Advantages of WeChat Marketing What are the advantages of WeChat marketing?

The marketing effect largely depends on the arrival rate of information, which is also the place where all marketing methods are most concerned. Different from the mass sending of SMS and email, every message sent by WeChat WeChat official account can be sent to the terminal phone completely and correctly, and the arrival rate is as high as 100%.

2. High exposure rate

Exposure is another index to measure the effect of information release. The information exposure rate and arrival rate are completely different. Compared with Weibo, the exposure rate of WeChat information is higher. In the process of marketing in Weibo, except for a few highly skilled copywriting and high-profile events, which were forwarded in large numbers and gained high exposure, the directly released advertisement Weibo was quickly submerged in the dynamic scrolling of Weibo, unless you advertised through the screen, or users watched Weibo through the screen.

Wechat, which is derived from the mobile instant messaging tool, has a strong reminding function, such as ringtone, stop message of notification center, corner sign and so on. Remind users to receive unread information at any time, and the exposure rate is as high as 100%.

3. High acceptance rate

As mentioned above, the number of WeChat users has reached 300 million, and WeChat has become or surpassed the mainstream information receiving tool similar to SMS and email, and its universality and popularity have become the basis of marketing. Didn't you see those tens of thousands or even hundreds of thousands of fans on WeChat? In addition, there is no conflict between spam messages because fans of public accounts actively subscribe and information is actively obtained.

4, high accuracy