Bank marketing statement speech in peak season

Marketing speech of banks in peak season: leaders and colleagues;

Hello, everyone. I am very grateful to the leaders of the Head Office for their concern for Chengxi Sub-branch, and to all colleagues for their strong support. Although we only did what we should do in our work, the leaders and comrades of the head office gave us more honors. Here, on behalf of all the cadres and workers of Chengxi Sub-branch, I would like to express my deep gratitude to you and talk about some experiences, so as to communicate, learn and make progress with our brother sub-branches.

First, insist on characteristic marketing and seek further development with external help.

Since 2xx-x, Chengxi Sub-branch has experienced a gradual process from small to large and from weak to strong. By the end of last year, the deposit had successfully exceeded 100 million yuan, and the results were gratifying. However, there are still problems ahead, that is, the potential of employees is gradually exhausted, the customer resources are relatively reduced, and the stamina for further development is slightly insufficient. I think brother sub-branches may also encounter such problems more or less in the process of development.

After careful market research and extensive solicitation of opinions, under the guidance of the head office's credit marketing and the spirit of civilization creation, combined with the reality of Chengxi Sub-branch, this paper puts forward the general idea of engaging in characteristic marketing and seeking further development with the help of external forces. Each branch has its own actual situation and characteristics. The key to implementing a series of principles and policies of the Head Office is to use them flexibly in combination with the actual situation, with the ultimate goal of achieving results. Because there is no large residential area around Chengxi Sub-branch, there is a relative lack of savings resources, and with the increase of business volume of the sub-branch, there is no certain savings deposit support, so the overall scale is difficult to stabilize.

In order to rationally adjust the deposit structure of sub-branches, we take the policy of part-time salesmen of the Head Office as the breakthrough point, employ a certain number of part-time salesmen, and introduce a series of characteristic marketing methods such as docking service between sub-branches and communities, "small president" activities of schools, and "civilization creation" activities of enterprises and institutions to the majority of part-time salesmen through study and training, and then use their relationships and work to explore the market. This point has also been warmly responded and strongly supported by the majority of marketers, and achieved good results. Not only did it solve the problem of insufficient staff and resources in the branch, but the savings deposit also exceeded 70 million yuan from10 at the beginning of last year, which completely solved the stability problem in the development of the branch.

In order to develop with characteristics, we have positioned Chengxi Sub-branch as a characteristic sub-branch based on residents' savings, backed by automobile sales loans, with large shopping malls as the breakthrough, part-time salesmen as the external force, concept innovation as the source and humanized service as the means. Through down-to-earth and humanized service, we have expanded our influence, established our image and won customers. Through unremitting efforts, we have achieved initial results. In addition to successful cooperation with several large shopping malls, even Suning Appliance and other units have taken the initiative to contact our branch to seek business cooperation, actively seek cooperation agreements and report them to the headquarters for approval. Whether they are successful or not, they have inspired our morale and strengthened the determination of the club. Along the head office's credit marketing and civilization creation strategy, our road will be wider and wider, and our social influence will be greater and greater.

Second, concept innovation is an inexhaustible source of career development.

The development of sub-branches also needs strong motivation, and conceptual innovation is the source of motivation. In our work, we always adhere to the people-oriented concept. More than a dozen employees are not only managed, but also participants and cashiers in decision-making. In our work, we deeply feel that no difficulty can stop the strength of unity, and the wisdom displayed by more than a dozen minds can form a strong joint force.

In order to be more conducive to business development, we have changed the management mode to full participation, business planning and power distribution to business-oriented, shared by departments, and the service mode to one-on-one service for account managers. In terms of service means, we advocate one policy for each household, engage in innovation, engage in docking with the community, and engage in "small principals" with schools. We evaluate "Invincible Baby" with kindergartens, engage in co-branded cards with shopping malls, advocate humanized services with small units, and regularly socialize with clubs based on the head office of major customers to enjoy resources and exchange information. Innovation brings us the trust of customers, and the increase of scale is a sustainable development potential.

At work, we have always advocated the spirit of nailing and asked everyone to dare to think and do it. Even if there is a chance of 1%, we will make an effort of 100% and never give up easily. Many customers are infected by our tenacity, which in turn infects us to work harder and tell the truth. Although we have made some progress, we are more aware of the direction of progress. The pressure of starting a business also needs to be borne from time to time, but all the cadres and workers of Chengxi Sub-branch firmly believe that under the correct leadership of the Party Committee of the head office, with the strong support and selfless help of the brother departments, they will be able to guard against arrogance, keep learning and make steady progress, and will certainly make greater contributions to the development of commercial banks. Please correct me more. Thank you!

In the increasingly fierce market competition, in this era when people pay more and more attention to details, the strategy for commercial banks to maintain their advantages lies in the sublimation of services. No enterprise can just take "customer-centered" and "customer is God" as old slogans, because as long as you ignore customers, customers will leave you; You approach customers humanely, and customers will choose you again and again. This requires us to change our concepts and get rid of the wrong concept that quality service is "to cope with inspection and assessment". From "customers want me to serve" to "I want to serve customers", I really realize that good service is the embodiment of my own value and the need of financial development.

If I am a customer, what kind of service do I want? I hope that banks can understand customers, be considerate of customers, think as much as possible from the customer's standpoint, think about customers' thoughts, worry about customers' urgent needs, and truly achieve the service tenet of "your satisfaction is my wish".

If I am a customer, when choosing a bank, I will choose a bank with good reputation, strong publicity, honesty first, capital safety first and high rate of return on capital. Publicity is the first way for customers to know about banks.

If I were a customer, I would go to a bank with convenient outlets and fashionable appearance to handle business. What I want is a comfortable and clean environment, which requires outlets to attach great importance to daily environmental sanitation work. Whether it is the posture of the teller standing, the cleanliness of the ground, or even the placement of items on the counter, customers will be deeply impressed. The manager on duty in the lobby of this sub-branch will do a good job in customer storage consultation and guidance, recommendation and promotion of financial products, help customers solve some practical difficulties in time, and really make customers feel at home. Besides, I want to feel safe. It's better to have security in the service hall to ensure the order of the one-meter line, so that no one can see me when I enter the password. This is the environmental problem that banks provide services.

If I am a customer, I ask the staff to be polite, warm and kind, smile when receiving me, and take pains to explain my doubts and problems. Recommend good products and provide good suggestions for my capital gains. Really doing what customers think makes me feel a kind of pro-emotion, just like treating my family. This is the service attitude and emotional input provided by the bank.

If I am a customer, I hate waiting in long lines. I don't want to waste my time. I don't want this to be the reason why there are few business windows, and I don't want this to be caused by employees' unfamiliarity, procrastination and inefficiency. I hope the bank will treat customers differently, not equally. It is best to set up VIP high-quality important customers, because 70% of deposits are often concentrated in the hands of 30% of customers, and provide such customers with special services such as cash receipt and payment, transfer and interest settlement, receipt and interest list, instead of waiting in line. This is the efficiency with which banks provide services.

If I am a customer, I ask the bank to provide one-stop service, minimize customers' back and forth, and simplify service procedures. Banks require customers to fill out very complicated forms, which means they don't understand the needs of customers. This is the procedural problem of providing services by banks.

If I am a big customer, if I can receive a gift from the bank on my birthday, I will be very happy and have a deeper impression on the bank. I hope the bank can establish three customer groups:

One is the most valuable large customer base; One is the regular old customer base; One is the surrounding customer base, which establishes files respectively, including name, address, telephone number, birthday, hobbies, basic family information and so on. , so as to carry out targeted services and realize the diversification of services.

In a word, a good service image of a bank depends on counter service. The special services include: extending business hours, providing 24-hour service and setting up a one-meter line; On-site service for special customers, handling cash receipts and payments, transfer and interest settlement, receipt, interest list, etc. For the unit; Handle deposit and withdrawal business for customers with difficulties; Provide counter services for soldiers, teachers, primary and secondary school students and the elderly, the weak and the sick; Provide security services for large deposits and withdrawals. In terms of loans, the express service of credit business is launched, and enterprises with credit rating above A level are selected as the express service targets of credit business, and special affairs are carried out for them, which greatly improves the efficiency of business handling; Carry out the account manager system, provide account managers for large depositors and lenders, provide them with all-round on-site services such as deposit, loan, remittance, wealth management and consultation, improve the relationship between banks and enterprises through comprehensive and thoughtful services, enhance attractiveness and ensure that customers can complete payment without leaving home. In order to improve banking services, it is necessary to exceed customers' expectations.

Marketing speech of cadres and employees in peak season of the whole bank Sanxing Sub-branch:

Time has changed, and so have the years. On this happy and festive day, we bid farewell to the unforgettable 20xx year with great pride and rush to it with confidence.

In the past 20xx years, all employees have worked hard, worked hard, worked hard, creatively carried out business and strengthened management, and made great progress in various undertakings. A number of indicators have made great strides, the management ability has been further enhanced, the staff has grown in all directions, and the internal quality and comprehensive competitiveness have been greatly improved, showing a gratifying scene of clouds steaming and flying in the summer, writing a magnificent page on the entrepreneurial journey of xx Branch.

Accelerating development is the key word of our work, the main theme of the whole bank and the strongest voice of employees. In 20xx, the Bank has a stronger sense of development, clearer thinking, clearer objectives, more solid measures and more remarkable results. We firmly grasp the market pulse, deeply study the policy orientation, actively respond to the changes in the business environment, and vigorously carry out customer and marketing. All undertakings, such as a stream of spring water and the flowers of the sun, are full of vitality and endless vitality. The debt business reached 9 billion yuan for the first time, approaching the 654.38+0 billion yuan mark, and the average daily deposit completed the planned task issued by the head office two months ahead of schedule. The asset business has expanded steadily, especially the low-risk asset business, which is mainly based on bills and personal loans, has grown abnormally, and the high-quality profitable assets have increased substantially. The intermediary business developed rapidly, and the income of intermediary business exceeded 23 million yuan, up nearly 60% year-on-year, and the annual task was successfully completed. The assessed profit rose sharply, reaching 654.38+0.5 billion yuan in the whole year, with an increase of over 80%. Product marketing has been full of drama and bright spots, and pos consumption, credit card promotion and sales of wealth management products have all accelerated. More importantly than these flashing figures, xx's brand image has been effectively improved, its business structure has been further optimized, its workforce has been tempered, its scientific decision-making and organizational promotion capabilities have been continuously enhanced, and the interactive relationship inside and outside the system has been more favorable, laying a solid foundation for long-term development.

"doers often succeed, and travelers often come." Looking at this wonderful report card, we can't help but have a boiling passion and fly. It embodies our hard work and sweat, contains our intelligence, marks our struggle footprint and carries our glorious dreams. It is as thrilling as the Yellow Road, inspiring us to make persistent efforts, take advantage of the situation and win greater victories. Here, on behalf of the branch president's office, I would like to express my heartfelt thanks and sincere greetings to all the staff who have worked hard in various positions and made positive contributions to the development of xx Branch.

In 20xx, xx will focus on the long-term and future, fully implement the transformation of business strategy, improve the level of management specialization, and strive to promote sustainable development. We must resolutely follow the strategic plan of the branch, consciously unify our thinking with the transformation, and implement our actions. The whole bank is of one mind, in the same boat, and Qi Xin works together to compose a great development cause.

I wish all the staff a happy New Year and all the best. There is this time every year, and there is today every year.

Four comrades:

The main contents of this meeting are: to convey the spirit of the first-quarter meeting held by the business department on February 25, 65438, to arrange and deploy the first-quarter "good start" work of the whole bank, to unite the strength of the whole bank, to gather wisdom, to strengthen confidence, to stick to the goal, to go all out, to devote themselves wholeheartedly to the "good start" competition, and to resolutely win the overall victory of the "good start" activities throughout the year.

First, clearly understand the situation, unify our understanding, and resolutely fight the "good start" campaign with the confidence of winning.

This year is the first year that the new Party Committee of the sub-branch put forward that "development is the first priority, and risk control is the first responsibility". Winning the "good start" in the first quarter of the new year is of special significance for the sub-branch to smoothly realize its comprehensive business transformation.

(A) to do a good job of "getting off to a good start" is a realistic need to strive for the initiative in the work throughout the year.

A year's plan lies in spring, and a year's plan lies in spring. At the end of the year and the beginning of the year, it is the most concentrated, active and busiest season for capital flow and logistics, a critical moment for market subdivision, renegotiation, regrouping, repositioning and renegotiation, and a golden season for businesses to seize the market. As a branch, it has a huge incremental financial stock market that six counties and cities can't match. By the end of 10, the deposits of various financial institutions in the deposit market alone exceeded11800 million, ranking first among the six counties and cities. This year, the increase is 8 billion yuan, and the intermediate business market is 400 million yuan, which has become the forefront and main battlefield of competition in six counties and cities. Judging from the work experience of directors over the years, whoever seizes the first quarter will seize the market, taking the initiative step by step and taking the initiative all year round. In the first quarter of this year, faced with the competitive environment of "the law of the jungle, the survival of the fittest", driven by high goals, the Bank made great efforts to realize the extraordinary development of deposits and achieved the goal that we never dreamed of for many years. Practice has proved that if we want to win the main battlefield of "getting a good start", we must take the lead, seize more market share, expand more market space and win the initiative in the work all year round. The mistakes in the first quarter of last year also warned us that those who did not pay attention to the work in the first quarter could not seize the opportunity and fall behind, and were passive all the year round.

(2) Doing a good job of "making a good start" is a realistic need for us to win more resource allocation and earn financial support.

Doing a "good start" is of great significance for winning early, developing first, and earning more wages and expenses faster, earlier, better and more. From the bank's point of view, the effectiveness of the "good start" work is directly related to the amount of wages earned. Under the division's 4:2:2:2 resource allocation and distribution policy, in order to obtain sufficient resources and maintain the growth of employees' wages, we must achieve tangible results in the first quarter and seize the first-Mover advantage in resource allocation. If we can seize the development opportunity in the first quarter in recent years, our business will develop rapidly and earn more wages. However, some units are slow to act and are not sure about the timing, so they are passive in the first quarter and passive all year round. Therefore, we must take the activity of "making a good start" as the only way to earn wages, do a good job of "making a good start", earn more wages and resources, and expand more development space.

(3) Doing a good job of "making a good start" is the need to implement the development requirements of the Party Committee of the Division and catch up with brothers.

In recent years, the Party Committee of the Business Department has placed high hopes on the development of the Bank, but the speed and quality of our development do not match the resources under the jurisdiction of the Bank. Especially after the divestiture of non-performing assets, the deposit and loan structure, total amount, income and profit of intermediary business of the Bank have been seriously challenged. The ranking of the system moves down, especially in the first quarter of next year, the target customers of the big customer center of the business department will be 654.38+0.33 billion yuan, and our proportion is very small. In response to the economic crisis, the state issued ten national policies and measures to "expand domestic demand, maintain growth and adjust structure", and the brother banks in the jurisdiction actively strived for credit scale, intervened in high-quality customers and accelerated business transformation and development. On February 7th, the Head Office of 65438 visited Zhengzhou with the president, and signed a cooperation project with an intention of150 billion yuan. The brothers worked hard day and night. In the first quarter, the business department proposed a deposit of 5 billion yuan and a loan of 654.38+0 billion yuan to achieve "two guarantees" and "four efforts" (the first six in terms of loans, deposits, intermediary business income and profits in the first quarter). Faced with such a high goal, if you indulge in the total amount and scale of deposits, become complacent and slow in overall business transformation, you will surely leave your brothers far behind. However, it is gratifying that after nearly seven months of hard work, our deposits and loans have reached record highs. Practice has proved that our team is a team of employees who dare to fight hard, win battles and fight evil battles. At the same time, we also learned from all levels that everyone has a strong sense of responsibility and mission for the work ideas and goals put forward by the sub-branch.

Therefore, the Party Committee of the sub-branch is more confident and determined to lead the staff of the whole bank to face difficulties, fight bravely, lay a good brand, market, team and image of the Agricultural Bank, win the overall victory of the "good start" activity in the first quarter, and lay a solid foundation for the smooth completion of all the goals throughout the year.

Based on the above understanding, from today on, the whole bank will completely overcome the fear of difficulties and "fear of heights" by stressing objectivity, conditions and excuses, carry forward the fighting spirit of not being afraid of strong hands and winning the first place, strengthen the confidence of winning, courageously strive for the first place, and resolutely win the all-round victory of "opening the door".

In view of this, the overall requirements of the Bank's work in the first quarter are: focusing on business transformation, taking action to overcome difficulties, fighting a tough business battle, vigorously promoting all work to go hand in hand, coordinating development (six indicators of deposits, intermediary business income, personal loans, micro-loans for farmers, effective card issuance for farmers and loans for small and medium-sized enterprises), and resolutely completing all indicators in the first quarter.

Dear leaders and my business partners,

Good afternoon, everyone ~

How time flies! Against the cold wind, we reached the end of 2xx. Looking back on an extraordinary year, I feel different. The bancassurance market is an invisible battlefield, and the competition among companies is fierce. Over the past year, I have endured pressure and grievances and made steady progress step by step. Fortunately, I have a strong team behind me, the leader of the manager's office and the section chief who cares about me. With their great attention, Qi Xin has made concerted efforts to unite and help each other, and our three outlets have achieved 30 million achievements for the banking department.

Savoring the past 360 days, I summed up three personal experiences in my usual work to share with you:

First, improve service quality and establish good relations.

"Be yourself and be an adult" must start with improving service quality. Only by taking service as the carrier can we establish mutual trust with customers and bank counters, and the relationship between * * * and commitment. Usually I like to wait for a while. Only by being close to customers and understanding their needs can we serve customers faster, better and more perfectly. Timely and effective service also solves the worries of banks and allows them to conduct business with peace of mind. In order to better integrate into the counter and become their friends, we often get together after work, and our feelings are stable and trust in repeated exchanges. I usually plan carefully, arrange carefully, walk through the door, enter the leadership door, go up to the leadership, and go down to the counter staff. Everything will be logical.

Second, study professional knowledge seriously and improve sales skills.

With the deepening of the competition in the life insurance market, the main body of market competition is diversified, the channels are diversified and the sales model is differentiated. Under the fierce competition in the market, those who don't study will be eliminated. The study of business skills can only be improved if it is honed in practice. Under the wise leadership of Manager Fan and Manager Ni, we put aside our usual reserve and shyness and actively participated in the production meeting. After several production talks, I dared to talk to my customers, and my words were not so awkward. The combination of theory and practice has increased my confidence and my motivation to learn. Only when you have a thorough understanding of the products can you dare to speak boldly and calmly at the outlets and use your own specialties to guide and convince them. In XX years, we not only gained knowledge and joy, but also gained the wealth brought by step-by-step growth.

Third, gratitude and sincere return

Although we have made impressive achievements in 2xx, every premium is hard-won, and our sweat has been shed on every road, especially the leaders who silently support our manager's office behind us. Whenever I encounter difficulties, the first thing I think of is leaders, and their timely and effective coordination makes us a little difficult; Whenever you encounter grievances, the first thing that comes to mind is the leaders. It is their sincere concern that makes us smile through tears. During my years in China Life, I grew rapidly on the powerful platform of the company. As a member of the sales department of silver mail, I am very pleased. This harmonious team brings warmth to our home, and this dynamic team brings hope to our dreams.

Xxx's work let me know that it is "to do complex things simply, to do simple things seriously, to do serious things repeatedly, and to do repetitive things creatively!" "In 2xx-x years, we have tasted bitterness and hardships; The happiness we enjoyed in 2xx-x has been treasured in the memory of xx-xx. Summing up the past is to gain a better future. But good grades are a thing of the past, not the future. Dear friends, the year of 2xx-x has quietly come to us, and the glory of 2xx-x is calling to us. 2xx-x will be a special year, a glorious year, a year that we will strive for, and a year that we will surely create more glories. In the journey of life, only those who firmly believe that tomorrow will be better than today will have the courage and talent to make great strides to open up tomorrow. I hope that in the new year, we will work together for our own tomorrow with a strong company as the backing, wise leadership as the backing and a harmonious team as the arm!

A hundred years of Bank of China, Longteng Sanxiang. At this sacred moment, in this solemn square, facing the great leader Chairman Mao, we swear:

In the next 20** years, with full passion, high morale, pragmatic spirit and strong perseverance, we will seize the opportunity, explore and innovate, take advantage of the situation, work together with Qi Xin, ensure quality and quantity, and ride a whip to create greater glories! We are the pioneers of BOC, and we are duty-bound to the transformation of outlets. We are small and medium-sized elites, and it is incumbent on us to grow and develop! For customers, we should serve first, and for BOC, we should take the lead. Longteng Xiaoxiang inspires fighting spirit, and the air pressure breaks through difficulties. Ambition stirred up a thousand waves, and ambition drowned Chung Shan Man. You will be the pioneer of a good start, and you will be the hero of the celebration. Don't you dare call the sun and the moon for a new day!

Speech on bank marketing in peak season Chapter VI Dear presidents and leaders:

I am the manager of the comprehensive management department, and I am in charge of administration, logistics, discipline inspection and supervision, channel construction, risk compliance, audit guarantee and publicity.

The first quarter of each year is the peak season for our business, and all our work will focus on seizing the peak season to promote the exhibition. Starting from my post, I will focus on this center and carry out the following work on how to promote the Bank's 2 13 business to achieve a good start:

First, do a good job in logistics support, provide convenience for the front desk and other departments, and promote the development of various businesses. Fully understand the operation of the front desk and various departments and offices, provide basis for leadership decision-making, and be a good staff member.

Second, from the perspective of discipline inspection and supervision, strengthen supervision and comprehensively supervise the company's business progress, credit and personal funds. In terms of corporate business, how to solve the problem that CCB maliciously transferred 50 million yuan to XX County People's Hospital at the last minute of 20 12 is an important work of our company in the first quarter. We must do everything possible to ensure that there is no negative growth in the first quarter, and we must take the initiative to expand the company's business and make up for the loophole of 50 million yuan. In terms of credit business, seize the breakthrough of tobacco farmers' loans and expand their business; Personal gold business should seize the opportunity of opening new locations of Jiangwei Sub-branch and Huilongguan Sub-branch, and vigorously expand its business in the golden season when migrant workers return home during the Spring Festival, so as to strive for a breakthrough.

Three. Channel construction: In June 65438+1October 65438+July, XX Sub-branch has officially moved to a new location for business. The construction of XX Sub-branch is drawing to a close, and the second certificates of fire control and public security were also obtained in June 5438+1October 65438+August. Now we are making every effort to ensure that the branch will open before the Spring Festival, so as to facilitate the branch to open in the peak season of the Spring Festival and create favorable conditions for the new branch to make a good start. At the same time, due to the special geographical location of XX, it can be conducive to the development of the company's business and effectively alleviate the company's business development problems.

Fourthly, in terms of publicity, I am considering launching a theme banner to welcome migrant workers home for the New Year during the Spring Festival on the basis of mobile phone lanterns, postal greeting cards, electronic display screens and TV advertisements. While making migrant workers feel warm, I will remember XX Bank and know its advantages-convenience and quickness, especially the low fee for online banking transfer, which is convenient for expanding online banking business and personal banking business. Second, mass news promotion business during the Spring Festival; The third is to introduce the advantages of our bank into comparison, print the comparison between our bank and other banks into posters, and post them in towns and markets to highlight the advantages; Fourth, take the opportunity of the opening of XX Bank to distribute brochures and conduct comprehensive publicity.

Verb (abbreviation of verb) in terms of safety, audit and risk compliance: with the goal of ensuring a safe and harmonious Spring Festival, strengthen various pre-holiday inspections, find hidden dangers in time, and control safety risks in the early stage. Conduct a safety drill before the festival to enhance safety awareness and improve disposal capacity.