Enterprise SMS group sending management system

I. Brief Introduction of SMS Group Sending Platform System (Haoyu Information Chain)

As a new media, SMS advertising uses SMS as an advertising information dissemination tool, which is concise, timely and efficient, and attracts a large number of enterprise users. At present, the number of mobile phone users has reached 400 million, and the number of users is still soaring. Under such a wide application environment, it has a strong publicity advantage. We have the latest mobile phone number resources in all regions of the country, which are classified in detail according to region, gender, age and monthly phone bill. No matter what industry you are in, you can screen out the mobile phone numbers of your potential customers. As long as you determine the content, sending time and number of short messages, we can start sending short messages. After the message is successfully sent, even if the customer doesn't have time to read it at that time, he must browse it in his spare time, which is more effective than passing TV advertisements and countless newspaper advertisements. And each message only costs a few cents, so that you can easily find customers at any time, expand and tap potential users and businesses.

Second, the problem solved by SMS group software

1. Sending and receiving short messages on the mobile phone by computer can realize mass sending, grouping sending, regular sending, cyclic sending of numbers, etc. The content of short messages can be input and imported on the computer, which can realize the specific applications of enterprises such as meeting notice, new product release notice and customer greeting.

Second, you can save an infinite number of SMS sending and receiving records on the computer (as long as there is enough hard disk space), and provide convenient retrieval and query functions to ensure that SMS sending and receiving records are kept for a long time and can be seen at a glance. SMS sending and receiving records can be exported to a common file format that computers can use (such as Excel files).

Third, you can create enough user groups and users on the computer, and create enough idiom categories and idioms to facilitate the editing and sending of short messages; You can import SMS recipients and SMS content from computer files.

In addition, when you need to publish announcements or messages to customers (or potential customers), if you use traditional telephone and media advertising methods, it will not only be time-consuming and laborious, but also cost a lot of money. When using SMS advertising, we can achieve: 100% hit the target group, 100% forced reading, 100% low cost.

Promoting products through SMS in group software will make everything easier, save money and labor for enterprises, and be easily accepted by users.

Third, the advantages of SMS group sending

Comparative advantages of mobile phone short message and print media

Example: A comparison between an ordinary city newspaper and a mobile phone short message advertisement.

1, advertising price:

Municipal newspapers: 1/3 front page 60,000/issue, 1/2 front page 65,438+10,000 yuan/issue 1/3 bottom page 38,000/issue, 1/4 bottom page 28,000/issue,1/.

Mobile phone short message advertisement: each message is only 0.04-0.07 yuan, and the daily investment is only 8,000-1 10,000 yuan, and the sending of1-50,000 pieces is only a few hundred-110,000 yuan. (Small investment)

2. Arrival rate/browsing rate:

Municipal newspaper: 250,000 copies are issued and 400,000 people are read. According to statistics, the full page view rate is about 20% (80,000), and the half page view rate is about 5%. The browsing rate of other small pages and web pages is less than 2%, and the repeated browsing rate is generally 0. Low arrival rate/browsing rate

Mobile phone short message advertisement: select the essence number segment, collect the real number segment, the arrival rate is above 95%, the ordinary number segment is above 85%, with compulsory reading, the browsing rate is 100%, and the arrival rate/browsing rate is high.

3. Memory:

Municipal newspaper: I forget after reading it, and my memory is poor.

Mobile phone short message advertisement: the way is novel, the repeated browsing rate is over 50%, and the memory is profound.

4, advertising management:

Metropolis Daily: There are many application procedures, long production cycle, fixed publishing time, difficult content modification, narrow publishing area and many content restrictions.

SMS advertising: Without the approval of the management department, the release time/time/quantity/content and area can be adjusted and modified at will, which is convenient for management.

5. Timeliness:

Metropolis Daily: It takes a long time from design, production to publication, and it is difficult to achieve the impact effect.

Mobile phone short message advertisement: edit at any time, send at any time, and the information will arrive immediately, with strong timeliness.