Tourism website planning scheme

With people's pursuit of quality of life, tourism has become a part of our life. The following is the "Tourism Website Planning Scheme" compiled by me for your reference only. I hope you like it! For more details, please click to view.

Tourism website planning scheme 1 1. customer demand analysis:

The Internet is slowly changing life, not only the deduction of ideas, but also the imprint of the Internet in all aspects of life and work. Tourism is no exception. According to statistics, online travel sales have accounted for more than 20% of global e-commerce sales.

With the rise of holiday tourism, self-help tourism and various theme tourism, tourism websites are also full of spring-like atmosphere. A good website is of positive significance to the promotion of tourism resources and tourists' travel plans, so that tourists can come prepared and have fun.

It will be an unavoidable reality for the tourism industry to integrate and manage related tourism resources through websites.

Second, the website function and content:

1, website function:

Front desk implementation function

(1) new user registration

(2) Password modification function

(3) Search classification information

Background implementation function

(1) User Registration Information Management

(2) classified information management

1) Tourism products of tourism enterprises can be widely and comprehensively publicized through the Internet, so that as many tourism enterprises and tourists as possible can understand and be familiar with the products and product features of tourism enterprises and serve them.

2) Be able to find new partners and broaden marketing channels through the Internet.

3) Be able to communicate with customers directly through the website and collect customers' opinions.

4) It can provide direct selling space for enterprises' tourism products, and tourism enterprises can directly receive online travel orders in the process of promoting enterprise products through the Internet.

5) It can help tourism enterprises to provide convenient, fast and affordable information in specific business processes; Internet can fully reflect the advantages of the network and help enterprises form groups on the Internet, even if a single enterprise needs to operate independently.

2. Columnar structure

Third, the system function:

The company's developers have rich experience in developing large-scale websites, and have a rich foundation and accumulation in website construction. They have their own unique and complete solutions in tourism comprehensive information, tourism e-commerce booking and tourism B2B e-commerce platform construction.

The system mainly includes: news release system, travel route release and reservation system, travel intention inquiry system, online individual package system, electronic magazine subscription distribution system, e-mail marketing system, online market research system, statistical system, dynamic column update, professional travel forum system, background management and authority distribution.

The system adopts Browse/Server mode, that is, the client adopts browser mode.

The following briefly introduces the functions of each subsystem:

1, news release system

Multi-column: several news columns can be established as needed.

Automatically list related news: the program will automatically display related news for the convenience of viewers.

Keyword function: When publishing news, you can set keywords for each article to make the search more accurate and relevant news more relevant.

Search function: you can search the title and time, which makes it easier and faster for users to find information.

Automatic update function: After news is published/modified, you can update the home page or column home page to reflect the latest news changes.

Background management: news can be newly released, modified and deleted.

2. Travel route publishing and booking system

Background management functions:

Convenient management of tourist routes: Easily publish, modify and delete tourist routes. There are two forms: standard publishing and custom publishing. Custom publishing can directly upload your existing routing Word document to the website for publishing, and the interface design is exquisite and novel.

Manage orders conveniently: users can view, modify, delete and reply to orders conveniently.

User information management is convenient: visitors can manage through the membership system, and the membership information can be saved for future contact.

Convenient recommended tourist routes: you can set and cancel whether a tourist route is a recommended tourist route. The recommended tourist route has a good and complete query function: you can query tourist route information or user information by region, route, price, name, etc.

Front desk reservation function:

Browsing function: visitors can choose a tour route to browse and learn the detailed information of the tour route, such as days, prices, scenic spots, meal labels, accommodation, inclusive fees, exclusive fees, etc.

Booking function: If you are satisfied, you can book the tour route and fill in the order form. If users are not satisfied with all the routes, they can fill in their own travel intentions, and travel agencies can provide personalized services according to users' requirements.

Member registration function: this system can be used as a member system and accept user registration. The user database of this system, the database of line booking system and the database of online booking system are a unified database, which is more convenient for the website to manage users.

3. Tourists' travel intention inquiry system

Tourists can post their travel intentions on the website, and travel agencies will customize their services. Can be deleted in the background.

4. Online fitness grouping system

Includes publishing/maintaining group information, online group registration and background management program.

Publish the request for group fight: Travel agency members publish their own group fight routes and team plans, and invite other peers to join the group fight.

Request for package modification/deletion: Travel agency members can publish their own package routes for modification and deletion.

Modify the tour joining plan: after the dynamic withdrawal/change of tour joining, the travel agency will immediately update the tour joining status online.

Group demand (group query): If the user does not find a line that meets his own requirements in the group scheme, then he has his own customers. You can post your own group requirements for group inquiry.

5. Electronic magazine subscription Distribution System

The creation, modification, publication, deletion, inquiry, subscription and unsubscribe of electronic magazines.

Anti-spam function: users who subscribe to e-magazines can ensure that other users and publishers of e-magazines can't see your email address through simple settings, that is, they won't receive spam sent to you by some users through this system.

User-to-user messaging function: Users can send short messages and emails to other users and system administrators through this system.

6, e-mail marketing system

The advantages of e-mail marketing are:

Convenient, there is no need to make printed matter at all, and there is no need to hire manpower to deliver it.

Low cost, production cost and sending cost are much lower than traditional mail.

E-mail with high feedback rate is directional, and easy to use will also lead to higher feedback rate.

7. Online market research system

This system supports single-user online voting, and the voting results are displayed in histogram or pie chart.

You can modify the theme and options to which the voting content has been applied at any time.

The system has the function of preventing one person from casting more than one vote.

The voting engine application module supports applications with up to eight options.

Applicants can freely choose to generate a three-dimensional pie chart or bar chart to display the voting results.

Engine background management provides a friendly interface, and administrators can modify database contents without any programming.

Administrators can add or delete options for existing voting topics. Administrators can directly delete voting topics or add options to add new voting topics.

8. Statistical system

The advantages of the statistical system developed by our company are as follows:

You can count the detailed customer sources.

You can lock the customer's source area and traffic.

Statistical real IP, you can customize the statistical time. You can lock the source search citations and keywords used by target customers.

Provide statistical analysis function of data.

9. Dynamic column update

You can display different content column pages on the page according to different periods, and realize dynamic column update in the background. You can add and modify columns and add information for them. Support graphic display.

10, background management and permission assignment

The system supports multi-person maintenance, and can allocate different permissions according to different division of labor.

Support data security backup.

Unified database, easy to maintain the website.

1 1, professional tourism forum system

This system supports multi-person speech and can limit the authority.

Fourth, the system function:

1. Advanced

The system adopts three-tier structure and Web Service technology in design, which makes it advanced, forward-looking and extensible in platform selection and technology adoption, thus ensuring the good stability, expansibility and security of the completed website system.

Step 2 be practical

The system is simple, practical and user-friendly, and realizes unified identity and resource management, unified authentication, unified content management, personalized interface and content customization, on the premise of meeting business function requirements and adapting to the working characteristics of various business roles as much as possible.

3. Reliability

Because the user base of the system is complex, we consider ensuring the reliability and security of the information service website system on the construction platform. In the system design, there should be appropriate protection measures such as redundancy, and the platform and application software have good fault tolerance and disaster tolerance.

Step 4 make it public

There is a good openness in system architecture, technology adoption and platform selection. Especially in the selection of products, we adopt technical standards that meet the requirements of openness and follow the international organization for standardization. Our products not only have their own unique advantages, but also can be combined with many other excellent products to form an open, easy-to-expand, stable and unified software system.

5. Maintainability

The system design should be standardized, standardized, layered and realized by software components. Adopt the development mode of software components;

First, the system structure is layered, business and implementation are separated, and logic and data are separated;

The second is to take the unified service interface specification as the core and use open standards;

Thirdly, formalization of semantic description of components;

The fourth is to refine the standardization of packaging components.

6. Measurability

Considering that the online business construction of the government affairs system is a gradual and expanding process, the system adopts a building block structure, and the overall framework can be seamlessly connected with the original system, leaving room for the expansion and integration of the future system.

7. Lightweight

Choose an open application platform, and build a set of application components that are platform-independent, uniform in service interface specifications and connected with various databases.

Verb (abbreviation for verb) operating environment:

Server: Windows 2003 server.

Database: SQL Server 2000

Technical realization of intransitive verbs;

Programming language: server-side and client-side Javascript.

Page implementation: DIV+CSS

Application technology: AJAX, RSS, XML, etc.

Seven. website maintenance

(1) database maintenance

We will manage, back up and restore the database.

(2) Content maintenance

We will update and adjust the content of the website in time and release new products in time.

Eight, website testing

Before the website is published, we will conduct a thorough test to ensure normal browsing and use.

(1) server stability, security, etc.

(2) Program and database testing

(3) Web compatibility test-browser, resolution, etc.

(4) Other tests

Nine. Publication and promotion of the website

(1) Advertise

(2) Search engine registration

1) Register the real name of the network and refer to the bidding ranking.

2) Join the domestic large-scale website search engine.

(3) Friendship links

The friendship link system of the website can link with the vast cosmetic websites at home and abroad, so that we can know others and let others know about us. Exchanging friendly links can not only increase the number of visitors to the website, but also bring unlimited business opportunities. There are many ways to link. We exchange words with LOGO. The text is simple, and the LOGO picture is direct.

(4) Other promotional activities

1) publishes information on domestic electronic bulletin boards.

2) Publish website information to the vast number of netizens through e-mail.

X. Progress of website construction

The start and completion time of each planned task, the person in charge, etc.

Tourism website planning scheme 21. Website theme: xx Tourism Network

Second, the background introduction

The development of tourism must depend on certain tourism resources. Although tourism resources are all-inclusive, they are nothing more than natural resources and human resources. Among the numerous tourist attractions in China, some are characterized by outstanding natural resources, while others are characterized by outstanding human resources.

Humanistic resources in tourism resources refer to the unique historical culture and ethnic regional cultural resources of a country and a region. These resources reflect extremely rich cultural connotations, including rich ethnic customs, local characteristics and distant cultural relics. They contain unique and profound cultural connotations, reflect a nation's cultural level, way of thinking and aesthetic taste, and can satisfy tourists' psychology of pursuing novelty and joy. They often become the most attractive advantageous resources in tourism, forming the Diaoyutai Scenic Area in Jiang Ziya.

(A) the national policy on the development of rural tourism industry

At present, the country is vigorously promoting the development of tourism and striving to develop China into a tourism power. At present, the scale of China's tourism ranks seventh in the world, but there is still a big gap with the world's tourism powers. Developing tourism has become a basic industrial policy in China.

In order to meet the requirements of China's entry into WTO, China's tourism industry will change the dominant position of the government as soon as possible, change policy adjustment into market adjustment, and accelerate the pace of integration with the international tourism market.

(B) the development trend of international and domestic tourism

1.2 1 The development of world tourism in the century puts forward new requirements for the connotation of scenic spots. Many tourism experts agree that ecology, green, limit, man and nature, vacation, culture and sports will be the themes of future tourism.

2. The development of tourist attractions in China will change from government-led to market-led.

3. The tourism market is more and more subdivided.

(C) Analysis of the current situation of resource development in xx scenic spot

With the help of the natural resources and cultural advantages of "land of plenty", rural tourism in xx has increasingly become an important pole of tourism in xx. In the process of innovation and transformation of the new orientation of "three districts and three cities", rural tourism and cities are integrated into one, which really constitutes an extension of "exquisite xx" and is placed in the strategic section of "strong tourism city" and begins to speed up the sprint.

(1) Rural Tourism along the Yangtze River "Jianghai Culture and Rural Sightseeing"

(2) "Green Holiday, Cultural Leisure" rural tourism around Taihu Lake

(3) Rural tourism of "gourmet experience and ecological leisure" in Ludang Lake.

Third, the market analysis before the website construction

1. At present, there are not a few websites that introduce xx rural tourism, and they are all dedicated to introducing local scenery and characteristics.

2. The development of tourism resources around 2.xx is not perfect, and the publicity is not enough. Many tourists know little about rural tourism in xx.

3.xx tourism is concentrated in the old city of xx, and the tourism potential of xx has not been developed to the greatest extent.

Fourth, target customers.

Young male and female students and middle-aged people in xx and surrounding cities.

Verb (abbreviation of verb) The purpose and functional orientation of website construction

1, xx Rural Tourism Network aims to introduce xx rural tourist attractions, contact with various scenic spots, and provide ticket booking and scenic spot guide services.

2. Provide tourism consulting services for the vast number of donkey friends, and effectively promote the development of xx tourism. Promote the development of rural economy in xx.

3.xx Rural Tourism Network mainly provides tourism services and also orders tickets.

4, xx rural tourism network is mainly aimed at urban population, mainly urban white-collar workers.

Technical Solution of Intransitive Verb Website

1. Due to the funding problem of the website, the website uses the rented virtual host.

2. The website mainly uses dreamweaver technology to make web pages.

3. Use simple acess database and asp language for dynamic link.

4. Use photoshop and fireworks software to process pictures.

5. Update in time in combination with the rented virtual host.

Seven, web design

1. The whole webpage embodies the concept of green, health and environmental protection, and advocates healthy travel.

2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.

3. Make a webpage revision plan, such as a large-scale revision within six months to one year.

Eight. Website publishing and promotion

1. Public relations and advertising activities after website testing.

2, the use of search engine tools to promote, do a good job in the links of major travel websites.

Tourism Website Planning Scheme 3 I. Website Construction Purpose and Function Orientation

1. 1 website goals and expectations

1) Help the company to establish effective corporate image publicity, corporate style display and product promotion, and create a new image of "xx Tourism Company".

2) Make full use of the fast and cross-regional advantages of the network to transmit information and report the scenic spot information of the company in time.

3) Provide an online open platform for enterprises and customers, and enhance the information exchange of scenic spots inside and outside the system.

1.2 website function positioning

The company's website mainly displays tourist attractions around China, so that customers can know about the company and the major scenic spots in China, and feedback information through the website.

Second, the website content planning

2. 1 Website homepage planning

In order to make the homepage beautiful, vivid and attractive, an animated page starting with an image is added to the homepage.

The first thing you see on the page is beautiful scenery pictures.

Adding transparent FLASH animation on it will make the webpage dynamic and beautiful, and with reasonable light orange background music, it is a good website in terms of vision, hearing and feeling.

Inserting scrolling subtitles in the upper right corner of the website will let the browser know the latest developments of this website for the first time.

In the lower right corner of the page is the name of this website. You can click on it to enter the home page.

2.2 Website column planning and its function introduction

2.2. 1 Company Profile

Describe the development course, scale and service tenet of the company with illustrated pages.

Basic company information: including company trademark, name, industry nature and other information.

2.2.2 Display of scenic spots

The display of scenic spots is the main column of the website. Through Falsh animation, the scenic spots and their characteristics in China are shown in detail.

2.2.3 tourist routes

The browser can search the combination of keywords in the station here. Fill in the search box or select the relevant information you need to find, and you can quickly find the required tourist routes. It not only greatly saves visitors' time, but also strengthens the functions of the website and improves its image.

2.2.4 Member Center

Customers can register as members of our website and enjoy a series of preferential activities. It is also a customer feedback form. Customers can leave messages and give feedback on the website.

contact us

All our contact information, address and business. (with simple map)

2.2.6 view the statistician page.

It can accurately count the enterprise's website views, and users can query visitors' information by themselves, including: visit quantity, visitor IP, daily statistics, monthly statistics, visit percentage, etc.

Third, website maintenance.

1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.

2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.

3. Update and adjustment of content.

4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.

Fourth, website publishing and promotion.

4. 1 email promotion

E-mail is one of the most effective ways of network permission marketing.

There are two kinds: advertising mail and electronic magazines.

The former gets the first attention by widely publishing email information; The latter obtains regular and targeted publicity through user rights, which has a multiplier effect.

4.2 Search engine promotion

1) Cooperate with search engine manufacturers and log on to the promotion website.

2) Cooperate with the search engine manufacturers of bidding ranking to make the central website among the best in the similar industry search of hundreds of portal websites.

4.3 Goose passes by and leaves a sound.

A large number of visits to similar websites or popular network platforms, publishing news and forum information.

The content mainly includes: introducing this website or publishing some fine content of this website to attract fans to visit.

4.4 Do the theme strategy

The website must pay attention to the reality, take the three special topics of "making use of unexpected events, grasping major events and holding activities" as the extra or supplement of the website, pursue timeliness, comprehensiveness and authority, strive for sensational media strategies, and create news effects by using online media; Initiate a media discussion and focus on a certain topic and type, so that you can become a model for discussion.

Cost analysis of verb (verb's abbreviation)

leave out

Tourism website planning scheme 4 business model

1. Information amount

No matter what kind of travel website, its information content generally involves the following aspects:

Scenic spots, restaurants, tourist routes and other information.

Tourism common sense, tourism precautions, tourism news, currency exchange, tourism destination weather, environment, humanities and other information, as well as tourism impressions.

Information on tourism-related products and services, as well as various offers and discounts.

Search and book airline, hotel and car rental services.

2. Service function

In terms of service functions, the service functions of different travel websites include:

Collection, dissemination and exchange of tourism information.

Retrieval and navigation of tourism information.

Online sales of tourism products and services, including ticketing, hotels, restaurants, cars, tour groups, etc.

Personalized customization service has become an essential function of travel websites, especially online booking service websites.

Xx and other websites have this function. At present, the specific practices of various websites in this regard are similar. Usually, visitors define an account (user name and password), then log in, and then the website will provide some functional options similar to the following:

Basic customer information: such as name, telephone number, e-mail address, passport/visa information, etc.

Credit card information: such as card number, expiration date, card type, etc.

Tourism demand: for example, when do users want to start traveling most; Which airline and flight do you want to take, and the number of frequent flights; What kind of car do you like to rent best? Which hotel do you want to stay in most?

This information reflects the selection criteria of tourist routes. After the server stores this information, it will help customers find relevant service information according to this information, which can be modified and deleted at any time.

Modify account password: a reminder when you forget your password.

To sum up, the functions of the customized service mainly include:

It can avoid filling in the same information repeatedly in the booking process and improve the booking efficiency.

Accumulate customers' consumption (such as flight distance) as the basis for promotion and reward.

Push the tourism information more pertinently, especially when the customer does not find a satisfactory solution, he can entrust the server to monitor and track it, and remind the customer by email in time if there is information that meets the standard.

According to the selected destination, provide local weather, cultural environment, tourism characteristics and currency exchange information.

3. Profit link

Different types of travel websites have different money-making links, which can be summarized as follows:

The website has a large amount of information and high quality, and can get a high visit rate, thus attracting online advertisements. This is the basic idea for general information websites to realize revenue.

Provide online trading function to gain benefits from it. At present, the products and services sold online mainly include air tickets, hotel reservations, group tours and tourism projects.

Provide online exhibition services for tourism service units and charge service fees.

Like many community websites, many travel websites have revenue sponsors and partners.

4. Website promotion

Judging from the characteristics of tourism websites, the promotion of tourism websites can be in the following ways:

Register websites in integrated navigation stations and search engines.

Set icon advertising links on related websites. In view of the wide distribution of tourism consumers, the tourism advertisements of a tourism website can actually be scattered in various fields. For example, the advertisement of hot spring website can be placed on the website of beauty salon, and the advertisement of business travel reservation service can be placed on talent network.

The key is to choose according to the characteristics of the audience. Crossing each other is the basic idea and the characteristics of tourism website advertisements. Links between tourism websites that can complement each other in service functions are also a good way to promote websites.

Exclusive cooperation with navigation stations or search engines with high access rate, and integration of scheduled services into navigation stations or search engines.

Attract and maintain audiences through e-mail publications and online customization services.

A question worth thinking about.

Looking at the business model of tourism industry websites, we should pay attention to the following points:

Quality and quantity of information

When users browse heavyweight websites such as xx, they can get the impression that tourism resources and related information are not only huge, accurate, timely, but also clear.

2. Personalized customized service

For tourists, there are many factors to consider in a trip, not only the tourism characteristics, customs and safety of the destination, but also the transportation, currency, time and budget. Customized service faces the different needs of each consumer, so it should be able to provide more comprehensive reference information and combination dynamically and relatively accurately according to different needs.

The designer of the website should comprehensively collect, refine and integrate the demand characteristics of different consumers, subdivide this information in advance, and store it in the database for retrieval by the audience. Because there are many aspects involved, the data relationship is very complicated when building the database, and the task of system analysis and planning in the early stage is very heavy.

From the website we visited, we can see that many details have been carefully considered, and even unexpected ones have been thought of for you, from which users can learn a lot of skills and knowledge.

3. Brand competition stage

Such as the quality of customer service, the handling of marketing links, advertising and image building. , that is, to establish the credibility and reputation of the service. From the case study of websites, we can find that many transactions are generated by repeat customers, which shows that the credibility and reputation of these websites are high, and the power of brands plays a decisive role. If you can't make it big on the Internet, it will be difficult to grab more market share.

4. The number of visits is the foundation and key.

This seems to be true for any website, but especially for travel websites. Any transaction must be based on a certain number of consumer groups, that is, only a certain proportion of visitors in the consumer groups will become trading customers.

Therefore, the larger the base of consumer groups, the greater the transaction volume should be. This is why travel booking websites should pursue visits, spend huge sums of money to buy out the travel services of big portals, form close cooperation strategic partners, use brands to cooperate with related websites, expand the market, and effectively link with related websites.

5. The key of travel booking service is discount.

The huge potential of the tourism market has also attracted a large number of companies to enter this market for gold. In the fierce competition, in addition to service quality, tourism characteristics and other factors, price is the most important factor. Therefore, there are various ways to discount air tickets, and hotels float prices according to the degree of prosperity, all of which are products of competition, and their purpose is nothing more than attracting consumers.

With the online real-time booking system, the dissemination of preferential information is accelerated and the audience coverage is increased. In this way, capturing this information in real time and making it the main factor to attract the audience has become the basic reason for selling the tourism market online.

Not only that, the website's ability to collect information and high real-time interaction also make the website more attractive.