What should enterprises pay attention to when using SMS mass marketing?

One is the content of short messages: overseas enterprises are not allowed to write short messages at will when promoting short messages in groups. When writing short messages, offshore enterprises should pay attention to the standard content, whether the theme of the activity is clear, and not a short message with multiple meanings. Secondly, it should be noted that when writing short messages, short messages cannot contain sensitive words or forbidden words, so that users will not receive short messages when overseas enterprises send short messages. Therefore, enterprises that go out to sea must test after editing the short message to see if the group short message can be sent successfully.

Second, the sending time of SMS: Different types of SMS have different sending time. For example, overseas enterprises send mass notification messages or verification code messages, and operators will not limit the sending time of such messages, and can send them at will 24 hours a day, because such information is often urgent, and verification code messages are applied by users themselves. What offshore enterprises should pay attention to when sending marketing short messages is that the sending time of marketing short messages is not 24 hours, but a specific sending time, such as 9: 00 am-8:00 pm. Offshore enterprises should pay attention when planning the sending time of short messages.

Third, the number of words to send SMS: Overseas enterprises should know that the character of an international SMS is 160. If an overseas enterprise writes a short message that exceeds this character, it will charge two short messages. Secondly, if the enterprise writes too many short messages, users can't understand what the enterprise wants to express at a glance after receiving the short messages. In fact, the promotion effect of this short message can be said to be a failure, and it also wastes the promotion cost of the enterprise. Therefore, enterprises must pay attention to the number of words when sending short messages in groups.