to accept gifts, etc., all of which should be clarified. However, when giving gifts, we should pay attention to the way and content to prevent the suspicion of "bribery".

Courtesy is light, affection is heavy, and customers are valued. Besides giving gifts, we should really care about them. As the saying goes, icing on the cake has little effect, but giving charcoal in the snow is twice the result with half the effort