Why does Taobao block WeChat?

Ali is wise to block WeChat before the launch of WeChat 5.0. Instead of being given J by WeChat, it is better to act first and then act, so as to be domineering and master the initiative of public opinion. For Ali, WeChat has too many uncertainties and threats, so it is better to be a micro-amoy. Ali blocked WeChat for two beautiful reasons. Ali blocked WeChat for two beautiful reasons. One is to protect users' consumption safety, and the other is to prevent users from being harassed. Both of these reasons are based on users. It seems that this is reasonable and ethical. However, talking about the interests of users and sellers is the home cooking of Ali PR. In fact, these two perfect reasons exposed Ali's selfishness. Whether it is a security issue or a harassment issue, Tencent should pay attention. The biggest responsible party is WeChat. Even if it is linked to Ali, Ali can easily get away. After all, the problem happened on the WeChat platform, and Ali followed suit. What's the hurry? To put it bluntly, as a competitor of Tencent, I will definitely be happy to see a major accident on WeChat. Ali's purpose of sealing WeChat will never be to help WeChat maintain order, but to consider its own development. In order not to be questioned by the outside world, Ali threw out two euphemistic reasons. Ali's sudden ban killed WeChat taobao guest instantly, but if there is a problem with payment security or over-marketing, will Ali lift the ban after re-improving payment methods and adjusting over-marketing? Therefore, it is very important to understand the essential purpose of Ali's ban on WeChat. Although Ali announced that he would "temporarily stop" the subscription of WeChat-related applications in the service market, there is basically no possibility of recovery. Instead of wechat for J. 0? You'd better cut it early. Wechat 5.0 is coming soon, and its marketing function will be further restricted. Recently, the news that WeChat blocked large-scale marketing has been hotly debated, and it will not be too far for WeChat to block Taobao. Instead of being blocked by WeChat, it is better to seize the opportunity, occupy the commanding heights of public opinion and take the initiative. Ali is so morally blocking WeChat that he is a little afraid of WeChat. From the perspective of guiding sellers, WeChat is certainly helpful, but it is not very helpful to Ali. Moreover, WeChat is a huge potential hidden danger to Ali's development in the field of mobile e-commerce. Ali is not sure how WeChat will get involved in mobile e-commerce, but it will definitely not become Ali's taobao guest tool, and it is likely to be a Taobao seller. If the seller is really on WeChat, the possibility of being poached is very high, so Ali can only block WeChat taobao guest and remove the threat to avoid future troubles. It is a good thing for Ali to get rid of WeChat as soon as possible, otherwise he will be poached soon. Once a seller crosses WeChat on a large scale, Ali's mobile e-commerce foundation will be completely shaken. After blocking WeChat, what Ali has to do is to support Micro-Amoy, which is his own product, and Ali can play as he wants. The seller needs to know the intention of Taobao, but there is still one question to be clarified. Ali only banned WeChat taobao guest, but did not ban sellers who used WeChat as CRM. Ali doesn't want to give his competitors an excuse to abuse their dominant market position. It makes sense to block WeChat taobao guest, but there is no reason to block sellers who use WeChat as a CRM tool. Sellers can continue to use WeChat as a CRM tool, but if they want to live a good life in Taobao, they still have to look at Taobao's policies. At the same time that Ali released the news of blocking WeChat, it also launched the recruitment plan for the third phase of micro-amoy internal testing. Micro-Amoy was born for Taobao to attract sellers and marketing agencies, and sellers still have to give some face. Those sellers who have successfully used WeChat marketing can take a break, stop arguing and make money secretly, otherwise it will be a pity that people will think of another reason to ban you all one day. Every seller's WeChat marketing case is to add points to WeChat, but to reduce points to Taobao. Everyone gathers firewood and the flame is high? 0? 2 the temptation of micro-amoy? 0? 2 Domesticated marketing tuba Take a closer look at the "Micro-Amoy Internal Testing Phase III Recruitment Plan" and you will understand everything. Weitao positioned itself as a "new e-commerce service platform under the mobile shopping scene" and drew a big cake for sellers and marketing agencies. "Through micro-amoy, consumers can find what I like anytime and anywhere; Sellers can manage brand consumption culture, customer relationship maintenance, promotion notice, user interaction and micro-store opening; Daren can advocate content and services such as consumer fashion, drying orders, and spontaneous group buying. " Most of these functions are what sellers and marketing agencies hope to get through WeChat, and now they are all provided to you. Nothing for nothing. Taobao painstakingly sealed WeChat and controlled Micro Amoy, of course, with a purpose. Micro-Amoy now lacks users and content, and it is difficult to succeed only by relying on Taobao's own promotion. According to the experience of the rapid rise of WeChat, Taobao realized that micro-Amoy needs to attract sellers and marketing agencies to promote construction, and everyone can only collect firewood. Therefore, Taobao put forward the conditions for applying for micro-amoy internal testing, so that sellers and marketing structures can use their own resources as much as possible to attract users and make content for micro-amoy. After Taobao blocked WeChat taobao guest, the marketing agency had to choose Weitao, and the seller had to actively respond to Taobao's call. Taobao is afraid that you can't get on the road, and gives the data that the number of micro-amoy users has exceeded 60 million, and throws out two very eye-catching cases. "Some businesses with sensitive sense of smell have made mobile phone transactions account for more than 60% of the entire store through micro-amoy; Some shoppers, the transaction driven by micro-amoy broke through 1 10,000 yuan in January! " It is estimated that Taobao will package more cases of micro-amoy income generation in the next step. When marketing agencies and sellers get on the boat of Taobao Weitao, users and content will come slowly. Conclusion To develop micro-Amoy, we must first block WeChat. After blocking the road of WeChat, marketing agencies will willingly embark on the road of micro-amoy, and Taobao will encourage sellers to actively participate in the construction of micro-amoy. The construction of marketing organizations has made Tao Wei increase its media attributes, and sellers have really returned to Taobao's CRM. The next step is to see if users will buy Tao Wei.