Planning of products entering campus marketing competition

Organizer:

Co-organizer:

Second, the activity time:

6 April-9 May 2005

Third, the significance of the event:

1. Create more opportunities for Hunan college students to combine theory with practice, so that more Hunan students can challenge themselves, market themselves and improve themselves through speeches, sales and teamwork in this marketing competition;

2. There are many participating institutions, which can expand the influence of each association in Changsha, establish their own brand activities, show the strength of the association, and establish a good image of the association in the hearts of merchants.

3. Strengthen the contact between major university associations and establish a communication platform for our marketing associations.

4. Let people know the brand of "Chao Mou Si", display the image of "Chao Mou Si" and expand the influence and popularity of "Chao Mou Si";

5. Build a bridge between college students and "Chaomusi" enterprises, create new employment opportunities for fresh college students, and select and reserve talents for enterprises.

Fourth, the competition process planning

The marketing contest lasts from April 15 to May 9, and is divided into four stages: registration and publicity, preliminary contest, rematch and final.

1, registration and publicity

U time: April1may-April 22nd.

U location: on-site registration points in major competition areas.

U person in charge: members of various business divisions.

U requirements:

1) fill in the registration form

2) Upload team photos and basic information on the website.

2. preliminaries

◆ Time: April 13 to April 19.

◆ Location: Universities in each competition area.

◆ Participants: All participating teams.

◆ Person in charge: members of various business divisions.

◆ Competition mode:

① Understand the "Chaomu Temple", and the teams will talk about their understanding of the "Chaomu Temple" according to the relevant information collected by themselves. The competition mode and rules of this link are formulated by each division, and the form of expression is free.

(2) Marketing practice: The participating teams will sell the products provided by the Games for two days, and the members of each competition area will be responsible for overall management and score according to the sales.

3. rematch

◆ Time: April 20th to April 26th.

◆ Location: downtown Changsha

◆ Participating teams: the top five teams in each division.

◆ Person in charge: Competition Committee

◆ Competition mode:

(1) The promotion of "Chaomousi" and the promotion team's promotion of "Chaomousi" brand were made in PPT form, and submitted to the competition committee for review.

(2) Challenge "Tide Mousse" and push the team to promote and sell "Tide Mousse" products provided by the organizing committee of the competition in Changsha within two days (April 25th and 26th).

4. Finals:

◆ Time: May 9th.

◆ Location: Democratic Building, Central South University

◆ Participants: before the rematch 15, all the leaders of the contest and representatives of Hunan Yulu Trading Co., Ltd.

◆ Competition mode:

In the finals and awards evening, the top 15 players from the semi-finals pulled live tickets in the form of team performances, and then awarded the third place in the championship and various awards according to the total score.

Five, the game scoring rules

Preliminary competition: the top five are judged by the total scores of ① and ②.

① Links account for 30% of the total preliminary results; ② Link 70% (both links are 100).

The total score of the preliminary round is (① link score) ×30%+② total sales of each team link/total sales ×70%.

The top five in each division are promoted.

Rematch: ① link (PPT creativity score *20%)+② link (total sales of each team+total sales × 100 score *30%)+ online voting score *20%+ SMS voting score *30%.

Before the total score 15 promotion.

Final: audience voting score *30%+ SMS voting score *50%+ online voting score *20%.

The top three in the total score are champions.

Specific scoring criteria:

Answer: PPT creativity scoring The organizing committee of the competition will comprehensively score the content, expression and creativity of PPT according to the standard of full mark 100.

B. According to the standard of full mark 100, the score of online voting is converted by taking the number of votes of the first team in online voting as the denominator, and the first one in online voting is 100.

Online voting score of participating teams = online voting of participating teams/online voting of the first team × 100.

For example, the first place won 10000 votes, and the second place won 8000 votes. Their scores are as follows:

First place:10000/10000×100 integral = 100 integral.

Second place: 8000/ 10000× 100 =80 points.

And so on,

C. The score of SMS voting is based on the standard of full score 100, with the number of votes of the team with the highest number of SMS votes as the denominator, and the number of SMS votes is 100.

SMS voting score of the participating teams = SMS votes of the participating teams/SMS votes of the first team × 100.

For example, the first place won 10000 votes, and the second place won 8000 votes. Their scores are as follows:

First place:10000/10000×100 integral = 100 integral.

Second place: 8000/ 10000× 100 =80 points.

Sixth, award setting.

(a) the final prize:

1) Champion Team 1 (Bonus 3,000 yuan+"Chaomousi" Senior Letter of Appointment)

Runner-up Team 1 (Bonus 1500 yuan+"Chaomousi" Intermediate Letter of Appointment)

Third runner-up team: 1 (bonus: 1000 yuan+letter of intent for working contract with "Chao Mousse")

The employment letter of "Chaomousi" can go directly to "Chaomousi" Hunan Yulu Trading Co., Ltd. for training and appointment without interview or examination.

The finalists can get the training practice opportunities of the company, and those with excellent performance can also directly join the "Chaomousi" Hunan Yulu Trading Co., Ltd.

2) preliminaries: 50% of the sales profits of all participating teams will be returned to the sales team.

3) All finalists in the semi-finals: In the "Chaomousi" challenge, 50% of the profits of all promoted products go to the participating teams.

(2) Organizing awards

1) Organize 2 people to reward 500 yuan as a bonus (generated by members of each competition).

Two outstanding contributors, 500 yuan (from the competition committee).

2) All members of the Competition Committee have the opportunity to go directly to "Chaomousi" Hunan Yulu Trading Co., Ltd for training.

Seven. Event management:

Each major campus of the competition is set as a major competition area, and the general responsible Committee of the competition is set up, referred to as the competition. The Competition Committee is led by a person in charge of "Chao Musi", composed of leading cadres of the marketing association and several persons in charge of the competition area association, and the Competition Committee is fully responsible for the whole competition.