What do you think of BMW’s New Year greetings?

The animation push is aimed at iDrive 7 and iDrive 8 vehicle system users. After receiving the animation, the central control screen will automatically play when starting the vehicle, or you can click to play in the message center. If you do not watch it immediately, you can display it by calling the voice command "Hey BMW, Happy New Year".

It is understood that starting from December 24, 2021, BMW will prompt "Hey BMW, Merry Christmas" through the personal assistant in the iDrive system. At the same time, the push lasts for 7 days. Starting from December 31st, when starting the vehicle, a special banner will appear on the vehicle. Once clicked, the New Year animation will start. So far, BMW has delivered blessing animations to more than 2.6 million BMW vehicles in 48 countries or regions this year.

For the 2019 Mid-Autumn Festival, China became the first country in the BMW global market to launch BMW holiday eggs:

So far, we have launched Mid-Autumn Festival, Christmas and New Year’s Day eggs for BMW owners. , 4 festive Easter eggs for the Spring Festival and received positive feedback from users. Among them, the Mid-Autumn Festival and the Spring Festival are unique traditional festivals in China, so we will introduce Chinese elements such as the zodiac during the design process, and combine them with BMW elements to form an overall story.