Case Study of SMS Mass Marketing in Real Estate Industry

Ling Kai SMS Marketing is a short message platform for real estate sales promotion, property management and internal management. With the short message marketing of Red Maple Leaf, you can send short messages to a large number of target mobile phones in a very short time, and you can receive reply short messages to realize two-way communication, so as to achieve the purpose of fast, efficient and low-cost information transmission, which can effectively save a lot of communication costs and improve work efficiency.

Second, the purpose of sending

1, real estate promotion

Real estate enterprises can immediately send real estate sales information to a large number of potential users and old owners through SMS marketing in Ling Kai, so as to urge potential users to come to see the building and buy a house, and the old owners actively introduce relatives and friends to see the building and buy a house. This system can not only inform a large number of recipients, but also confirm the number of people who come to inspect the house by receiving SMS replies, so as to do the reception work well in advance, and the cost is very low.

2. Property management

2. 1 charge notice

Every month, when it comes to collecting water, electricity, gas, property management and other expenses, the property management company of real estate enterprises only needs to input the time and place of charging into the short message marketing of Red Maple Leaf, and it can immediately send it to all owners' mobile phones. Information delivery rate 100%, real-time rate 100%, reading rate 100%, to remind owners to pay in time.

2.2 Emergency notice

In the process of property management, there are often some urgent matters that need to be notified to the owners temporarily, such as temporary water, electricity, gas and maintenance. If these urgent matters are not notified to the owner in time, they will often cause complaints and complaints from the owner. The use of red maple leaf SMS marketing can inform all owners in a few minutes to avoid unnecessary trouble.

2.3 Activity information

All kinds of cultural and sports activities held by various communities of real estate enterprises hope that owners can participate more, but there is no effective communication means to convey the information of activities to each owner. Ling Kai SMS Marketing can quickly inform all the owners of the event information, and confirm the number of participants by receiving the SMS from the owners, and the number of participants in the event will increase exponentially.

2.4 Owner's concern

Real estate enterprises send greetings to all community owners on holidays, and all owners deliver them immediately, and the return of the New Year can be delivered regularly, which makes the owners feel warm.

2.5 Complaints and suggestions

Real estate enterprises can receive owners' short message complaints and suggestions through the short message receiving function of Ling Kai short message marketing, which is not only very convenient for owners' complaints and suggestions, but also can save all the short message contents of complaints and suggestions in Red Maple Leaf short message marketing as the basis for real estate enterprises to follow up, thus avoiding clerical errors caused by manual recording in the past and failing to follow up in time, and effectively improving the marketing and property management level of real estate enterprises.

3. Internal management

The work notice and information release required by the internal management of real estate enterprises can be notified to every employee at low cost and quickly through this system, which not only saves a lot of manpower and time needed for making phone calls, but also delivers them at one time.