Understand some doubts about enrollment and sincerely ask for advice.

Training course enrollment skills: 36 tricks

The first scheme: invite students to visit.

1. Invitation method-ground promotion, telephone invitation and channel invitation.

2. The content of the invitation can be determined according to the actual situation of our school, such as evaluation, audition and free tutoring.

The second scheme: well-known lectures.

1, market selling point-how do you say? Who said that?

2, stimulate students-students like to listen, parents look forward to listening.

3. Cut into publicity-marketing without trace (we can solve a series of problems for students)

4, sublimation enrollment-word of mouth is better than on-site registration.

The third scheme: the old students continue to work. (Old students continue to attend classes = enroll students? )

1, mature customers-stable students.

2. Word-of-mouth publicity-the cycle of students' grades

3, the loss of influence-lose an influence eighteen.

There should be regular communication in the teaching process, and the relationship between teachers and students can be maintained through certain telephone lectures. The work of continuing the class should be done in peacetime and in detail.

The fourth plan: recruit students by students.

1, teaching quality.

2, teacher-led: see what the teacher says.

3. Appropriate incentives: Who will be motivated? How to motivate?

4, parent communication: the creation of hardcore parents.

The fifth plan: multiple changes in life.

1. Diversification of courses-why should it be introduced? The inevitable trend is to become bigger and stronger against risks.

2. Teacher reserve-the key.

3. Promotion method-why should I learn? Convenient learning and all-round development.

4. Diversified development-what projects will be introduced? Culture: English, composition, mathematics; Mode categories: one-on-one tutoring, small class teaching, large class teaching, evening tutoring, etc.

The sixth plan: public relations enrollment.

Intercollegiate cooperation. 1, level: principal-director of education-head teacher-classroom teacher.

2, the distribution of benefits-up and down.

3, relationship maintenance-on holidays, always be careful of the bottomless pit.

4. Short-term utilization-the interest chain is fragile.

Seventh: demonstration courses.

1, mastering skills-why do students study? Why should parents pay?

2, grasp the key points-wonderful classroom, cautious commitment, market selling point.

3, grasp the psychology-the key point of registration (one foot into the door).

4. Visit in time-why not sign up? How to get them to sign up?

The eighth plan: flyer enrollment.

1, content determination-stage market attraction.

2. Plan typesetting-highlight key points and keep them.

3, delivery skills-how to send?

4, collecting information-the key key, how to collect? (mouth+gift)

5. Some types-newspapers, three-fold pages, invitations, posters, fans, greeting cards, blessings, handbags, student manuals, student mats, timetables, pens, etc.

Ninth Plan: Online Enrollment.

1, highlighting the strength-whether the school has its own website has become a sign of strength. In the near future, parents born after 80s will choose more training schools on the Internet.

2, image display-from the school, teachers, courses, culture and achievements, etc.

3. Attack in many ways-have websites, information ports, forums and collective websites.

4, pay attention to the follow-up effect, improve the effect.

Tenth Plan: Achievement Publicity.

"upper, middle and lower", all-round, three-dimensional and carpet publicity.

Flying banners and congratulatory letters.

Media-leaflets, posters, newspapers, X-shaped booths, display boards, bulletin boards, parades and large-scale parent-teacher conferences (sharing experiences).

Next.-pennant. Die-hard parents-agree-the school pays.

Eleventh plan: hold a competition.

1, pre-preparation-refined preparation, promoting recruitment through competition.

2, public relations effect-jointly held, public and private "win-win".

3. Great influence-relying on the media.

4. Follow-up services-pre-competition remedial classes, free classes after the game, no matter what classes, registration is a good class.

Twelfth plan: fixed-point consultation.

1, location selection-inside the large supermarket (at the door, behind the cashier), at the school gate (at the public school, our school), bookstore, park and commercial street.

2, personnel recruitment-full-time, part-time.

3. Catch the inspector-trust does not mean giving up supervision.

4. Wage accounting-payment by day and amount, and information recovery by amount.

Thirteenth plan: soft text enrollment.

1, soft text content-hard and wide is image, soft text is influence.

2, column interaction-education special issue, news section.

3, reciprocal activities-advertising companies (people) compete with each other, the amount of tasks.

4, mutually beneficial relationship-jointly organize activities, both sides benefit.

Establishing good relations with newspaper editors and journalists is not only convenient for publicity, but more importantly, it avoids risks.

The fourteenth plan: hard and wide enrollment.

1, highlighting the theme-every inch of land, every inch of gold, the market selling point, attracting attention.

2. Layout selection-the news version is better than the advertising version; The upper left is better than the lower right. Be sure to pay attention to the color of the layout

3, seize the opportunity-it is better to play small than big on weekdays, and the order of advantages and disadvantages is Friday, Wednesday, Thursday, Monday, Tuesday and weekend.

4, careful choice-after each hard and wide statistical effect, feedback and timely adjustment.

Tenth Five-Year Plan: Outdoor class.

1, timing-Chunhua Qiushi, Saturday and Sunday.

2. Highlight publicity-outdoor teaching, fun activities and publicity means.

3. Expand the influence-starting from the psychology of parents and students.

4. Attract students-tell the students and parents around us (what school we are, what courses we have, and why students want to learn)

The sixteenth plan: winter camp and summer camp.

1, project selection-useful for students, with market selling point, and connected with school curriculum.

2, entertaining-students like it, parents are willing to pay.

3, security assurance-absolutely absolutely.

4, the transformation of students-need subtle infiltration.

17: TV broadcasting.

1, channel selection-the central government is superior to provincial and local governments; 1 set is better than 2 sets; News is superior to advertising.

2, broadcast text-soft text, news is the best; Advertising is second; Gone with the wind again.

3, reasonable planning-what time, what content, what way, how to combine publicity.

4. Make full use of it-once on TV, it can be publicized for one year.

Eighteenth: put up posters.

1, relationship coordination-urban management, neighborhood committees, property.

2, location-window, publicity column, convenience column, door.

3, printing-beautiful and generous, concise content, market selling point, high living, diverse styles.

4, posting inspection-adhesive, tape, paste (no glue)

Plan 19: Accompany students in the evening.

1, aiming at the market-dual-employee families.

2. Internal maintenance-free or internal students have priority to participate.

3. Foreign enrollment-market operation.

Profit point: (1) Pick-up after school (2) Synchronous tutoring (3) Dinner supply (4) Accommodation.

The twentieth plan: internal publication promotion.

1, potential marketing-academic journals (newspapers) pave the way and become famous.

2, determine the theme-public welfare, family education is readable.

3, design and typesetting-professional design, reflecting the grade.

4. Use communication-integrated publicity to reduce costs.

Objective: To improve memory and readability.

Twenty-first meter: bus advertising.

1, timely selection-launch time, launch content and launch platform.

2. Avoid multiple choices-line selection, platform selection and high price.

3, emphasize the fine-detailed statistics, the effect of timely adjustment.

4. Don't be blind-it takes time to get results with big investment. Once you invest blindly, the cost is not easy to recover.

Twenty-two: street propaganda.

1, safety coordination-parade route, pay attention to traffic safety and urban management coordination.

2. Timing-staged publicity, market selling point, and the time is Saturday, Sunday or holidays and other crowd gathering time.

3. Convene training-publicize the significance, objectives and methods of training.

4, the overall unity-unified clothing, unified speech, unified image.

The 23rd Plan: Joint Enrollment.

1. Select object-non-competitor training school.

2, mutual benefit-course bundling, cost sharing, expanding influence.

3, pay attention to the agreement-in black and white, the two brothers to settle accounts.

4, grasp the rights and interests-put an end to compromise, grasp the channels, long-term interests.

Methods: Jointly organize activities; Joint market enrollment; The courses complement each other.

Twenty-four: joint education.

1, running a school by taking advantage of the other side's advantages to expand the scope of running a school.

2, seize the lifeline-or teachers or market enrollment.

3. Agreement-interests mismatch and objection handling.

4. Learn from each other-through cooperation, learn from cooperative schools and grow rapidly.

Mode: (1) Share-holding system (2) Deduct 50-50 points from tuition fees (3) Carefully calculate costs and share profits.

Twenty-five: holiday marketing.

1, holiday choice-Children's Day, Christmas Day, Love Story.

2. Activities-public sympathy, evening performances and outdoor performances.

3, marketing-publicity purpose, publicity theme, attract highlights.

4. Retain students-Question: How to retain students?

Twenty-six: public office.

1, social responsibility-the responsibility of being an educator.

2, the choice of ways-low-income families, welfare homes, schools for the deaf, etc.

3. Brand promotion-establish the image of the school and enhance the brand connotation.

4. Grafting enrollment-how to expand publicity and make public welfare behavior known to everyone.

Suggestion: (1) lead students to participate in such activities (let their own students invite external students). (2) Cooperation with public schools.

27th place: Square performance.

1, preparation and coordination-make use of the advantages of the square with a wide audience to determine the theme, program arrangement and promotion.

2. Process details-The performance in the square must be highly controlled, and every detail of the activity should be refined and constantly scrutinized to ensure safety.

3, personnel arrangement-grouping arrangement, responsibility to people, predict emergencies, arrange special personnel to deal with.

4. Collecting and transforming-collecting audience information and transforming students.

28th place: United Community.

1, highlight public welfare-don't highlight utility, do public welfare propaganda.

2. Communication concept-teaching concept, teaching method and invisible communication.

3, information collection-telephone call back to transform students.

4, community education-community distribution, community activities pioneer.

Method: (1) Public lecture (2) Evaluation of learning problems.

Twenty-nine: gift incentives.

1, the gift counter sets the gifts that students like.

2, points redemption-let the redemption need threshold and continuity.

3, enrollment cram school-enrollment: let students feel the gift of school study.

Continuing classes: accumulate points, learn more and give more.

Admission and re-reading: it is recommended to register with a big gift.

4, as appropriate-don't make parents feel disgusted.

For example: (1) Send the learning machine (2 points) immediately after registration.

30th place: Learning Salon.

1, highlighting public welfare-public welfare learning salon, mostly English corner, writers association.

2. Long-term persistence-make Sharon a school brand.

3. Potential students-brand influence, gradually transformed.

4, promote enrollment-dripping stones wear.

No 3 1: birthday wishes.

1, outstanding gratitude-thanks to parents, teachers and friends.

2, full participation-collective blessing, colored paper (greeting cards, letters) to send feelings.

3, simple gifts-school purchase or collective production.

4, loyal customers-students remember that their parents are grateful.

Thirty-two: public service advertisements.

1, delivery selection-delivery method, delivery content.

2, combined with the policy-policy allows, strive for support.

3, strengthen the responsibility-social responsibility, cause concern.

4. Brand communication-positive image.

5. Invisible propaganda

For example: influenza A poster, health and safety, fire prevention publicity, anti-theft publicity, stair building number.

Thirty-three: promotional offers.

1, excellent education-pay attention to the maintenance of school image.

2. No discount-there can be no "discount" for education.

3. Giving gifts-promoting registration and stimulating consumption.

4, study card coupons-reduce costs, promote registration, and consume class hours.

No.34: Sign up by SMS.

1, send content-attract people and grasp parents' psychology.

2, the way to send-SMS platform, free information.

3, effect monitoring-callback statistics, changing platforms (customer base).

4, transforming students-actively return visits, invite auditions, and promote registration.

Thirty-five: Outdoor advertising.

1, school image-enhance the external image of the school and improve familiarity.

2, content design-the content introduction is clear, 3 seconds effect.

3. Placement-The main roads are easy to see.

4, timely replacement-broken, affecting the image.

No.36: Teaching quality.

Teaching quality is the key to enrollment, and it is also the first motivation to retain students and let them continue their classes. Therefore, I would like to remind all off-campus counseling institutions that only by moving from love to love and grasping the quality of teaching is the foundation of running a school.