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What does it mean to deduct SMS service fee from bank card?
1. Operators must charge. It's actually quite understandable. Just like we send text messages to friends, our text messages are sent through the three major operators, and so are banks. For the three major operators, we are consumers, and banks are also consumers, but banks have stronger spending power, and operators will certainly not let this big customer go.
2. In order to promote other services. Not everyone will find the SMS fee troublesome. For those who don't care about the SMS fee, they will charge, and there is not much money anyway. For people who are sensitive to the price of short messages, if they want to cancel the short message service, they can actually download the APP from the bank. In this way, although the bank will reduce part of the SMS fee income, the download volume of APP will increase. The bank brought a lot of traffic, but it didn't actually lose money.
As we all know, the bank is a highly centralized institution. For banks, SMS service is only the most humble service of banks, so don't worry. If customers don't care about the cost of SMS, it doesn't make sense to them. In addition, if the SMS fee is cancelled, the bank will lose a sum of income, and may even damage the interests of some people, and the bank will not get any benefits.
However, most joint-stock enterprises in banks no longer charge SMS fees, while state-owned enterprise banks usually do, because banks also pay communication operators when providing SMS reminders to customers, and they will charge because of the fees.
It is not mandatory for banks to provide SMS service, because it is charged, so there should be a basis for charging. Also explain this to customers. Therefore, when banks open SMS service for customers, they will actively inform customers that they need to charge. Customers can choose whether to turn on SMS notification. Banks will also notify some important enterprises free of charge. In other words, not all SMS notifications are charged.
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