The highlight moment faded. In 2022, the 15 APP platform stopped operating.

Today, TobyLu has passed the "golden age" of APP entrepreneurship. In the past, a large number of brilliant apps and platforms began to announce the cessation of operations. In 20021year, the number of mobile applications (apps) in China was 2.52 million, which was 930,000 fewer than that in 2020, with a year-on-year decrease of 26.96%, according to the statistics of the Ministry of Industry and Information Technology. According to incomplete statistics of Morketing, from June 2022 to August 2022, there were 15 well-known apps and platforms that stopped operating. This is not only related to China Mobile (Fetion, Migu Circle), Tencent (Daily Express, Tencent Watch, sogou search APP, Penguin E-sports), Amazon (Kindle China), but also many startups like Honey Bud. Debut is the peak, and now it has failed. The first e-commerce platform in China is not Taobao, but Yi Bei. On July 12, 2022, Shanghai Shi Ying Information Technology Co., Ltd. announced that it had decided to stop the operation of Yi Bei network platform and close the website of Yi Bei due to the adjustment of its operation strategy. According to the announcement, by 24: 00 on August 12, 2022, Yi Bei will shut down the trading functions of all goods and shops on the website, shut down the user registration, login and recharge functions in Yi Bei, and shut down the website server. Many people feel sorry for this: "Yi Bei is really the peak of his debut, how brilliant he was when he was born, and how lonely he was when he failed." Many old e-commerce companies have unique memories of Yi Bei, which is the earliest C2C e-commerce website in China. 1999, graduated from Harvard Business School and Tan returned to China to start a company. In 2002, Yi Bei, the world's largest e-commerce website, extended an olive branch to Yi Bei and invested 30 million US dollars. The Yi Bei website was renamed Yi Bei, Yi Bei. Since then, Yi Bei began to adhere to the "American model" and its market share has been decreasing. The peak period in Yi Bei was before 2005. According to the data of iResearch, the market share of Yi Bei in 2003 was 72.4%, while that of Taobao was only 7.8%. Then gradually began to catch up. According to CNNIC data, by 2006, Yi Bei's market share had dropped to 29%, and in the same year, Taobao's market share was close to 70%. The former C2C overlord of e-commerce is now forced to shut down. Many people want to know what's wrong with Yi Bei. On the whole, there is an objective view: First of all, this is mainly because Yi Bei believes in the "American model" too much, which leads to "acclimatization" in the China market. For example, it insisted on the charging mode at that time, charging the seller's opening fee and sales commission, while Taobao directly launched the free opening mode; Secondly, Yi Bei's internal decision-making process is too long, which leads to many China market strategies not being implemented in time. In addition to another well-known "trump card product" in Yi Bei, Fetion also announced that it would stop its service. "In the days without WeChat, they are all accompanied by Fetion." Some netizens sent such feelings. Recently, China Mobile and Fetion official website issued the Announcement on the Development and Adjustment of Fetion Business. As "Fetion" stops serving, users will not be able to log in and use Fetion. Fetion was born in the 2G era. At that time, there was a big user pain point in the field of instant messaging, that is, users who did not log in online could not send messages to each other, so Fetion seized this opportunity. Fetion was born in 2007, focusing on sending free text messages to others. In retrospect, Fetion can be said to be "fire". According to statistics, during the 15 years of Fetion's operation, the total number of registered users reached 500 million, and the number of peak active users reached 1 100 million. With the birth of WeChat, all these beautiful things gradually burst. With the functions of voice call and picture transmission, WeChat quickly occupied the mobile user market, which brought a heavy blow to mobile operators. Later, Fetion began a long road of transformation. 20 16 was renamed as "He Feixin" and merged into "He Brand" of China Mobile. Since then, Fetion has never been able to "fly" as expected. With the end of Fetion, what will be the next generation of instant messaging products beyond WeChat? Some people say it is "5G message". With the rapid popularization of 5G network, it is a faster and more convenient form of information transmission, but there is no specific product yet. Defensive products, birth means death. How big is the difference between the "boss" and "second child" of Internet products? Perhaps the boss can occupy more than 80% of the market, and the second can only drink soup, and sometimes even have to give up. In the field of personalized recommendation and information flow, today's headlines are well-deserved bosses, but the fate of many "defensive products" (here refers to defensive products created to prevent themselves from fully understanding the market dividend) is not so good. Not long ago, Tencent Watch Express APP announced a suspension announcement, saying that due to the company's business adjustment, Watch Express APP officially stopped operating on July 18, 2022. In fact, the original name of Watch Express is "Daily Express", which is a news reading product launched by Tencent on 20 15. It recommends personalized information based on users' personal information and artificial intelligence. In 20 16, the peak value of Daily Express reached 87 million, which exceeded the products such as information and Sohu News at that time, and was second only to Tencent News and today's headlines. However, due to the serious homogenization of content, the information flow track is already very crowded. Even if a big Internet company like Tencent enters the market, it will face the dilemma of being squeezed. Tencent's other information flow content product, Tencent Watch APP, officially released the offline announcement. At 23: 59 on August 15, 2022, the watch APP server will be shut down and officially stop operating. At that time, you will not be able to log in to watch the APP. In addition, Tencent's shut-down apps include not only Daily Express, Tencent Watch, but also Penguin E-sports. At 23: 59 on June 7, 2022, the tencent games live broadcast platform Penguin E-sports completely stopped operating. As early as April 7, Penguin E-sports announced its delisting. "Due to the change of business development strategy, Penguin e-sports related products, including Penguin e-sports and Penguin e-sports live assistant, will be terminated on June 7, 2022; And stop new user registration, new anchors and new guilds from now on, and close the recharge. " In the field of e-sports live broadcast, Tencent has always been a king, with two live broadcast platforms, Betta and Huya. Penguin e-sports is also a defensive product to some extent. There are also many such defensive products in the field of short video. Tik Tok and Aauto Quicker are already kings, but this can't stop many big companies from dreaming of short videos. For example, China Mobile has developed a product that combines short video with Hanfu. During 2002/kloc-202 1“ChinaJoy ",China Mobile's product Migu Circle was upgraded to" a new generation of one-stop service cloud platform for China's clothing culture ",aiming at creating a clothing content and service community in China with" China's clothing culture "as the core, promoting the interaction between experienced clothing lovers in China and Meng Xin, and forming a social ecology for clothing lovers in China. The short video combined Hanfu, but the Mi Gu circle did not "break the circle", but chose to silently close and stop service from August 30, 2022. For defensive products, the root cause of failure is that their own head products are already very strong, and the Internet products are seriously homogenized, and there is no subversive function point. Consumers don't need so many identical products, which leads to the fate of bankruptcy. Small and beautiful is also difficult. Avoid popular tracks such as instant messaging and short videos. Will some small and beautiful tool products live better? On June 30th, VUE, the editing software used by many short video bloggers, announced that due to the adjustment of the strategic plan of the project team, VUEVLOG will stop operating at 23: 59 on September 30th, 2022. From 23: 59 on June 30, 2022, the VUEVLOG client will stop new user registration, member recharge service, and close some functions of the client. In this regard, Morketing searched VUEVLOG in major app stores and found that it was in the next stage.