What is the specific difference between WeChat official account and subscription number?

In WeChat, there are official WeChat accounts and subscription numbers. So, what is the difference between them? Let's take a look!

1, the number of articles pushed is different: WeChat official account has a limit on the number of articles pushed (push 4 articles every 30 days); The subscription number can push an article every day.

2. The difference between official authentication: WeChat official account can use customized menu instead of official authentication, while customized menu requires free application, while official authentication does not. If the enterprise must carry out official authentication on the subscription number, then the authentication number can increase the exposure of the article push.

3. Different definitions: WeChat official account is mainly used to provide services for concerned users; Subscription number is mainly to help users provide different information consultation and information.

4. Different payment excuses: the payment interface of WeChat official account is WeChat; The subscription number shows that there is no open payment interface.

The above is the specific difference between WeChat official account and subscription number.