How do novices do it from the media? These five different platforms must be understood.

In recent years, the new media industry has developed rapidly, so many friends around me are eager to move, want to switch to new media, and realize the goal of realizing cash through the creation of new media platforms. The first step to enter the new media industry is to understand the new media platform. What is a new media platform? What are the characteristics of each platform? Since 20 12, the new media platform has been updated from generation to generation with the rapid development of the Internet. At present, people often refer to new media platforms such as WeChat, Weibo, headline number and Baijia number, which can be summarized as semi-closed platforms, video platforms, short message platforms, open recommendation platforms and question-and-answer platforms. Semi-closed self-media platform WeChat official account is the main representative of semi-closed self-media platform. Because of its semi-closed characteristics, it is difficult to drain, so the content quality is very high. For example, the content of WeChat official account is mainly aimed at fans, so the reading volume of the article is greatly influenced by the number of followers, and the spread is limited. In addition, due to the influence of short video, the semi-closed platform is becoming more and more difficult to operate. Video-based self-media platforms can be divided into long videos and short videos. Long video platforms mainly include Youku, Tudou, Tencent and iQiyi. Short video platforms mainly include Tik Tok, automatic Aauto Quicker, volcano and micro-vision. For us new media people, more people will choose short videos. First, it is in its heyday. Compared with the semi-closed platform such as WeChat official account, the short video-based new media platform has a faster realization time, and all major platforms have relevant policy support. Open self-media recommendation platform At present, the mainstream open self-media platforms include headline number, No.100, No.1 and Penguin number. Compared with the semi-closed self-media platform, this open platform is more suitable for beginners, because the open platform has a larger traffic pool, and there will be corresponding recommendation and reward systems for high-quality article platforms, such as hundred numbers and headline numbers. The platform will insert advertisements in your published articles. The more articles you read, the higher the advertising revenue. Many people around Bian Xiao rely on these open platforms. Short message new media platform The so-called short message new media platform mainly refers to the short output content, which is relatively more suitable for fast reading. New SMS media platforms mainly include Sina Weibo, Today's Headline Micro Headline and Friends Circle. If you want to operate this kind of platform well, your content must be novel and creative, and you can quickly catch users' eyes in a short time, so as to achieve your own communication purpose. Q&A New Media Platforms Today's mainstream Q&A platforms include Zhihu, Baidu Q&A, Wukong Q&A, 360 Q&A and so on. These new media platforms are ideal for brand promotion and product drainage. In addition to content creators and consumers, we also have a new identity in the Q&A platform, that is, the questioner. Compared with content consumers, good questions can give birth to high-quality content, and questioners will get corresponding attention. At the same time, these platforms all have the function of knowledge payment, that is, they can obtain benefits through professional answers. Nowadays, knowledge payment is unprecedentedly hot, especially for legal, emotional and educational consultation. There are many media classifications and platforms. For Xiaobai Media, platform selection is very important. You can choose according to your actual situation. After choosing a good platform, adhere to high-quality content output and realize it just around the corner.