How to follow up with customers in sales

How to follow up with customers in sales

How to follow up with customers in sales? Salespeople have to deal with all kinds of customers every day. As the saying goes, there is nothing if customers don't follow up. It is an important step for sales staff to follow up with customers, and it is also an essential skill for them to commission. Let's see how to follow up with customers in sales.

How to follow up customers in sales 1 Different customers should set different tracking content and frequency.

For example, I found a client and I intend to sell him a set of office software. It's early August, and my client told me to wait until after the National Day. So what kind of tracking content and frequency should this customer set?

Analyze the false needs and real needs of customers at any time in communication, and then give feedback after understanding clearly. Never follow blindly.

Many salespeople often make the mistake when communicating with customers, that is, customers say to you in the morning, "OK, let me take a look at your products." When I contacted you in the afternoon, the customer said, "Sorry, we have already booked another one, and all the money has been given."

In this case, most of our salespeople will comfort themselves and say, "Well, I have already bought everything else, and there is nothing I can do. Anyway, I have tried! "This is undoubtedly a failed sale. Have you ever wondered why this happened? In fact, this is caused by your failure to analyze the actual and false needs of customers at any time.

Customer tracking will never end, be sure to find a way for your customer relationship!

Conventional customer communication is from developing customer information to completing a bill, but that's not what I want to say. If you want to be a salesman, want to be successful, want to work for five years, and then lie in bed to make money, then you must never end customer tracking, you must find a way for your customer relationship.

Customer tracking and maintenance, in the process of maintaining the relationship, the relationship can be superimposed, and now many social software adopt this superposition method. To expand your customer base, you need to learn to use your customer relationship and develop customers with it. You must design a sustainable golden legal system for customer development, so that your customers can keep flowing, and you can make money in five years.

Sales 2 1 How to follow up with customers, interested customers

Customers can tell that they are interested when they enter the store. At this time, it is necessary to strike while the iron is hot, call customers one day after they enter the store, make clear their needs in time, and quickly solve their doubts, plus some urging methods, such as the discount time is coming.

Conclusion: Follow-up of such customers must be timely and firmly grasped. The most important thing is not to miss them.

2. Hesitant customers

For such customers, they don't know what they want to buy, their goals are unclear, and they are hesitant in the whole sales process. This requires a lot of communication and contact with customers to deeply understand their needs.

Conclusion: This kind of customers weigh the gains and losses, find the pain points, first understand what kind of demand they belong to, the demand for products, or a certain demand for prices, and then help them analyze the relationship between gains and losses.

3. Customers who will not buy in the near future

This kind of customers are real potential customers. If they don't buy in the near future, they will definitely buy in the future.

First of all, the first step is to keep in touch, communicate and get familiar with each other. In fact, customers who enter the store have needs, otherwise they will not go shopping. Therefore, not buying now does not mean not buying in the future. Now they have laid a good foundation and are very impressed. When they buy it in the future, they will naturally think of it.

4. Customers who never buy

For this kind of customers, we also need to follow up to understand the reasons why they don't buy products, such as product features or dissatisfaction. After understanding, some problems can be solved with professional knowledge. If it can't be solved, collect and sort out information for better improvement and improvement.

5. Customers without feedback after quotation

It often happens that after the quotation, there is no news from the customer. In this case, we can communicate through WeChat and telephone to ask customers whether there are problems in after-sales, product quality, or use, or price.

Solution: Re-emphasize the advantages of products, what advantages they have compared with competing products, preferential policies on prices, etc. To reassure customers and keep their mouths shut, but they already think this product is worth it and reconsider it.

How to follow up with customers in sales? 3. Salespeople's customer tracking strategy.

1. Salespeople need to adopt special tracking methods to deepen customers' impression of you;

2. Salespeople have to find beautiful excuses every time they follow;

3. Pay attention to the interval between two follow-ups. Too short will annoy customers, too long will make customers forget. We suggest an interval of 2-3 weeks.

4. Don't show strong desire every time you follow, adjust your posture, try your best to help customers solve problems and understand what customers are thinking recently. How is the work going?

Specific customer tracking skills and methods

1, take the initiative to contact customers.

The principle of tracking customers is to "actively" contact customers, rather than "passively" waiting for customers' calls. The benefits of doing so are very obvious: on the one hand, it expresses our sincerity and service attitude, and respects and attaches importance to customers; On the other hand, it is also convenient for us to know the real needs of customers at any time, so as to be orderly and plan ahead; At the same time, it also avoids the information asymmetry caused by customers not receiving our product information or emails at some time, and customers can't contact us.

2. Insist on communicating with customers.

Sales staff track customers in all directions and in various forms, whether by phone, SMS, WeChat, QQ, etc. In short, the salesman should make sure to communicate with important customers at least once a week 1 time, which can not only reflect our respect and attention to customers, but also remind customers that "we exist". Once customers have real needs, they will think of us first! Keep doing it, it is victory!

3. Insist on sending short messages to key customers every weekend.

Send greeting messages to all key customers (including customers who have signed the bill, customers who are about to sign the bill, customers who are focused on tracking, and more importantly, customers who need long-term tracking) one by one. Among them, the SMS sent requires:

Text messages must be sent one by one. Never send it to customers in groups, or you might as well not send it.

It is forbidden to send short messages with typos or obvious punctuation errors.

Send a short message with the final signature "* * * * (company) * * * (employee name)" in case a customer doesn't know who sent him the message.

Send text messages in a very polite tone. The beginning is "Hello, General Manager!" The whole message seems to be a very polite, modest and low-key language, which makes customers feel our sincerity and service.

The short message sent can properly explain the advantages of the company's products and services, highlight the key points and express the meaning in place.

Send a short message, with a special note "If you have any needs or questions, please call at any time"; Don't ask specific product requirements, it will appear snobbish and make customers feel uncomfortable on weekends.

The short message sent can highlight the company's "products, prices and services". When you talk too much, lies become truth! -Customers will feel the same way! Insist on sending short messages every week, and the benefits will be gradually reflected and more and more reflected.

People are emotional animals, whether they are salespeople or customers. Sales is an activity between people, and all the work done by salespeople can be seen by customers. Give and you will get.