How do beauty salons do a good job in promotional activities on holidays?

The beauty industry is greatly affected by holidays, surpassing other industries. In a year, New Year's Day, New Year's Day, March 8, May 1 day,1day, Saturday and Sunday are the peak seasons for beauty salons to spend. Some surveys show that the sales ratio of holiday beauty salons is as high as 30%. Therefore, whether for manufacturers or beauty salons, how to do holiday promotion is very important. Screening customer groups At present, most domestic beauty salons are small and medium-sized. In today's increasingly similar promotion methods, how do these beauty salons stand out in the increasingly fierce competition? Discount, discount, special price, gift promotion, membership promotion, free trial and other promotional means are becoming more and more popular. How to make your promotional activities stand out in the holidays and make a blockbuster? Making a good promotion plan is the premise of successful promotion. In the early 1990s, the beauty industry was still a new industry, and beauty service was still a scarce service. In the state that service marketing is not activated, good sales can be achieved without promotion. With the rapid development of beauty industry today, there are 1.54 million beauty institutions in China. The prices and services of these institutions are mostly the same or similar, and the promotion methods are mostly the same. Then how to carry out differentiated promotion has become the key to the success or failure of beauty salons. The customer base of beauty salons is the most important resource. Generally speaking, the promotion activities of large beauty salons are aimed at members. According to the "28" rule, 20% regular consumers with spending power bring 80% sales to beauty salons. To make a holiday promotion plan for beauty salons, it is necessary to effectively classify the customer data of beauty salons themselves. Firstly, according to the characteristics of consumption habits, consumption ability, consumption focus, professional income, etc., key consumers are screened out, and then the corresponding promotion for this group of people is determined through a comprehensive analysis of their previous holiday consumption characteristics. Some high-end beauty salons hold tens of thousands of consumer files, so it is important to classify the complicated customer files and judge and analyze their past consumption behavior. Generally speaking, if beauty salons want to improve their popularity through promotion, it is important to standardize their customer files. If beauty salons want to improve their sales performance, they should carry out attractive promotional activities according to the peak sales seasons, such as store celebrations, New Year's Day, Spring Festival, Valentine's Day, May Day and National Day. One of the most crucial points is the customer's birthday. Many successful beauty salons will send a warm blessing to customers on their birthdays and give them a free care at the same time. This kind of promotion can often achieve unexpected results. According to the different festivals and the characteristics of 20 consumers, it will be better to formulate targeted promotion plans. You know, for the upper beauty salons, not all consumers are well promoted. Choose the right promotion method Recently, many plastic surgery institutions have implemented the promotion scheme of free artificial beauty as the image spokesperson, which has caused a great sensation in society. This promotion method of plastic surgery institutions not only attracted the attention of the media, but also achieved good economic benefits. During the promotion period, the turnover growth rate of these plastic surgery institutions reached more than 500.