Why can't SMS marketing work?

No tests were conducted. This is a problem that many overseas enterprises have not noticed. After editing the international short message, overseas enterprises send it directly to overseas users. It has not been tested, and it is not known whether overseas users can successfully receive the short message, let alone whether overseas users can safely open the link in the international short message after receiving it. In this case, overseas enterprises can't know whether the overseas users have entered the activity details and whether there is a transaction after receiving the SMS. Therefore, before sending short messages in groups, overseas enterprises must conduct tests first, and then formally send them after the tests are completed.

There is no link to the portal. Most overseas enterprises only push the activity content when sending short messages in groups. It is enough to bring overseas users to this point and know the details of the event, but they should not bring links to the page when they enter the event. In this way, even if overseas users know about the activity, but overseas users want to know the details or want to make a purchase, these steps can not be realized, just because there is no link, that is, there is no link to the details of the activity in the short message, and an entrance should be left for overseas users, so that the transaction rate will rise.

The content of international short messages is duplicated. In order to save trouble, many overseas companies use other companies' short messages to promote their own content. In fact, this practice is very undesirable. After receiving the short messages, overseas users find that many of them have the same content, and they are not interested in further understanding or even have the idea of opening them. Therefore, when overseas companies write short messages, they must keep the original content and ensure that the short messages are lively and interesting, so that the promotion effect will be better.

The frequency of sending international short messages is too high. In order to make the promotion of mass short messages effective in a shorter time, overseas enterprises send mass short messages with high frequency and wide range. In fact, this practice will not only impress overseas users, but even lead overseas users to blacken them, because high-frequency short messages have disturbed the lives of overseas users. Therefore, overseas enterprises must set an appropriate sending frequency when sending short messages in groups, such as once a week or once every two weeks. Such a frequency will not arouse the resentment of overseas users, but also make the products and activities of overseas enterprises get better promotion effect.