How can B2B enterprises use marketing automation to activate sleeping clues and accelerate clue incubation?

The cost of obtaining new leads is soaring, and the refined operation of leads is becoming the heavy responsibility of marketers. There are 25%-50% dormant clues in B2B enterprise database.

Interesting marketing automation system will provide you with ways to activate and wake up clues in batches.

First, comprehensively judge the purchase stage of potential customers through clue behavior data, labeling system and clue score.

Second, analyze the problems and needs faced by potential customers at each purchase stage, and what kind of value needs to be provided to solve these problems.

Thirdly, at each purchase stage, we will make an exclusive incubation trip for potential customers, establish contact with potential customers in the most appropriate way through the setting of automatic rules, and gradually promote the purchase trip.

Fourth, constantly test and optimize the clue incubation activities to find the most efficient way to promote the purchase trip.

The most important role of clue incubation is to help enterprises quickly establish correct contact with potential customers, constantly promote customer trips, and ultimately promote purchasing behavior. The marketing automation system can quickly promote the purchase journey according to the needs of each potential customer and different purchase journeys through the setting of automation rules.