Why is the effect of short message group sending not as good as expected?

First, the data is inaccurate. Many enterprises do not subdivide the information when sending mass marketing short messages, and all customers send the same marketing short messages. As you can imagine, the effect of SMS is not ideal. Second, the content is unattractive. The most important thing of marketing SMS is to attract customers in copywriting. The short messages sent by many enterprises are very long and have no new ideas. Customers have no desire to read, so naturally they can't achieve the expected results. Third, it was sent at the wrong time. We should consider the time of sending. Try to avoid busy working hours and choose to send short messages during breaks, which can maximize the effect of short messages. Fourth, the short message platform does not choose the wrong platform, and the interception rate and shielding rate of mass information are particularly high. Short message 10W, the actual reading volume is 5%, 5000 people. The effect is definitely not ideal. Therefore, it is very important to choose a qualified and powerful SMS platform service provider.