In the era of WeChat, how does SMS marketing stand?

The basic "one-to-one" mode of SMS communication accurately conveys relevant information to users. This requires enterprises to subdivide the user groups, understand their living habits and needs, and edit the corresponding information before mass sending;

If a new user is more concerned about the news of product updates, but you send him the news of after-sales service, then he is not interested, and over time, he will default to advertising SMS harassment. Only by identifying the pain points of each user group can we stimulate their heartstrings and achieve the purpose of promotion.

Now is the age of information fatigue. If you want users to remember your news at a glance, you have to work hard. Short messages should be concise, easy to understand, with few technical terms and short length. After all, users don't spend too much time studying short messages.

Extended data

With the advent of the 5G era, the disadvantages of SMS marketing that have been criticized by people will probably be greatly improved. The original short message can only send text messages within 70 words, which can no longer meet the rich requirements of modern marketing content.

However, with the emergence of rich media short messages, the original text short messages have been upgraded to rich media short messages that can send text+pictures+videos. Customers don't need to pay for their own traffic, and the traditional SMS marketing has been upgraded to a certain extent. The arrival of the 5G era has brought greater possibilities for the richness and diversity of SMS content forms in the future. The content forms of SMS in the future are not only diversified, but also may become another carrier of future traffic in the context of big data era.