Introduction of China advertising enterprise qualification grade standard?

The latest China advertising enterprise qualification grade standard.

(A) advertising enterprise qualification standards

1 integrated services

1) China advertising enterprises have been established for more than five years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising enterprises in China is more than 6,543,800 yuan.

3) The annual advertising income of advertising enterprises in China shall be no less than RMB 6,543,800,000, and they shall pay taxes according to regulations.

4) Other conditions for China advertising enterprises to meet the first-class qualification standard.

2. Media services

1) China advertising enterprises have been established for more than five years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising enterprises in China is more than 6,543,800 yuan.

3) The annual advertising revenue of advertising enterprises in China shall not be less than RMB 65.438+0.5 billion, and they shall pay taxes according to regulations.

4) Other conditions for China advertising enterprises to meet the first-class qualification standard.

3, design and production class

1) China advertising enterprises have been established for more than five years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 5 million yuan.

(3) The annual advertising income of advertising enterprises in China shall not be less than 80 million yuan, and they shall pay taxes according to law.

4) Other conditions for China advertising enterprises to meet the first-class qualification standard.

(2) Qualification standard of first-class advertising enterprises

1 integrated services

1) China advertising enterprises have been established for more than three years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 2 million yuan.

3) The advertising professional equipment of China advertising enterprises has a net value of 6.5438+800,000 yuan, and has a fixed business place.

4) The annual advertising revenue is not less than 20 million yuan, of which the income from all-round advertising communication service with brand service as the core accounts for not less than 60% of the total operating revenue, and the tax shall be paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to independent innovation and enterprise brand building, cultivate the core competitiveness of enterprises, and operate with integrity.

6) China advertising enterprises have more than 40 employees, of whom more than 80% have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises invest a certain amount in talent training every year.

7) Three customers in China advertising industry have successfully served for 2 years. In the past two years, they have provided creative planning, design and production, media agency and other services for more than eight brands, and at least two brands are successful cases of comprehensive services, which have effectively enhanced brand awareness and promoted sales.

8) China advertising enterprises have provided customers with comprehensive services such as advertising planning, creative production and agency release for print, radio, film and television, outdoor and other advertising media.

(nine) the advertising works produced and published by the advertising industry in China in recent three years have won more than five awards at the sub-provincial level or above.

10) China advertising enterprises have made contributions to the industry, society and public welfare undertakings, and have high influence and credibility in this industry.

2. Media services

1) China advertising enterprises have been established for more than three years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 2 million yuan.

3) The advertising professional equipment of China advertising enterprises has a net value of 6.5438+800,000 yuan, and has a fixed business place.

(4) The annual advertising income of advertising enterprises in China shall not be less than 35 million yuan, and they shall pay taxes according to law.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to independent innovation and enterprise brand building, cultivate the core competitiveness of enterprises, and operate with integrity.

6) China advertising enterprises have more than 40 employees, of whom more than 80% have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises invest a certain amount in talent training every year.

7) Five clients of China advertising enterprises have successfully served for two years, and provided media planning, purchasing or agency publishing services for more than 65,438+02 brands in the past two years, of which at least two brands are successful cases, effectively enhancing brand awareness.

8) Advertising enterprises in China have made great contributions to the industry, society and public welfare undertakings, and have high influence and credibility in this industry.

3, design and production class

1) China advertising enterprises have been established for more than three years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 2 million yuan.

3) The advertising professional equipment of China advertising enterprises has a net value of 6.5438+800,000 yuan, and has a fixed business place.

4) The annual advertising revenue of advertising enterprises in China is not less than150,000 yuan, in which the advertising design and production business accounts for not less than 90% of the total operating revenue, and it is taxed according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to independent innovation and enterprise brand building, cultivate the core competitiveness of enterprises, and operate with integrity.

6) There are more than 20 employees in China advertising enterprises, of which more than 80% have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises invest a certain amount in talent training every year.

7) China advertising enterprises have three customers who have successfully served for 2 years, and provided advertising creative design/production services for more than 8 brands in the past 2 years, and at least 2 brands are successful cases, and their brand image has been effectively improved.

8) The advertising works produced and published by advertising enterprises in China in the past three years have won more than 8 awards at the sub-provincial level and above.

9) China's advertising enterprises have made certain contributions to the industry, society and public welfare undertakings, and have high influence and credibility in this industry.

(3) Qualification standards for secondary advertising enterprises

1 integrated services

1) China advertising enterprises have been established for more than three years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising enterprises in China is more than 6,543,800 yuan.

3) The advertising professional equipment of advertising enterprises in China has a net value of more than 800,000 yuan and a fixed business place.

4) The annual advertising income of advertising enterprises in China is not less than 7 million yuan, of which the income from all-round advertising communication services with brand service as the core accounts for not less than 60% of the total operating income, and tax is paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to independent innovation and enterprise brand building, and operate with integrity.

6) More than 70% employees of China advertising enterprises have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises have a certain investment in personnel training.

7) China advertising enterprises have customers who have successfully served for 2 years, and provided planning, creativity, design and production, media agency and other services for more than 5 brands in recent 2 years. Two brands are successful cases, which effectively enhance brand awareness and promote sales.

8) China advertising agency has provided customers with comprehensive services such as advertising planning, creative production and agency release in print, radio, film and television, outdoor and other advertising media.

9) The advertising works produced and published in recent 3 years have won the grade award in the appraisal at or above the sub-provincial level.

10) China advertising enterprises have made certain contributions to public service advertisements and social welfare undertakings, and have influence and credibility in this industry.

2. Media services

1) China advertising enterprises have been established for more than three years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising enterprises in China is more than 6,543,800 yuan.

3) The advertising professional equipment has a net value of more than 800,000 yuan and a fixed business place.

4) The annual advertising revenue is not less than 6,543,800,000 yuan, and tax shall be paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to independent innovation and enterprise brand building, and operate with integrity.

6) More than 70% of employees have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises have a certain investment in personnel training.

7) Three customers have successfully served for 2 years. In the past two years, they have provided media planning, purchasing or agency publishing services for more than eight brands, of which two brands are successful cases, which effectively enhance brand awareness.

8) Advertising enterprises in China have made contributions to public service advertisements and social welfare undertakings, and have influence and credibility in this industry.

3, design and production class

1) China advertising enterprises have been established for more than three years and adopted modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising enterprises in China is more than 6,543,800 yuan.

3) The advertising professional equipment has a net value of more than 800,000 yuan and a fixed business place.

4) The annual advertising revenue is not less than 5 million yuan, of which the advertising design and production business revenue accounts for not less than 90% of the total operating revenue, and tax shall be paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to independent innovation and enterprise brand building, and operate with integrity.

6) More than 70% of employees have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises have a certain investment in personnel training.

7) Customers who have successfully served for 2 years have provided advertising creative design/production services for more than 5 brands in the past 2 years, and 2 brands are successful cases, and their brand image has been improved.

8) The advertising works produced and published in recent 3 years have won more than 4 awards at the sub-provincial level or above.

9) China's advertising enterprises have made certain contributions to public service advertisements and social welfare undertakings, and have influence and credibility in this industry.

(4) qualification standards for tertiary advertising enterprises

1 integrated services

1) China advertising enterprises have been established for more than two years, adopting modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 500,000 yuan.

3) The advertising professional equipment has a net value of more than 400,000 yuan and a fixed business place.

4) The annual advertising revenue is not less than 3 million yuan, of which the income from all-round advertising communication service with brand service as the core accounts for not less than 60% of the total operating revenue, and the tax shall be paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to enterprise brand building and operate with integrity.

6) More than 60% of employees have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises have a certain investment in personnel training.

7) Customers who have successfully served for 2 years have provided planning, creativity, design and production, media agency and other services for more than 3 brands in recent 2 years. Successful cases 1 brand effectively enhance brand awareness and promote sales.

8) China advertising enterprises have provided customers with comprehensive services such as advertising planning, creative production and agency release for print, radio, film and television, outdoor and other advertising media.

9) The advertising works produced and released in recent three years won the above awards in the appraisal at or above the sub-provincial level.

10) China advertising enterprises have made certain contributions to public service advertisements and social welfare undertakings, and have certain influence and credibility in this industry.

2. Media services

1) China advertising enterprises have been established for more than two years, adopting modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 500,000 yuan.

3) The advertising professional equipment has a net value of more than 400,000 yuan and a fixed business place.

4) The advertising annual operating income shall be no less than 5 million yuan, and tax shall be paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance. Pay attention to enterprise brand building and operate with integrity.

6) More than 60% of employees have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises have a certain investment in personnel training.

7) Customers who have successfully served for 2 years have provided media planning, purchase or agency release services for more than 5 brands in recent 2 years, and the successful cases 1 brand have effectively enhanced brand awareness.

8) Advertising enterprises in China have made certain contributions to public service advertisements and social welfare undertakings, and have certain influence and credibility in this industry.

3, design and production class

1) China advertising enterprises have been established for more than two years, adopting modern enterprise management system, and their net assets have increased in the past two years.

2) The registered capital of advertising units in China is more than 500,000 yuan.

3) The advertising professional equipment has a net value of more than 400,000 yuan and a fixed business place.

4) The annual advertising revenue is not less than 2 million yuan, of which the advertising design and production business revenue accounts for not less than 90% of the total operating revenue, and tax shall be paid according to regulations.

5) The main operators and business department heads of China's advertising enterprises have college education and corresponding advertising business performance, and operate in good faith.

6) More than 60% of employees have college education or professional and technical qualification certificates. An advertising censorship management system has been established, and advertising censors who meet the requirements of advertising censorship have been equipped. Enterprises have a certain investment in personnel training.

7) Customers who have successfully served for 2 years have provided creative design/production services for more than 3 brands in recent 2 years, and the successful cases 1 brand have improved their brand image.

8) The advertising works produced and released in the last three years won the grade award in the appraisal at or above the sub-provincial level.

9) Advertising enterprises in China have made certain contributions to public service advertisements and social welfare undertakings, and have certain influence and credibility in this industry.

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