Double 1 1 sales activity planning scheme

In order to ensure that activities are carried out in an orderly way, it is often necessary to make an activity plan in advance according to specific conditions, which has the characteristics of clear content and clear steps. Do you know what kind of activity plan can really help us? The following is the double 1 1 sales activity planning scheme (7 general articles) that I have compiled for you. Welcome to read the collection.

Double 1 1 sales activity planning scheme 1 1. Name of the planning book

Taobao store double eleven marketing plan book.

Second, the background of the incident

With the development of Internet, online shopping has become a very common thing. Taobao is now the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people see business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, if there is no promotion, even large brand stores will find it difficult to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. The upcoming Double Eleven undoubtedly kicked off an e-commerce war. Under such circumstances, Taobao shopkeepers should start to be nervous and make careful arrangements.

Third, the purpose and significance of the activity

During the Double Eleven e-commerce promotion, we used various marketing methods to attract consumers' attention, increase online store traffic and increase in-store sales, which finally improved our sales performance and impression in consumers' minds during the Double Eleven period.

Four. Activity content

1. Store decoration and overall feeling:

The home page and baby content page of our store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of double eleven promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) Before the festival: Render the atmosphere of the Double Eleven, attract consumers' expectations for the Double Eleven promotion in advance, and even offer preferential promotions to some treasures in advance, so that customers can pay attention to our store;

(2) Double Eleven: Shops should reflect the scene of doing their best to promote sales, and launch various promotion methods for goods, no matter whether they are busy or not, they should serve every customer well;

(3) After the holiday: It shows that "the Double Eleven has passed, and the afterheat of promotion has not faded", so that buyers who are late or concerned about our store can still enjoy the promotion benefits brought by the Double Eleven, but there is bound to be great convergence compared with that day, which highlights the purpose of our store that buyers are God.

2. Promotion method:

(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.

(2) Buy one and get one free: choose one baby at will and give another baby, with the highest price as the final transaction amount. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.

(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.

(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.

(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is most popular with consumers.

3. Customer service:

During the Double Eleven period, consumers' traffic will generally be much more than usual. At this time, the customer service is required to grasp the sentence and reply speed, and it is best to add the cheerful information of the Double Eleven in the language, which is also a promotion to the buyer's desire to buy.

4. After-sales service:

Customers who have problems buying baby in the store should return it. They should deal with this matter quickly, politely and amicably. Don't leave the problem to the customer. Appropriate mediation of goods problems, whether it is return or negotiation. Don't let customers look for Taobao to protect their rights.

Double 1 1 sales activity planning scheme 2 theme:

Wholesale also dare to half price? This is only 1 day, the best discount in history-1%discount+half price+gift.

Purpose:

Give back to the old members at a loss and thank the friends who have supported us for many years (this activity is very strong, only for members who have been notified by us to participate)

Activity time:

20XX 1 1 month 1 1 day 0: 00-24: 00.

Ali:

In order to give back to new and old members, Ali Distribution specially participated in the online shopping carnival of Shuang 1 1, which was synchronized with the activities of Tmall Shuang 1 1! The boss gave back to Ali members with tears, which was cheap and good, and definitely earned! It is suggested that physical stores properly stock up and boldly meet the brilliant harvest season!

There are many benefits for the event:

1. All members: all products are greatly reduced in price (1 discount+half price+the lowest in history), and some products are limited to two batches! Please put it in the shopping cart as soon as possible and buy it as soon as possible!

2. All members: give 1 gift when the order is over 5,000 yuan, give 2 gifts when the order is over 1W, and give 4 gifts when the order is over 2 weeks. The list of gifts will be announced three days before the event.

3. Large wholesale members: cash coupons for orders over 5W in 500 yuan and 2W in 200 yuan, with cash coupons over 1W 100 yuan, can be recharged to the pre-deposit center immediately and can be used after the date of 65438+February 1 1 (cash coupons are capped in 500 yuan).

4. Large-scale wholesale member: parcel logistics over 2W (it is impossible to specify a logistics line, so customers should pay first after arrival, and then contact customer service to refund the freight to the pre-deposit account).

5. Dealer members: First-class dealers who place more than 30 orders during the activity can apply to customer service for upgrading senior distribution and enjoy permanent senior distribution rights. Note: The online dealer activity time is extended to11-113.

6. Distributor members: Senior distributors who place more than 40 orders during the event will receive the warm gift package of Ali Distribution Carnival Shopping Festival, and the gift list will be announced three days before the event. Note: The online dealer activity time is extended to11-113.

7. There is no threshold for 9 yuan to deliver all products during the event. For the products shipped from 9 yuan in the order, the first weight can be exempted. Just contact customer service to modify the freight.

Commitment:

First, the active products are all genuine, and if they are fake, they will lose ten.

Second, the product is the latest arrival, and the shelf life will be more than 2 years. If there is a special date, the product will be specified!

Third, this activity order enjoys the corresponding after-sales terms to ensure that your every purchase is guaranteed!

Fourth, regardless of the size of the activity order, we will issue it in the order of payment and ensure that it will be issued within 12 working days after the activity! Please don't attend the event for urgent orders!

Special reminder: please stock up the special goods in moderation during the activity. Don't grab a shot maliciously or hoard goods excessively, so as to avoid problems such as poor cash flow. The double 1 1 live goods have no quality problems and cannot be returned. Please understand.

After-sales service tracking:

1. Customers whose order amount exceeds 5K will notify the delivery order number by SMS after delivery. Please pay attention to the receipt and place an order within 48 hours after receipt. If you have any questions, please contact us in time to facilitate after-sales.

Second, if there is a shortage after receiving the goods, the customer service will follow up in time and contact for replacement or refund, which will definitely reassure you.

Three. Procedures for collecting discounts from dealers in Articles 5 and 6:

1. The first-class dealer directly provides the customer service with the name of the member and the actual order quantity during the activity, and the customer service will review and upgrade the membership level within 3 working days;

2. Senior distribution members who are eligible to receive gift packages can place orders directly, and 8 yuan will pay the freight. It is recommended to send it together with the receipt.

Double 1 1 sales activity planning scheme 3 I. Activity theme

Singles' Day is not lonely. You still have me without him.

Second, the activity schedule division

In the early stage (165438+1October1-kloc-0/65438+1October 10), publicity recruitment and material preparation;

Mid-term (165438+1October 1 1) activities are in progress; (Take one group to control activities, and the other group to visit the streets to attract popularity, so as to maximize popularity. )

In the later period (165438+1October 1 1), the activity was reviewed and spread twice.

Third, the specific details of the activity.

Participants: female (girlfriend must be brought)

Specific content of the activity: Participants (in groups of 6) choose clothes in any shop in the Women's City, form a match and dress up their girlfriends. Then the judges (9 people are randomly selected from the onlookers), and the best matcher will choose 2 matching clothes from his own choice. Other participants give small gifts. The activity cannot be repeated.

Activity participation mode: on-site selection

Other benefits:

1. Participants who spend all their money in 30 yuan in the Women's City will be given 1 movie tickets (optional popular movies).

2. All the participants in the activity spent all the money in 60 yuan in the Women's City, plus two tickets (optional popular movies) for Song movies of 10 yuan.

Double 1 1 sales activity planning scheme 4 I. Promotion theme

Live broadcast of CEIBS English Double Eleven Carnival

Second, the purpose of promotion

Bring forth the old and bring forth the new, and strengthen the popularity.

Third, the promotion time.

20xx 165438+ 10/month1/day.

Fourth, the promotion target.

New and old students of CEIBS English

Verb (abbreviation for verb) specific program

1, alternating between old and new: old students will be given 20 class hours (doubled), and new students will be given a discount;

2. For those who are not old and bring new ones, the registration fee will be reduced by 1 1,000 yuan;

3.165438+1October 1 1 All freshmen who register on the same day will be given a one-month course featuring Chinese and European English.

Note: Special courses are 45 minutes each time, and foreign teachers can teach in Chinese. The number of people is limited to 20, four times a week and four times a month, each time the theme is uncertain.

Double 1 1 sales activity planning scheme 5 I. Activity background:

"Double 1 1" shopping carnival has become one of the most influential consumer festivals in China and even the world. And every business and every consumer is the real protagonist of this stage. 20xx, we will invite more brands and powerful businesses to participate and direct a carnival of quality shopping in your unique way!

20xx "double 1 1", vigorously develop local e-commerce, develop new growth points, and promote the development of characteristic and advantageous industries in our city. Provide more employment opportunities and start a business at the same time.

20xx "Wanzhong Mall" and the new fashion of Xiao Jiu WiFi.

Second, the purpose of the activity:

On June 5438+065438+ 10/1,the "Double Eleven Zhangye Local Shopping Carnival" will be held. The carnival will attract people's attention with activities such as "super discount", "real special price" and "free delivery", deeply root the concept of e-commerce and promote the rapid development of e-commerce in Zhangye.

Three. Activist:

Organizer:

Organizer:

Co-organizer:

Fourth, the activity time:

20xx165438+1October1/opening.

Verb (short for verb) Location:

Zhangye central square

Participating units of intransitive verbs:

xxxx

Seven. Activities:

Publicity press conference

Free e-commerce entrepreneurship training class; Follow-up service

Eight. Activity flow:

1, preparation process

Exhibition platform: Zhangye Wanzhong Mall, Xiao Jiu Smart City WIFI, micro-website.

Industrial and commercial registration time:1October 27th 20xx18: 30: 00-1October 30th 20xx110: 00, industrial and commercial audit time:/kloc-0.

Activity start time: 20xx165438+1October100: 00-20xx123: 59: 59.

2. "Double 1 1" startup process

20xx165438+1October 1 1 09:30, the host made an opening speech.

20xx165438+1October109: 40 speeches by bureau leaders and activists 20xx165438+1October1.

Nine. Activities:

1, I'll send it when you come. Wanzhong Mall 102 Dare not think.

2. Preparation of exhibitors

After the registration, selection and evaluation, a business meeting will be held at any time.

Business meeting content: business preparation, discount finalization, mortgage broker negotiation. Business meeting time: to be determined

3. Division of business booths

Divide the exhibition area according to the product classification of the merchants.

4. Staff preparation

5, hardware preparation

Activity venue, LED large screen, LED mobile phone screen audio equipment, salute, red envelope printing of launching ceremony props, gold coupon arch printing, arch banner X-shaped display frame, and merchant booth.

X. Safety preparation:

Double 1 1 sales activity planning scheme 6 I. Activity background

165438+1October 1 1 is a popular "Singles' Day" among the younger generation, which is called the festival for single young people. Nowadays, "Singles Day" is not only one of the representative products of campus fun culture, but also a cultural form scattered in society. Freshmen of 20xx have just entered the school, so more exchanges and interactions are needed between freshmen, between freshmen and old classmates, and between colleges. This special festival can create opportunities for this, enrich campus culture, carry forward innovation consciousness, enhance friendship and let students make friends more sincerely.

Second, the theme of the event

Single and not lonely, let's party together.

III. Purpose of the activity

1. I hope that through this activity, the values, friends and love views of contemporary college students can be corrected, so that students can develop more actively on campus and realize the two-way development of their own knowledge and social experience, thus improving their self-cultivation, increasing their added value and providing good support for future development.

2. In the university campus, there is little communication between students from different colleges and majors. This activity is conducive to increasing exchanges between students, thus expanding the compactness of the campus, helping to unite within the school and developing exchanges between different departments.

3. Through this activity of making friends, we can expand students' social circle and make friends, thus enriching students' campus life and providing them with entertainment opportunities in their daily study and life. At the same time, it is also beneficial to enliven the campus atmosphere, increase the campus vitality, and make the study and life atmosphere of our school more active and relaxed.

Four. organizer

Xx Council Activities Department

Xx psychological association

Verb (abbreviation of verb) I-word duration

On-site publicity: 20xx165438+1October 4th to 5th.

Selection of male and female guests:120xx 165438+7: 00 on the evening of October 5th.

Party: 20xx1October110 at 7: 00 pm.

Location of intransitive verbs

On-site publicity: South Square

Choice of male and female guests: Office of xx Social Service Association

Party: xx lecture hall

VII. Object of activities

Xx all students at school

Eight. Activities require

1, observe the activity discipline, attend on time, and don't be late or leave early.

2. All officials related to the activity must be present before the activity begins;

3. The application of the venue and the handling of the table should be timely;

4. Put an end to impolite and vulgar language;

5. Always pay attention to safety. Everything is about safety.

Nine, publicity methods

1, post 1 poster

Posted on the downstairs of the dormitory, it mainly introduces the theme, time, place, form and content of the publicity activities.

2. Run the class

(1) Time, place and content of publicity activities and on-site publicity.

② Promote the registration of male and female guests, students who are interested in participating in this activity and a group of "tacit partners" in each class.

3. Registration method

Fill in the registration form at the monitor (the monitor or the person in charge of each class will remind the students to prepare the registration form before 7: 30am on June 5th, 165438, and the person in charge of relevant activities will collect it at that time).

X. Preparation before the activity

1. The application for holding the event and the application for the event venue must be completed before 1 1.

2. Activity promotion: the activity department of the hospital is responsible.

3. Source of funds, find interested sponsors, provide greater sponsorship for this event as much as possible and reach a perfect agreement with sponsors.

4, personnel and materials preparation:

① Determination of male and female guests, performers and hosts;

2 interactive game props preparation, VCR recording.

(3) the production of posters and promotional materials.

XI。 Activity flow

1. Event launch and registration:

Initiate the mobilization of this activity, post posters on the publicity column, and the relevant person in charge will inform the students who publicized this activity to complete the registration of classes from 1 1.3 to 1.5.

2. Preparation before the event:

① Complete the selection of male and female guests.

② After recording the opening VCR, the male guests introduced the VCR, and the "tacit partners" of each class promoted the VCR and the "Message from Senior Students" VCR.

③ Prepare interactive games and their required props.

(4) Conduct a two-day on-site publicity on the stage of South Square.

3. Choice of male and female guests:

① Selection time:17: 00 pm on October 5th 165438+7: 00 pm.

② Selection place: xx office of social trade union.

(3) Judges: Members above ministers form a jury.

④ Selection process:

Candidates are divided into two groups according to male and female students, and interviewed separately. They are required to introduce themselves for about two minutes, introduce their personality, hobbies and hobbies, and show their talents. Finally, 12 female guests and 6 male guests were selected.

⑤ Precautions: Choose players with personality, strong stage performance and strong expressive force.

4. Network gathering:

① Time: 165438+ 10/0+09: 00-21:00.

② Location: xx lecture hall

③ Party process:

1) Admission: boys and girls are admitted separately, and girls sit in a row according to boys. After sitting down, the host explained that in the whole activity, the boys and girls next to each other should communicate with each other and test this item in the final random questioning session.

2) If You Are the One:

A. Play funny VCRs for male and female guests.

B. Female guests take the stage

C. The host takes the stage

D. Male guests take the stage from 1 to 6.

A) After playing, make a brief self-introduction first.

B) Choose your "first sight girl" among the female guests in 12.

C) Female guests are free to ask questions to male guests.

D) VCR that shows male guests introducing themselves and interviewing friends.

E) Female guests and male guests have sharp questions and answers.

F) The female guest makes the final choice, but the male guest fails and she leaves alone; If the male guest succeeds, leave with the selected female guest.

E. short play performance in the form of advertisement.

F. "tacit understanding contest" interactive game:

A) broadcast the "tacit partners" of each class to promote the VCR.

B) "Tie your feet and grab the wheat": 13 The pair of "tacit partners" are divided into three groups, and each group performs three rounds, each of which plays the melody of a song. After the host gives the order to "start", each group of "tacit partners" must rush to Lima in the form of "two people and three feet", answer the title of the song and sing a song (not less than three sentences).

C) "Blindfold feeding": The six pairs of "tacit partners" who won the final round stood in the posture of "boys are in front of girls and girls are behind", and the girls blindfolded and fed the cakes to the boys with both hands, and the group that fed the cakes fastest won.

G. Performing guest singing

H. The host walked off the stage and randomly asked the audience how they felt about the whole activity, the results of communication with their neighbors, and their expectations for university life.

1. Play the "Message from Senior Senior" VCR.

5. End of activity

After the on-site session, the organizer will summarize the activities and announce the successful conclusion of the activities. The staff cleaned the meeting place.

Twelve. budget

1. Publicity materials, invitations and program production expenses: 300 yuan.

2. Event site layout expenses: 400 yuan (except stage, sound and lighting).

3. Mineral water, glow sticks, official seals and makeup expenses: 400 yuan.

4. Banner fee: 100 yuan.

5.curtains: 800 yuan

Total: 2,000 yuan

Thirteen. Matters needing attention in activities

1. When the tasks of the working group conflict, ensure the smooth completion of the work of the program group.

2. Each working group will start working immediately after its establishment, and will be dissolved automatically one day after the competition.

3. If the tasks of the staff of each working group conflict, the human resources of each working group will be readjusted.

4. The responsibility for specific matters lies with people.

5. Pay attention to the image of the association and its own image at work.

6. Work attitude must be correct and positive.

7. Pay attention to personal safety.

8. Matters not covered will be notified separately.

Double 1 1 sales activity planning scheme 7 I. Activity background

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota. Around 20xx 165438+ 10/1,the biggest commercial activity on the Internet in China took place: on Taobao, many merchants launched a 50% discount, and 201000000 people snapped it up collectively. 150. The single-day turnover is 936 million!

Second, the activity time

165438+ 10 month 1 1 or so.

Third, the venue.

Chen Rui physical examination center Taobao shop.

Fourth, the theme of the event

"Double Eleven" easily grabs 50% off, and health is not discounted.

Verb (abbreviation of verb) activity content

A. product promotion.

1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).

2, single over 600 Li minus 30 or send a special physical examination.

3, a single full 800 Li minus 40 or send a special physical examination.

4, a single full 1000 set over 50 or send a special physical examination.

5. The whole package comes with a calcium supplement and bone strengthening meal for middle-aged and elderly people from 25 yuan's South Coast 50 yuan eel. Word-of-mouth praise is 5 stars+praise refund amount, depending on the package amount, such as within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699 and 25 yuan, 700-799 and 30 yuan, 800.

Popularization of intransitive verbs

A. internal promotion.

On the homepage of the online shop, the movable package is marked prominently, and the whole package is added with the South Coast eel calcium calcium middle-aged and old-aged calcium-supplementing and bone-strengthening powder from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.

B. external promotion.

All promotion personnel and tasks of Xx Network Operation Department shall be promoted in the surrounding websites, and the promotion time shall be before and after the Double Eleven.