Why did Altman only go to Japan instead of China?

Altman 1993 was introduced and premiered by Shanghai Oriental TV Station, which caused a sensation throughout the country. Then, Altman became a hero in the eyes of children. Then I began to introduce the rest of Showa Department Ultraman's TV series (except Ultra Seven). The fire storm made China set up Shanghai Yuangu Branch on 1995. In 2004, the launch of ultraman tiga rejuvenated Ultraman.

The China version of Altman will be filmed in Round Valley.

On February 2, 2005, Yen Valley Company reported that the China version of Altman was produced, with China as the protagonist.

The president of Yuangu Company, which is famous for making feature films, said that China version of Altman would be produced in China, using China the Hero. If it is fast, it can be broadcast on domestic TV stations this year.

This is the first time that Yuangu Company has produced this program in China. China version of Altman's actors and audience will sit with China people, which will make the audience in China feel more cordial. All the main actors, such as Altman (whose name has not yet been determined) and his transformation starring role, talk in Chinese. The stage and character setting are basically in China. Mobile Altman Teaga, etc. The play started in China last year. Japanese movies have been introduced one after another, but in order to really do a good job in the business of the characters, the company has made a judgment that the stage setting, actors, language and so on are all original by China.

With the broadcast of the new program, it will also be integrated with domestic enterprises, and with the help of local enterprises, we look forward to the late effect after the TV series is broadcast. Through cooperation with enterprises in China, not only Altman, but also plans to design a new hero in China. The monsters used in the program will also be made according to the characteristics of China. Altman's all-round industry is obtained by local enterprises through bidding, and unauthorized imitations are recycled. The company has had a painful experience before. The background of this original production is to launch a new Ultraman brand in China, and at the same time, to formally distribute goods before the arrival of imitations and strengthen copyright management.

Altman is a children's special program, which has won a lot of popularity, but its ratings have dropped recently and it was once stopped at the end of 2002. Last June, 5438+ 10, the "Knicks Altman" of TBS started broadcasting, and the film "Godzilla" of Dongbao started shooting, which revived the popularity of feature films and gradually approached the company's development strategy. Altman's return to China this time is an action taken by Japanese enterprises to find that the Japanese children's market is close to saturation and want to open up a new world among 654.38+03 billion China people.

However, after the failure of "Knicks Altman", the position of President Yuan Guyingming was not guaranteed and the plan was cancelled.

Regarding the production of the China edition of the Altman series, an exclusive interview was conducted with Yingming Yuangu, president of Yuangu Company (February 20051kloc-0/Source: Altman China Alliance).

-About the China version of Altman.

China's "Ultraman" series, starring China actors and produced locally in China, is ready to be launched in China. The goal is to broadcast it on domestic TV stations as soon as possible.

So far, the China version of Altman has been dubbed by the previous Japanese version. The same is true of Diga Altman, which started broadcasting in 2004. However, with the stricter censorship of overseas programs, it is increasingly difficult to broadcast new dramas in Japan. We urgently need a new series that can be rooted in China.

For the production and sales of the new series, we will set up a joint venture company in China. Join hands with local media to promote the new series.

China government authorities require that the project should contain more than two-thirds of China cultural elements. In order to make the audience feel more intimate, we decided to let the settings, including characters and stage, permeate China culture. Most of the actors and photographers are from China.

-Production of non-Altman series.

I want to create a completely different role from Altman in the China market. This is an anti-piracy strategy. Every time a program is introduced from Japan, piracy has squeezed out the living space before the genuine program is listed. Using unknown people in the market to make toys and launching genuine ones at the same time when the program is on the line will definitely seize the market before piracy appears.

-A reality show famous in Japanese department stores

In order to promote this series and increase the opportunities for children in China to watch the exhibition. We will continue our original promotion in Japan, and we will also continue to increase exhibitions focusing on Japanese department stores.

However, the situation in China is different. In Japan, when department stores engage in activities, they usually pay the company. To attract passengers. Surprisingly, however, in China, on the contrary, we have to pay the shops. They think this activity is to promote your company.

On the one hand, our performance in department stores has really brought them popularity, on the other hand, it has not achieved the effect we need. In terms of TV broadcasting, we are also surprised that the TV station took our program to promote Yuangu and asked us for relevant fees.

-Strict restrictions on programming.

After joining the World Trade Organization (WTO), the procedure becomes more complicated. The trade liberalization demanded by the WTO has not been realized as it says.

Before joining the WTO, it was very free to make programs overseas, but after joining the WTO, you need to apply in advance. In China, companies with less than 50% state-owned capital are not allowed to produce programs. For this reason, the mobile Altman series was once trapped in China.

The reason why the "Diga Altman" being broadcast was approved was actually because it had been applied for one year before. The project applied for now was not approved last year. "There is no hope of approval in 2005" is a dead fact.

Even if it is approved in 2006, the official broadcast plan will not be realized until 2007. The related commodities and promotion plans involved will be stranded in China. This is also one reason for making a new series in China.

-The monsters in the series will also be produced in China.

We have started the related studios of our Shanghai subsidiary. The three monsters we tried in Shanghai have reached the quality that can be used for shooting activities. Compared with Japanese manufacturing, we can save about a quarter of the production cost.

Making monsters for shooting needs to be more elaborate, and China-related producers are studying related courses in Japan.

But Altman's clothes in Altman are definitely made in Japan. These things like faces are too easy to be pirated. The previous plan to let a local company be responsible for making monsters has been cancelled because of fear of stealing related technologies. Now let Shanghai branch be responsible for the comparison of insurance.

-China's programming environment.

After visiting the studios and TV stations in Shanghai, we were very surprised by the advanced cameras and related computer processing equipment. Large-scale national events such as Beijing Olympic Games and Shanghai World Expo seem to have accelerated the upgrading of related film and television equipment.

However, so far, no TV programs have made good use of these devices, and it seems that there are not enough technicians to give full play to these tools. The visited artists' studios and TV stations all said, "Please give me my work tomorrow." . At present, we have to send relevant staff from Japan, but as long as the local talents grow, I believe we can produce in the same environment as Japan.

-Fighting trademark problems in China.

China enterprises that have nothing to do with our company chose the Chinese name "Ultraman" of "Motorized Ultraman" as the trademark registration in front of us. In China, where the awareness of copyright is low, this phenomenon of "hitchhiking" is very common.

Since Altman broadcast in China more than ten years ago, piracy has mushroomed in the market. Our company's rights protection work in China has a difficult road.

In detail, there are actually hundreds of companies registered with "Altman" related trademarks in China. We have been trying our best to deal with these things since last year.

-China's copyright protection system is not yet mature.

We are really dissatisfied. However, Japan used to be like that, which is the only way for every country with incomplete legal system. The problem is that enterprises in China actually have no role of their own. I believe that if there is a local role, relevant protective measures will be introduced.

-Plan to purchase the trademark "Altman"

That's impossible. Money is not the solution, but the legal contest is the most important thing. If we buy our own trademark, it will be a bad precedent. This is not only a problem for our company, but also for foreign companies in difficult situations.

-It is difficult for consumers to distinguish between genuine and pirated products.

In China, related goods are basically pirated rather than genuine. Consumers will not deliberately choose genuine or pirated products, they just buy what they like. And dealers only sell best-selling things. This soil breeds rampant piracy.

The government should strengthen the crackdown on piracy, and dealers should also take corresponding measures. But this can only combat the enlightenment of piracy.

-Very different audiences from Japan.

In Japan, the audience of Altman series is mainly 3-6 years old, while in China it is 3- 12 years old, or even wider. There are more older children watching it than in Japan, which is a huge difference. This is very different from Japanese programs aimed at a certain age group.

Altman is also very popular with girls in China. It is said that many parents and even grandparents take their children to watch this program. This is very similar to the situation in Japan.

In the program broadcast in Shanghai on Saturday. At the same time, Altman's ratings have been the highest.

-Japan's SMS service

The mobile phone service started in China is about to start. The popularity of this role takes time. It's very simple. First get popular on TV, and then improve the recognition of the role.

With the popularity of TV programs, related products and activities will be launched one after another. The same is true of Japan. At that stage, it needs to be released in other media.

The same is true for entertainment projects such as the theme park "Altman Paradise" launched in Japan. As far as China is concerned, there are plans to build a theme park in China, but it is still too early.

-Restrictions on programme content

Because of violence and many other reasons, the Altman series once became a problem. The story of a child who believes that he can fly after being obsessed with the program has once caused discussion. Considering the influence on children, we made a program suitable for China's national conditions.