Thumb breaks the myth of entrepreneurs.

Thumb breaks the myth of entrepreneurs.

? Today, Oriental Prajna Company has become the mobile commerce market in the financial industry? Cell phone? , accounting for more than 95% of the fund market and more than 82% of the insurance market. However, many people may not know that its founder is just a young college student Liu Yingkui who just left school.

1999, Liu Yingkui, an undergraduate from Northeastern University, started a business in a private house with only 20,000 yuan of start-up capital. 200 1 short message service has just started, and its enterprises provide mobile communication services for financial enterprises for the first time, becoming the first in China? Crab eater? . In 2008, the assets of Oriental Prajna Company he founded reached 200 million yuan. Liu Yingkui, a college student, created the myth of Nuggets with his thumb and wisdom.

Start your own business and turn scientific and technological achievements into markets.

Liu Yingkui said:? Contemporary college students are not short of professional skills and innovative courage, and the relative shortage may lie in the lack of personality tempering and social cognition. ? At school, Liu Yingkui served as monitor and president of the student union. He is the youngest NPC deputy in Shenyang and a national top three student.

1998, Liu Yingkui led a team to participate in the second China University Computer Competition. They set off from Shenyang with boxes in their arms and kept trying this program on the train. ? The environment is very difficult, in a corner of IBM center, while programming, while? Eavesdropping? Training. ? Liu Yingkui said with deep feelings. In the end, his team won the first prize and won the honor. At the same time, it also sparks their self-employment and turns scientific and technological achievements into markets.

Northeastern University has an Internet cafe with 100 computers and projectors, but few people care about it. Liu Yingkui volunteered to be the general manager of the Internet cafe, and transformed the Internet cafe into a northland network training center to provide group training for enterprises.

1999, with the courage to be the first in the world, Liu Yingkui started from 20,000 yuan and founded Shenyang Microgrid Technology Development Co., Ltd. in a private house that has not been officially put into use. Several college students rely on the passion of young people to cope with the cruel competition, and the small enterprises are teetering. At the time of crisis, Liu Yingkui's entrepreneurial team was United as never before, and the 60-square-meter storage room was changed into Datong Shop. When he is tired, he goes to sleep and goes on working after waking up. The agency development rights of several medium-sized software projects made them get the first pot of gold. With this first bucket of gold, Liu Yingkui resolutely decided to develop a fist software product with independent copyright-Enterprise Netcom, and successfully boarded the express train of Internet development in China. This successful transformation confirms Liu Yingkui's unique market vision as an entrepreneur.

If you want to survive, you must dare to try and explore.

The market is changing rapidly. If you want to survive, you need to dare to try. Liu Yingkui, who had the courage to explore, left everyone else in the company in Shenyang to engage in R&D, went to Beijing to break into the market alone, set up a small but diligent marketing team, and successfully put it into practice at the end of 20001. Enterprise Netcom? The solution was sold to a provincial telecommunications company in China, thus opening the door to the national market.

Oriental Prajna rose rapidly in just three months, with its headquarters in Beijing, R&D department in Shenyang and branches in Shanghai, Shenzhen and Guangzhou.

At the end of 20001,Liu Yingkui thought that if the rapid development of mobile communication technology can be combined with the excellent network software advantages of Oriental Prajna, there will be a broader market for providing solutions based on wireless value-added services for enterprises. After consulting experts and customers modestly, he strengthened his determination to enter the enterprise wireless service market.

In 2002, two senior doctors were hired, and the Oriental Prajna was even more powerful. In 2002, he entered Wuhan and designed a wireless solution for a famous insurance company. At the end of the year, China's first integrated wireless service solution for the insurance industry was successfully implemented in Hubei. In 2003, it beat Sina, Beida Jade Bird and other well-known domestic enterprises, won the bid for the wireless service contract of the largest insurance company in China, and established its own wireless service market in China? Leadership? State; In 2004, we made every effort to enter the wireless service market of financial enterprises in China, and achieved an impressive record of 80% in the insurance wireless service market and 40% in the fund unlimited service market within one year, and established a research and development base of thousands of square meters in Shenyang; At the beginning of 2005, a famous American investment company invested in Oriental Prajna, and QCOM, the world's most advanced mobile technology company, established a strategic cooperative relationship with Oriental Prajna.

The key to successful entrepreneurship: courage and perseverance in the face of difficulties

In nine years, Liu Yingkui has completed the transformation from the president of the student union to a young entrepreneurial leader, from the general manager of an Internet cafe to an industry leader, from the youngest NPC deputy to the CEO with assets exceeding 100 million, and also started a college student's entrepreneurship? Thumb myth? . Since then, users of financial enterprises no longer need hardware equipment such as computers and the Internet, and are no longer limited by location and time. As long as they have a mobile phone, they can enjoy the information and services they need at any time. Small mobile phones have built a convenient bridge between financial enterprises and individual users.

At the end of the interview, the reporter asked Liu Yingkui: Many college students started their business vigorously, but in the end they ended badly. What do you think is the key to the success of college students' entrepreneurship? Liu Yingkui said that the biggest difficulty in starting a business is never money, but courage and perseverance in the face of difficulties. Courage and perseverance depend on: maintaining and developing an active and stable entrepreneurial team and finding a business model that suits the advantages of your own enterprise. Must have a comprehensive knowledge accumulation, never-say-die passion, good connections, as well as natural acumen and the ability to seize business opportunities.

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