How to do SMS marketing in the era of big data marketing?

Tips to improve the effect of short messages in Babu marketing;

(1) Usually, a short message costs 70 characters, so you should arrange your copy within 70 characters reasonably.

(2) The content of the short message should be attractive enough.

(3) The groups to be sent should be targeted, otherwise you are targeting young people and sending data to the elderly, and the effect is very poor.

(4) If there are links in the SMS, try to use short links (1) to reduce the character length. 2. It looks cleaner) and add an extra space after the link to prevent the link from being mixed with the text behind it, which will lead to the wrong point of the link.

(5) Sign the SMS with the brand name of your own APP.

(6) Reduce some words with too many marketing elements in the content to avoid being blocked as spam messages.

(7) This is very important. Choose a reliable SMS company to cooperate.