What is the difference between Hema Market and Hema Fresh Food?

Hema Market and Hema Xiansheng are both businesses under the Alibaba Group. The difference is that Hema Market is a professional community group buying service platform under Alibaba. It adopts the "platform pre-sale store pick-up" method. "Service model, while Hema is a new retail format.

Users can purchase offline or place orders on the Hema APP. For consumers who are about three kilometers away from the store, the platform can deliver goods to their doorsteps within half an hour.

Hema Xiansheng is a new retail format that Alibaba has completely reconstructed for offline supermarkets. Hema is a supermarket, a restaurant, and a vegetable market, but this description seems inaccurate. Consumers can purchase in stores or place orders on the Hema App. One of the biggest features of Hema is its fast delivery: within 3 kilometers of the store, it can be delivered to your door in 30 minutes.

On July 14, 2017, Alibaba Chairman Jack Ma, CEO Zhang Yong and others tasted freshly baked seafood at Hema. "Hema Fresh" has been under low-key preparation within Alibaba for more than two years. Jack Ma, chairman of Alibaba's board of directors, visited the store.

This little-known “real son” of Ali was thrust into the spotlight and officially became a new member of Ali’s “zoo” after Tmall, Rookie, and Ant Financial.

On November 19, 2018, the Jing’an District Market Supervision Bureau of Shanghai launched an investigation into Hema Fresh in response to the “stolen label swapping” incident, and 73 boxes of carrot products in stock were immediately removed from the shelves and sealed. ?

On December 11, 2018, the State Administration for Market Regulation issued the latest food sampling notice, saying that it is organizing random inspections of cakes, potatoes and puffed foods, aquatic products, grain processed products, dairy products and edible agricultural products, etc. There were 1,781 batches of samples of 11 categories of food and 11 batches of unqualified samples. Among them, antibacterial drugs were detected in crucian carp sold by Hema Fresh in Guangzhou.

On June 11, 2019, Hema was selected into the "2019 Forbes China's Most Innovative Companies List".