Telephone auto insurance renewal speech

The vehicle insurance market has long been a red sea, and major insurance companies, 4S stores and other auto repair shops are fighting for their heads. In order to attract customers, they do everything in the dark. The following is the telephone insurance renewal speech I compiled for you, hoping to be useful to you.

for 4S stores, although the renewal business does not account for the bulk, it is of great strategic significance. It is manifested in three aspects:

★ Renewal is a relatively stable business, and the more the volume, the more rebates the insurance company will give;

★ It can maintain the relationship with old customers and increase the number of times that old customers come to the store for maintenance again;

★ It can increase the probability of replacement and referral of old customers and directly increase the sales of new cars;

Therefore, renewing the warranty can be said to be a good thing for 4S stores.

However, the competition faced by the renewal business of 4S stores is also very fierce, mainly from three aspects:

★ Professional insurance commissioners of insurance companies;

★ The impact of convenient telephone and network renewal;

★ looting by other 4S shops and auto repair shops;

so, how to improve the probability of successful renewal and how to increase the renewal quantity of stores? There are these ways to try.

1. pave the way from the delivery of the new car

When the new car is delivered, the renewal Commissioner can join the photo with the owner, deliver the business card and introduce himself. If the renewal Commissioner is too busy, at least make sure that the sales consultant will hand over the renewal Commissioner's business card to the owner during the delivery of the car and the business card. The purpose of handing over the business card is to contact the owner and have a statement when returning.

The renewal specialist must call the customer within three days. Why? If you don't call after three days, the renewal Commissioner won't remember to call this customer, and the customer has no impression of the renewal Commissioner, so it's all for nothing. What does that say?

"Hello, Mr. XXX, my name is XX, the renewal specialist of XXX store. Last time you mentioned a new car, I specially called you to congratulate you today because I was too busy/absent from rest. If you have any questions about vehicle insurance, you can contact me. Goodbye."

needless to say, it will take about a minute. You can also organize your own conversation, just highlight two points: congratulate the customer and introduce yourself, so as to leave an impression on the customer, so as not to make the customer think it is too abrupt when contacting the renewal business in the future. This trick can be used tomorrow. If the renewal personnel don't have a business card, they should print it quickly ... < P > 2. Find the pain point of the owner < P > There are two issues that the owner needs to consider when renewing the insurance: one is the price, and the other is the time.

★ Which one is cheaper, I will go to which one to renew my insurance;

★ If the price is the same, I will choose the one that can come in my time;

★ If the price is cheap and can meet my time, it is of course the first choice;

in that case, let's break them one by one.