How to promote education and training?

The degree of competition in the education industry on the Internet is still relatively high. With the popularization of Internet+education, the degree of competition will be higher and higher, and the cost of search bidding will be higher. If you want to promote educational websites or projects on the Internet, you need to choose the right promotion method. It is recommended to consider the following methods:

Promotion Skills of Education and Training Platform 1: Social Platform Promotion

Educational programs have specific groups, such as high school students, college students and white-collar workers. And the attributes of groups are more accurate, so that groups can be classified. After the group classification is correct, the preferences of such groups, such as social platforms, can be clearly found.

At this time, you can set up KOL on the social platform that users often go to, set up your own people, conduct website drainage, or directly drain. This cycle will be longer, because it involves the establishment of people's settings, but once you insist on setting, it is a sustainable promotion method, which can be compared with Xiaohongshu's planting grass.

Promotion Skill 2 of Education and Training Platform: Promote SEO/SEM through search engines.

SEO and SEM are platitudes. SEO is a free keyword ranking promotion. Although both methods need professional people to do it, they also need to invest some manpower and material resources to do it well. Although SEO has introduced several new concepts, it is still an SEO technology.

For the education industry, the competitiveness is relatively large. It is best not to make big talk in the industry when doing seo, but to make accurate long tail words? Coverage is a very good solution.

Different people have different views on the marketing methods of SEM. If you have no experience in account operation and have not worked in this industry for more than three years, the cost will be great, the account optimization will be rough and the psychological pressure will be great. The input-output ratio is not high.

Promotion Skills 3 of Education and Training Platform: Promotion from Media/Short Video

Self-media and short videos are very popular promotion methods at present, and the education industry is also suitable for this promotion method, because the course content can be constantly updated, thus solving the problem of original content.

Insisting on making short videos, analyzing users' preferences and improving course expression may divide some traffic in the field of short videos.

Summary:

It is difficult for the education industry to obtain traffic only by websites, but it can also be overcome; While making a website, we should also look at other marketing methods and novel marketing methods. After all, where people are, the market is there.

Starting a business is not easy. Wish you all the best.