How to create explosions through taobao guest?

When you are busy outside, you must settle down first, and then clean up your home before treating you. Choosing money is very important, welcomed by the public, in line with the public's aesthetics, with good sexual quality and high cost performance. These are the foundations. If you choose a model with poor quality, and it happens to cause the explosion of the store, then your store's after-sales, bad reviews and DSR scores will be miserable. The more you sell, the worse the store index! Pay attention to the quality of your purchase or consignment!

2

Optimize the baby's details

Do a good job in baby detail description, baby detail diagram, model diagram, physical comparison diagram and necessary text description. Describe the details in detail to attract buyers to continue reading and finally buy. You can add 4-6 related sales products to the store description, or you can set a package, which can increase the exposure of the baby and increase the purchase probability (customers don't like this one, but they may like another one in the store).

three

Optimize store decoration.

Shop decoration can increase the buyer's recognition, and the color tone conforms to the shop and product style; If the positioning is not clear, you can choose fresh and bright colors to increase the buyer's pleasure when shopping. At the same time, stores can also enhance the depth of customer visits, increase the search weight, and drive related sales.

four

Design promotional activities

Promotional activities must be eye-catching (but not unreliable), so that customers have a feeling that they will make money if they buy now, and they will lose money if they don't grab it tomorrow. The data shows that when setting discounts, displaying the remaining time of discount countdown (such as staying overnight for 8 hours and 52 minutes) can effectively improve the conversion rate.

five

Steps to create explosions by introducing paid traffic such as through train, diamond booth and taobao guest.

Through train pays attention to long-term investment. It doesn't mean that I can get immediate results in a day or a month today. I don't recommend this method if there is not much money. Not much to say here. Diamond stalls are not suitable for novice sellers. Taobao guest and taobao guest are recommended here, both of which are based on CPS. After the transaction is successful, they charge a commission. This way is equivalent to collecting money after the effect comes out, which is still in line with the psychology of small sellers. However, it doesn't mean that you set a high commission to promote taobao guest, because the conversion rate of the new model will be very low in the early stage because of the herd mentality of buyers. As a result, the taobao guest people were busy for a long time, and they didn't earn anything, so buying and selling were basically useless. You have to find Tauko (see below for more details)!

manipulative skill

1

The baby's position

In the promotion process, check the buyer's search area according to quantum data, and set the baby's location as the most concentrated area (such as Jiangsu, Zhejiang, Shanghai, Guangzhou, etc.). ) or a famous big city near your delivery place. What needs attention here is the delivery time and arrival time, and it is best to have words to explain this! According to my experience, I can tolerate the arrival time error of 1 day. The arrival time should not be too outrageous. You need to consider the express delivery time limit you choose. Originally, you shipped the goods from Heilongjiang, so you should write down the baby's location in Guangzhou, which is not to make trouble for yourself. If you send downwind express, this problem can be well controlled.

In addition, you can spread a variety of baby locations in the more developed and popular cities in China, because people may choose the area where the baby is located near themselves when searching, so that they can get the goods quickly. The advantage of spreading out is that I search Jiangsu, Zhejiang and Shanghai for our baby display, and I search Guangdong for our baby display and do related sales. The detailed description of the display baby contains the quasi-explosion you want to promote, and the exposure rate is there, or it depends on the transformation.

2

Freight setting

If not, adjust the default freight rate to the cheapest area, and set the others separately, because the default freight rate is displayed in the search results; If most of them are subcontracted and the postage is not included in remote areas, the above settings are the same, which can save the trouble of changing the price and making up the freight; This item has been ignored by the whole country.

three

Keyword title optimization

In the promotion process, according to the quantum data, we can check the most searched keywords in the store, and we can also screen the matching hot search keywords in taobao index, Taobao TOP list, through train, data Rubik's Cube and other optimization software to name Tao Zi.

four

Interval price setting

If the baby has a price range, for example, the price of the same model A is 100, and the price of model B is 90, you want to make a 50% discount. At this time, fill in the price of the baby with the lower price, then fill in the respective prices in the SKU attribute, and then set the discount with the discount software (of course, you can also directly write the price of 45/50). Baby's bite price will be displayed in the search results. If you rank by price, it will be a few dollars or even dozens of pages.

five

Take a photo of the price setting.

It is also the price without discount and the discounted promotional price, which is displayed on the transaction record; Set the VIP price and exclusive price of mobile phone, and display the original price; Manual price change, price reduction, coupons and red envelopes all show the original price (discounted prices are displayed with discounts, and prices are displayed without discounts). Be sure not to let the low price appear in the transaction record, which will affect the official registration of third-party activities in the future.

In any case, it's best not to pay less than the cost when photographing the settings (even if you return it to the buyer in full, it should not be reflected in the transaction record), which involves asking for the lowest price within 60 days when we register for official activities in the future, and this price should be officially visible; Third-party activities, you can set the auction to change the price and use coupons to reduce the price. They belong to a third party and only see the auction price of the transaction record.

six

Buyer-type Taoke

In the promotion of Taobao, we should pay attention to the buyer-oriented Taobao, that is, we buy things ourselves, which will be promoted through our own Taobao links, such as the price of 60 yuan, commission 10%. Buyers will buy through their own Taobao link and actually pay 60 yuan, but there will be about 60*0. 1=6 yuan in their account (the technical service fee will be deducted), which saves them.

If it is a new product with no sales volume and wants to avoid buyers and promote the product, you can modify the general promotion plan to minimize the commission; At the same time, build a new promotion plan and set a high commission. At the same time, set the Taobao customers to be audited, and the Taobao customer level will be automatically audited. The level of Taobao customers will be higher (generally, it is enough to set level 2 or above, and buyers generally buy such high-level Taobao customers).

If it's a new product and there is no sales volume, you want to use a buyer-type amoy, and set the commission of the general planner higher, which can save a lot of money and make him more likely to buy it! In this way, he thought he had saved a lot of money and was still secretly pleased!

seven

Window promotion

A kind of service in taobao guest, usually placed in the advertising space of a large website, can appropriately increase the commission, increase the display volume, and thus get more clicks and conversions.

eight

Taobao optimal station/Third Party Shopping Guide Website

Their profit model is taobao guest model. Sign up for such activities. In addition to setting the necessary commission and logo, there are generally certain requirements: for example, 10 sales, 5 real likes, above 4.6, favorable rate of 96%, credit rating, etc. This requires maintaining the store at ordinary times.

nine

Daily special/Taobao clearance and other official activities

This kind of activity has a huge flow, but it is very demanding. Usually, it is also required to maintain the store. The higher the DSR score, the higher the favorable rate, and the more favorable items with words (the more words, the more quantity, the better printing). This is the standard of activity audit. If we are allowed to be Taobao Xiaoer, we will also refer to these screened products and have not seen the real thing.

10

A through train/diamond station/bargain party

It is suggested to open the through train after obtaining the basic sales volume. To learn the basic knowledge of driving, novices suggest using through-train driving software for optimization, which is automatic, efficient and worry-free. But be prepared to lose money. Not to mention the cost performance of diamond station/gathering. Too professional and too expensive.

Tactics and tactics

Explosions look at sales and search for how many people receive goods. The monthly transaction record seen on the buyer's details page is the total amount of the last 30 days, and not many people are idle to see which account has bought several pieces. So it is no problem for a person to buy dozens of dollars. In this case, special attention should be paid to keeping the real delivery list and chat records for claiming the right to surrender (once punished, it is a waste of time).

2

Explosions look at sales and see how many people receive goods. In the early stage, the treasure can be lost (including but not limited to the above methods, even 2- 10 yuan, or even more). ). After you have the basic sales volume (at least 10 pieces, the more the better), you can raise the price slowly, or you can go up and down suddenly, and pay attention to the price increase range (see for yourself). if

three

A variety of drainage channels are used together, and you can master them synchronously and alternately. For example, for third-party activities, this person signed up for optimal station, passed the examination, and went online for activities. You can report this to another activity immediately (or even sign up earlier); At the same time, through train and window promotion will be opened. I'm just giving an example and mastering it myself. )

Matters needing attention

Try not to cheat, the consequences of cheating will be very serious, pay attention to keep the complaint voucher.

In the process of operation, combined with their own promotion and operational strength, do what you can.

Very good,

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