What are the main tasks of new media operation?

Now the main channels of new media operation are as follows:

First, WeChat official account. WeChat official account operation is a common work in new media operation. Operators can post articles on the official WeChat account to convey valuable information to the target population, improve product visibility, and finally achieve the purpose of selling products.

Second, Sina Weibo. In 20 18, the monthly active users of Sina Weibo increased by about 70 million. 65438+February reached 462 million, and the average daily active users in 65438+February exceeded 200 million. So now many companies have opened Sina Weibo. Weibo has a forwarding function and a large traffic, so as long as your content is interesting and eye-catching, you can easily achieve the viral marketing effect.

Third, the community. The community is divided into QQ group and WeChat group. Community operators gather some people with the same needs into a group through various drainage methods, and then maintain the vitality of the community through various activities, and finally realize the purpose of transforming sales.

Fourth, short video platform. Because of the fast pace of life now, office workers don't have much spare time, and short, flat and fast high-flow content is gradually gaining people's love. Short videos are suitable for watching in mobile state and leisure time, which can not only release the mood but also waste time. Therefore, platforms such as Tik Tok, A auto Fast Consumer and Watermelon have sprung up, and more and more companies have begun to pay attention to short video marketing. Video content is short, the production process is short, the production cost and labor cost are low, but it is easy to become a hot spot for a large number of people to forward and comment, thus attracting a lot of fans and quickly forming a brand or product promotion trend.