How to visit customers through WeChat (7)

This time share how to interview customers through WeChat. There are two main situations in WeChat interview. One is that customers have no intention to buy, and we need to meet offline to stimulate demand. The other is that customers have a certain willingness, and we need to meet offline for demand diagnosis. In both cases, offline invitation is required, but the purpose is different. The first is the heating relationship under the visit line. Second, the purpose of stimulating demand is different, which determines that our methods and priorities are different.

Let's look at the first situation first. In the first case, most customers are strangers, and the success rate of interviewing strangers directly on WeChat is very low. Therefore, unfamiliar customers need to warm up in advance if they want to successfully access WeChat. The biggest misunderstanding of WeChat management is that people are constantly added, and the other party does not take the initiative to say hello and interact. They don't like each other's circle of friends, but put each other in WeChat. Then it will be a stranger in the end. Many people have this misunderstanding that it is enough to wrap up their circle of friends. Of course, it is important to wrap up their circle of friends, but it is useless if you don't interact with strange customers and take the initiative to break the ice. If you don't break the ice actively, this WeChat friend will delete you. Therefore, if you want to make an appointment with a strange customer on WeChat, you must do two things. The first point is praise. First, analyze what his circle of friends does, and praise, comment and interact in his circle of friends. This compliment must be detailed. For example, if there is a baby at home, praise his baby. Everyone wants to be praised. Praise is the most practical at any time in life. Of course, your praise needs to come from the heart. The second point is to ask, according to what friends do, such as hairdressers, you ask customers: Wow, that's great, I'm not satisfied with my hairstyle every time, and my image is too bad. I want to learn more from you. This way of asking questions can make others respect at once, stretch his position to a stage and give others a sense of respect and mission. After the relationship established through praise and negotiation, it is natural to find a suitable reason to make an appointment at this time. The above is the appointment in the first case. Then there is the second situation. How to interview customers who are willing to buy? Customers who are willing to buy have the same characteristics. They all want you to send them the product information, and they will study it themselves. If you send the information to them, you will make a fatal mistake, because this action will greatly reduce our transaction efficiency and torture us at the same time. Because when we are faced with such requests from customers, we don't know when to follow up this suggestion with customers. It's actually quite simple. For example, Mr. Wang, insurance varies from person to person and everyone's situation is very different. Just like we go to the hospital, we need a doctor to make a comprehensive diagnosis before we can recommend a suitable plan for you. Do you think I can give you a comprehensive safety diagnosis when I have time, so that making suggestions at this time will not be so abrupt.