What is big data precision marketing?

Big data marketing is a large amount of data based on multiple platforms.

Based on big data technology, it is applied to the marketing method of Internet advertising industry. The core of big data marketing is to let online advertisements be delivered to the right people at the right time, through the right carrier and in the right way.

Big data marketing originates from the Internet industry and also acts on the Internet industry. Relying on multi-platform big data collection and the analysis and prediction ability of big data technology can make advertising more accurate and effective, and bring higher return on investment to brand enterprises.

Data characteristics

Multi-platform data collection: the data sources of big data are usually diversified, and multi-platform data collection can make the characterization of netizens' behavior more comprehensive and accurate. Multi-platform collection in the future can include Internet, mobile Internet, radio and television network, smart TV, outdoor smart screen and other data.

Cost-effective: Compared with traditional advertising, big data marketing makes advertisers' delivery targeted to the greatest extent, and can adjust the delivery strategy in time according to real-time effect feedback.