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How to promote the opening of beauty salons?
Generally speaking, it is closed on the opening day, but it will open the next day to carry out promotional activities. To make a perfect plan, from the store manager to the front desk and then to the beautician, there is a set of reception and communication processes and words, first of all, training is needed in advance. The promotion plan is generally unified throughout the country, and beauty salons should make it according to the specific situation of stores and company plans. Priority can be given to membership cards; You can also push the treatment card; There are also main products; It is generally a combination of several aspects. In order to grasp the customer's psychology of novelty and cheapness, the scheme must attract customers with greater benefits, obvious effects and novel technologies. During the promotion period, you can experience or feel the experience price for free to attract customers, and then there is a screening process for customers to separate the consumer groups of A, B, C and other categories. Class A customers: customers who have financial strength and strong beauty awareness, recognize products, beauty salons and beauticians' services, and only want to transfer to beauty salons or cards, can mark them out and cooperate with various positions to make her a regular customer; Class B customers: customers who can't place an order for the time being, but are very recognized for beauty salons, products and services, and can be used as follow-up customers; For customers a and b, there should be a special person responsible for follow-up. In principle, whoever serves will follow up, and the manager will make unified arrangements. Having a certain number of customers is the foundation for the development of beauty salons. With a stable source of customers, beauty salons have entered a normal business track. Generally, the activities and follow-up work after opening will last for about one month.
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