Taobao shop operation promotion

We are now in the network age, which will certainly drive many network industries. For example, online shopping on Taobao is one of them. Everyone has seen the convenience of Taobao, so many businesses have settled in and are very optimistic about this platform. However, because there is a good platform, the competition will be great, and more and more businesses will settle in, resulting in fewer and fewer opportunities for businesses to operate and browse. So today we will tell you how a Taobao shop operates, how to promote it, and what effect it will bring to us.

Taobao shop operation promotion

Promotion method: the wine is also afraid of the deep alley, and Taobao shops also need to be promoted, mainly divided into Taobao station and Taobao outside. Taobao station is divided into free resources and charging resources. Free resources A, Taobao search optimization B, Taobao shopkeeper said C, Taobao help D, Taobao forum E, Taobao trial center F, Taobao new product G, Taobao pictorial H, daily special I, Taobao promotion J, Taobao gold coin K, poly cost-effective L, other official activities? Charged resources A, Taobao Wangpu B, Send When Full C, Match Package D, Limited Time Offer E, Membership Relationship Management F, Online Shop Marketing Consultant G, Data Rubik's Cube Charged Marketing A and Through Train clean out treasure to train are all tailor-made promotional tools for Taobao sellers. They are services to achieve accurate promotion of goods through keyword bidding and pay-per-click (daily limit 100, estimated at 3,000 yuan/month) B. diamond booth diamond booth is a tailor-made product for sellers with high promotion demand. Choose the best display location of Taobao, sort by bidding, and charge by display. (200-500 yuan/day) is relatively expensive. We can choose whether to use this promotion method according to the characteristics of the product in the middle and late stage. C. taobao guest's "taobao guest Promotion" aims to provide Taobao sellers with traffic and manpower outside Taobao to help promote the goods. The sellers pay the commission after the transaction, and pay according to the transaction. The commission payment rate can be paid according to the profit of the product. In the early stage, it is mainly to promote popularity and brand, so the commission payment rate can be set relatively high. D oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold oversold (2000- 10000/ time) E. Taobao World is a brand-new offline media promotion method, which helps products to be promoted to newspapers, magazines, DM, etc., with high cost. Operational objectives: increase the number of shop views and click-through rates;

Before the five-heart word of mouth, the monthly traffic exceeded 10,000, and the average daily traffic was 300. With the effective cooperation of the through train. After five-heart word-of-mouth, before drilling, the monthly flow broke 1.5 million, and the daily average flow was 500, which was the cooperation between through train and activities. After the first drilling, but before the third drilling, the monthly flow broke 30,000, and the average daily flow was 1 0,000, which was the cooperation between the through train and the activities. After drilling 3 and before drilling 5, the monthly flow rate is 45,000, and the daily average flow rate is 1.5 million. Activities and various promotion methods cooperate with each other. After five drills, the monthly running water broke 60,000, and the average daily running water was 2,000. Activities are combined with various promotion methods. Before the 11th, the daily traffic volume is 300, and the monthly traffic volume 1 000. Depending on the development trend of the store and the Taobao market environment, the cycle for achieving certain reputation goals is determined. Improve the conversion rate, achieve the store sales target, and bring traffic. The ultimate goal is to hope that users can complete the purchase and turn it into our actual customers. To form a conversion rate, users need to be "stimulated" to complete the purchase. This kind of stimulation is varied, which can be roughly divided into: store decoration, product advantages, picture display, promotion, customer service attitude, logistics distribution and after-sales service. Needless to say, in fact, as long as you grasp a "detail" and strive to make every detail perfect, consumers will definitely support you. Achieve monthly or quarterly sales targets, while paying attention to improving the return on investment. Before the five-heart reputation, the monthly target is 30, the daily average order 1, after the stimulation+the five-heart reputation of the through train, before drilling, the monthly target is 60, the daily average order is 2, after the stimulation+the drilling of the through train ... 1, and the monthly order is 30. Work arrangement: it will be arranged in September, with a tentative one-month cycle, because there are plans. In order to achieve the above monthly goals, several tasks need to be clarified. The main ways to achieve monthly traffic and monthly volume are to rely on search natural ranking and through-train bidding ranking. Search Natural Ranking After deeply understanding and mastering Taobao's natural ranking mechanism, we can optimize products, shelf time, window recommendation, title keywords, collection volume, store reputation, store rating and service quality. In order to get a good search ranking, every product has been carefully optimized to ensure that the store gets continuous traffic. The ranking of through train bidding is similar to Baidu bidding. You can get the advertisement display on the lower right of the search page and classification page by paying Taobao official, and then click Pay. After each product is optimized, we will explore and test the effect of the through train in January and provide guidance for the future. Data analysis monitors the changes of store passenger flow and customers every day and puts forward suggestions for changes; Analyze the furniture market every week, understand the market trend, and provide suggestions for store product update and promotion. Simple store decoration, improve the basic functions of the store, collect and display goods, or recommend special events. Seek the help and coordination of artists to make beautiful pages. After other promotion work is completed, use other promotion methods to obtain traffic or promote stores, including but not limited to: shopkeeper talk, Taobao forum, Taobao gang, Wangwangqun, and pottery Taobao bar. Use these interactive resources to promote some shops and products, so as to bring some traffic and play a role in publicity and promotion. Other suggestions: store decoration and baby description 1. Store decoration: It is suggested to pay attention to the following points: a, the store style must conform to the product; B, the color should be reasonable. C, the style should be unified; D, the theme should be prominent, not fancy; E, avoid using too many pictures; F, the background music should be relaxed and lively; The overall requirement of storefront decoration is fresh style, concise pages, bright colors and complete functions! Everything else can be ignored, and the overall effect is greater than the local one. Some unnecessary pictures and words don't need to be added, otherwise the messy pages will lower the grade of the store. 2. Baby description: For an online shop, a professional product description is extremely necessary. Baby description is an important reference for buyers to compare products. If the product description is not specific and professional enough, the buyer is likely to lose interest in your product at the first time. Similarly, if your description is not in place, if a buyer asks, you have to introduce it carefully. Want Want's communication time will increase a lot, which will greatly affect work efficiency. It can be said that strictly speaking, the introduction and description of the baby is as important as the communication in Want Want. A good baby description can save you a lot of time and energy. If you meet a happy buyer, they can even take photos without asking, because the baby description is very clear and informative, and you can make money by sleeping without asking!

Product description must reflect the following points: a. Product name and various parameters: such as furniture material, technology, size, style, whether it can be customized, nursing methods, etc. B. Product features and selling points: In order to reflect the selling points of furniture in the baby description, we must ensure that the selling points can be displayed, which can stimulate the buyers' desire to buy to the maximum extent and make them believe that our products are value for money or even value for money. C. product picture display: the picture must be clear. Take furniture as an example. Generally, there must be at least 5 pictures before, after, left and right, and the overall effect. In fact, some details are to be displayed, such as the armrest and fabric of the sofa. D. Marketing related to the baby details page: On the baby description page of the product, you can put 8- 12 picture links at the same time to attract buyers to click, which belongs to the marketing related to the baby description. ? Taobao customer service sales skills As long as customers are willing to ask, generally speaking, there is 80% willingness to buy, and their concerns are nothing more than price quality and after-sales problems. Therefore, we should seize every customer who wants to communicate, so as to increase the chances of persuading customers to buy. When Wangwang communicates, the customer service must not show eagerness. The more anxious you are to sell, the less anxious customers will be to buy. You show extraordinary enthusiasm, which will give people a feeling of "nothing to pay attention to, either rape or theft", and then make buyers doubt whether your baby has the possibility of profiteering and deception, which virtually reduces the possibility of trading. For the communication on Want Want, my suggestions are as follows: a. We only answer when the guests have questions, and the answers must be professional and accurate; The answer must be professional. Don't fool the customer. The data of furniture size and workmanship fabric should be true. If the customer doesn't ask, we will simply chat. If the customer wants to buy, he will ask more and ask more carefully. If he doesn't want to buy, it is useless to tell him how good the product is. B. Customer service should not show the attitude of being eager to make a deal; Haste makes waste; C. don't make promises to customers, and don't promise things that you can't do; This is very important. Many shopkeepers were punished by trading complaints, and the buyer's evidence in Want Want's chat record was unfavorable to the seller. Therefore, in addition to introducing product features, parameters, functions and promises, there is no need to say more, so as not to fall behind. D. whether customers buy or not, business is inhuman. Make friends first, or at least let them collect your shop or treasure, so that you can come to see new products next time. If you want to chat, talk to them when you have time and find out what they really think. You can also ask guests to put forward some opinions and suggestions to our store and learn more about it. E. Never quarrel with the guests on Want Want, or say angry or insulting words, not to mention that you would rather be scolded by the guests than by them. F. Listen to the guests' ideas more, ask fewer questions and praise them appropriately, so that the guests feel valued and respected. G. When customers take pictures of products and prepare to pay, they can take the opportunity to recommend some related products, such as pillows and sofa cushions. H. After the guest takes the photo, be sure to copy and paste the guest's delivery address and contact information to the Want Want chat window, so that the guest can check it again, which can reduce delivery errors and make the buyer feel that you are very dedicated.

In view of the fact that it is the initial stage of opening a store, I will give you some of the above sales communication skills first. When the store has a large sales volume, you can find relevant professional customer service training courses and Want Want communication. I don't need too many words to describe the delivery management of Taobao furniture. Delivery must be fast. Although the characteristics of furniture itself determine the production cycle, it is still necessary to fill in the express number to Taobao as soon as possible. B. If possible, send a text message to the guest, inform the courier number and remind the other party to keep the mobile phone open; C. One week after delivery, if you haven't confirmed the receipt, you can ask if you have received the goods on Want Want and call to confirm; D. If possible, printing some business cards of Taobao shops and putting them in furniture boxes is also a way of publicity; E the guest asks for a return, and the furniture industry does not support a return because of its particularity; But Taobao service provides 7-day return. If you join, you should actively communicate with the buyer and coordinate the handling. Taobao after-sales and evaluation As long as there is sales, there must be corresponding after-sales problems to be dealt with. I don't need to say anything more here. A. In the face of customers' demands for after-sales, we must keep a calm mind. Even if the customer's request is too much, don't quarrel and abuse on Want Want. At any time, convince people by reasoning; B. As long as it is promised to customers on Want Want before, it must be done after sale. Casual promises will only make customers feel cheated, suffer complaints and refunds, and it is not cost-effective. C. If the product has minor defects, it can convince the guests not to return the goods, and they can negotiate to compensate the guests a little, and it doesn't matter if they earn less, so as to make the guests feel better. D. If the guest makes trouble unreasonably and threatens you to give him a refund with bad reviews, please don't worry, and try to deal with it on Want Want. If the other party directly confirms the bad review, then you can complain. As long as you have evidence of the buyer's malicious comments, the bad reviews will be deleted.

What platforms are there for Taobao promotion?

1. Promotion in taobao guest: At present, this method is more reliable, because it is a business of promotion first and then payment. For example, Niudan, a well-known high-traffic platform, displays and clicks are free, and Taobao commission is paid only after the transaction is completed. This promotion method is widely used at present.

2. Gift promotion: Bian Xiao thinks this is also a good way to promote sales. When buying goods to a certain amount, many people like to "give" things. Although the gift itself is not valuable, it will satisfy many people's vanity and they will feel that they have earned it, so gift promotion is a good choice.

3. Taobao community promotion: As online shopping is still popular, many Taobao communities have mushroomed. Both buyers and sellers like to soak in the community. Buyers want to find what they need, and sellers promote their products here. Everyone may become your potential customers, but you need to pay attention to some community rules when promoting.

4. Forum promotion: The forum is also the most widely used and popular place at present, such as Tianya Forum, which claims to be the largest communication community in Chinese. The number of people and their popularity can be seen. Of course, there are also many popular forums. This is a suitable place for promotion. Of course, advertisements and water stickers are forbidden in forums like Tianya, so posting should be skillful, and forum signatures can also promote it.

5.QQ group promotion: As the most commonly used chat tool, QQ is naturally a rare promotion tool. We can join some exchange groups of Taobao buyers or sellers to promote our products through chatting. Of course, don't overdo it, you may be kicked out of the group by the group owner.

6. Blog promotion: Blog marketing is more popular now.

Ok, our well-known bloggers, such as Han Han, all have links to online stores. If you can start a blog and hang a link to an online store in the blog, that person's traffic will increase.

7. Through-train promotion: This is the most direct promotion method to increase store traffic. You just need to choose the baby you think has advantages and competitiveness, and then get on the through train. Because this is a paid promotion, and there is no guarantee of a deal, you are very particular about the choice of baby, price control, hanging channels and methods. This kind of burning money is very expensive, so we must pay attention to the precautions.

Taobao's operation mode

Market research It is necessary to do market research in any industry. If the budget is sufficient, you can buy a data cube, so that you can analyze the overall market of the industry you want to enter in Taobao system, including market analysis, buyer analysis, seller analysis and so on. , and understand the search habits, buying habits, buyer information, ranking and scale analysis of popular stores.

2. Marketing Positioning The marketing positioning of online stores is very important, and it is the basis for guiding online store decoration, copy editing and selling point appeal. Positioning is basically to cut out a market with its own unique competitiveness in a hot market, and niche products will have a good long tail effect on Taobao.

3. Online shop decoration Shop decoration is generally recommended to be outsourced to a professional design team. These services can be searched on Taobao, but you need to describe your related needs clearly.