Internet Entrepreneurship Project Personal Profile [Internet + Entrepreneurship Project Plan]

Foreword

With the informatization of life and the popularization and application of computers, online shopping has replaced the traditional shopping model. Online shopping is not limited by time and space and has a variety of products. Online shopping has given consumers more convenience and choices, attracting more and more consumers, and is a popular shopping model today. Therefore, opening a store online has become a trend, and more and more people are choosing to start a business online. Online entrepreneurship is low-cost and high-efficiency. Through market investigation and analysis, I chose to start an online business. In response to market demand, I chose the virtual recharge market and opened an online store specializing in game point cards. 1. Project background analysis 1.1 E-commerce industry background and status

Since my country began to develop e-commerce in 1998, it has also flourished at an astonishing speed, and almost all walks of life have made achievements in e-commerce. . E-commerce now accounts for 13% of the country's total consumption level, and is developing at a rapid growth rate. 1.2 Analysis of the development status of XXX (the product type you chose)

I am engaged in research on the direction of online game point cards, mainly engaged in virtual point cards, official CDK, etc. of several popular games of Tencent QQ . As we all know, online games are now a necessity in people's life, leisure and entertainment. They can give people a kind of relaxation when they are tired from work, and can also give people a sense of accomplishment and satisfaction that cannot be reflected in real life. Allowing people to relax in their stressful work life and lead a better work and life.

China's current game market is very large and the related supporting facilities are relatively complete. The laws and regulations for games are already quite sound. This has also enabled China's game market to develop healthily, and the development of games Speed ??is the fastest growing and most profitable in the field of e-commerce.

What I study is the most popular games on the Internet now, which are also the most popular games with the largest number of game players. Moreover, in order to better demonstrate their skills and hegemony in the game, most of these game players are willing to spend RMB to equip their game characters to make them more powerful and show their heroic spirit. There is a market, and merchants have the means to achieve profitability, and these potential users will continuously recharge to equip their game characters, so that the status of the lords in the game can be stabilized. 1.3 Analysis of the Current Situation of C2C E-Commerce Platforms

My main research is on Taobao. It is a comprehensive platform with various merchants and a huge consumer user group. It is also the current leader and main force in China's e-commerce field. Taobao is one of the best choices for new Internet entrepreneurs. Taobao's consumption amount last year was one trillion. This is such a huge number, and these transaction amounts are independently completed by thousands of CtoC merchants. We can see the value of Taobao, and Taobao is a milestone in the field of e-commerce in China. It was the first to realize the feasibility, security, convenience, etc. of online transactions.

Mr. Jack Ma, the founder of Taobao, said at last year’s Internet Business Conference that Taobao will create a transaction amount of 10 trillion this year, and behind such a large transaction amount is strong technical support and legal support. The gradual improvement of regulations will achieve the same results. The future development of Taobao is bright and it is an e-commerce platform with unlimited potential. It is also the cradle of thousands of small and medium-sized entrepreneurs eager to succeed.

Taobao has its own clear laws and regulations for its future development, internal corporate management, and management of small and medium-sized sellers. Everyone on Taobao must rely on it to act. This gives it a guarantee of good and healthy development, so I also chose it. 2. Market analysis and positioning of the project 2.1 SWOT analysis of the project development environment 2.1.1 Intrinsic advantages

(1) Big need Think about the buddies around us, which one does not have a mobile phone, and which one does not need it.

(2) No need for logistics. There is no need to worry about delivery. Basically, a transaction can be completed in just a few minutes. There is no need for logistics, and there will be no disputes caused by errors in the delivery location.

(3) The allocation is small and does not cost a lot of money. You only need to spend 300 yuan to open the business. And it's easy to operate.

As long as you start the software, everything will be completed automatically by the software. There is no need to keep inventory, and there is no need to worry about the problem of stocking up goods that cannot be sold.

(4) It is suitable for part-time jobs. You don’t need to buy anything in advance, and you don’t need to waste time running around. As long as you have a computer, you can complete the transaction at any time, and you will not be trapped by a fixed location. pace.

(5) Accumulate reputation quickly. The difficulty in making real products is that the accumulation of reputation is too slow. Without credibility, the customer churn rate will be high. As for the phone bill, it is possible to increase the diamond within the week. 2.1.2 Inherent Disadvantages

Currently, the credit of Taobao stores is divided into two types: virtual baby transactions and physical baby transactions

What is virtual baby? It mainly refers to transactions that can be completed without logistics. Products, such as online game points, phone recharge tokens, etc.

What is physical treasure? It mainly refers to some real goods that require logistics participation, such as clothing, cosmetics, etc.

There is a special category among physical treasures, such as software, store decoration, virtual hosting, website construction, decoration templates, etc. on Taobao, which all fall under the life service category of physical treasures. Commodity, so the transactions brought by this type of treasure are also physical treasure transactions.

I believe many friends will know that my previous store operated automatic recharge software. At the same time, when I first started in this industry

I also did recharge business in the early days, so I accumulated a lot of virtual treasures. trade.

However, since Taobao has introduced some new rules after July 8, and Taobao itself has also launched a recharge system, many people on the Internet used to say that you should rely on virtual drilling first. Then the practice of transitioning to physical goods is no longer applicable.

Therefore, if you want to be a shopkeeper of real goods now, it is best not to let your store have any credit for virtual baby transactions. If there are still friends who want to rely on virtual diamonds and then transform into real goods, then The store you create in this way is a useless store and will have many disadvantages. 2.1.3 External Opportunities

If your original method and a lot of actions can only get your current results, it means that you need to start a business to make money. If you don’t change it in five, ten, or twenty years , you may still be like this! Why is every Chinese still alive? Because when every person is born, he is determined to live. When life is in danger, no matter whether he has money or not, he They will all come up with money and try every means, so when a person encounters problems in his life, he will never have an excuse, because he must live. Is life important to us? Is success important to us? If living is not successful, What's the point? When you equate life with success, you will never have excuses in your life. When you have no excuses, you can really be successful, right or not?

Although online entrepreneurship has begun to become a good choice for college students to start their own businesses, with many opportunities, there are also many problems that need to be solved. The first problem: the contradiction between strong entrepreneurial awareness and lack of understanding of entrepreneurial-related information. College students have a strong awareness of entrepreneurship, but they are extremely ignorant of relevant information about entrepreneurship. There is a phenomenon of "high vision and low hand". This is one of the potential problems of college students' entrepreneurship, including online entrepreneurship. The second issue: funding issues. Although online entrepreneurship has the advantage of low costs, the credit files of college students are not in line with society, resulting in difficulties in financing and borrowing. Funding problems have limited the scale and form of online entrepreneurship for college students, and there is not much funding. 2.1.4 External threats

As a form of entrepreneurship, Internet entrepreneurship will inevitably encounter certain risks. Should we Internet entrepreneurs escape and give up continuing to start a business? The answer is definitely no. In any industry, there are risks as long as you enter. We cannot be afraid of risks, but should actively seek to reduce the occurrence of risks. As contemporary college students, when we start our own business for the first time, we are bound to encounter a series of problems such as lack of experience, mistakes, and lack of funds. Therefore, when starting a business for the first time, we can appropriately reduce our investment amount and investment scope, and use the initial time to exchange for entrepreneurial experience. Of course, during this period, we can seek help from others to make our own business plan more perfect. conduct.

Internet entrepreneurship for college students is a new employment choice, and it will inevitably produce some relatively successful examples. Of course, there are even more examples of failure. Therefore, we need to look at the problem from a dialectical perspective. There are reports that Taobao has created a lot of miracles. It is fair to say that it has driven the development of upstream and downstream industries, including logistics, finance, etc. There are also a large number of sellers who have achieved success by operating their own Taobao stores, but we should objectively judge these The success of sellers is due to the fact that they have put in a lot of efforts and have relevant supply and marketing advantages. In recent days, some so-called "experts" have begun to suggest that college students enter Taobao in large numbers to start online businesses. We should be more angry about these remarks; what do these so-called "experts" think about Taobao stores? How much do you know about their profits and business models, how much do you actually know about successful sellers, and how much do you know about the business processes of successful online stores. Online sales are not as smooth as most people think. 20% of sellers have obtained at least 80% of the transaction volume. The remaining sellers can only be regarded as purely for fun, and more often play the role of "accompanying the prince to study." Therefore, if we college students want to start online entrepreneurship, we should not be too presumptuous. We must think clearly in advance, understand and consult from various aspects, and finally make a decision that is in our own interests.

Therefore, looking at the overall situation, college students should consider what they want and other majors before starting an Internet business. 2.2 Internet market segmentation and positioning

As of the end of December 2011, the scale of China’s Internet users has exceeded 500 million, reaching 513 million, with 55.8 million new Internet users throughout the year. The Internet penetration rate increased by 4 percentage points from the end of last year to 38.3%. In such a huge online market, online shopping users reached 194 million, an increase of 20.8% from the end of the previous year. Online payment users and online banking users also increased by 21.6% and 19.2% throughout the year. The current user scale is 167 million and 19.2% respectively. 166 million.

In order to better promote our products, we conducted segmentation and selection of the online market, and finally determined the target online consumer groups. 2.2.1 Network market segmentation

With the popularization of the Internet and the prevalence of e-commerce, the number of people using the Internet for both individuals and companies is increasing day by day.

1. Recharge mobile phone bills. Data from Communications Home shows that the current number of mobile users is about 700 million, so mobile phone bill recharge has a large consumer market.

2. Recharge telecom phone bills. DCCI Internet data shows that there are 4.2 million telecom users, and it also has a certain market share in the field of phone recharge.

3. Recharge China Unicom airtime. DCCI Internet data shows that China Unicom has approximately 340 million users. Although China Unicom has far fewer users than mobile users, its market is relatively optimistic.

4. Q coins. As of 2011, Tencent QQ users have exceeded 513 million. Therefore, based on the current situation of QQ users, the recharge market for Q coins is also very large.

5. Game point cards. According to the questionnaire survey, 56.93% of the people surveyed are men, and most of these men like to play online games, so game points will be favored by men. 2.2.2 Target consumer positioning

The questionnaire survey data shows that those who recharge online are generally school students and working people.

1. Current students. Because they often come into contact with computers at school, especially in college or college, almost everyone has a computer, and they are very receptive to online shopping. They spend a lot of time online. It can even be said that college students have become dependent on the Internet.

2. Working people. Considering that this group of people rarely have time to go to the business hall to recharge their phone bills due to work reasons, and most office workers have access to computers, they also have plenty of time to surf the Internet. Even if there is no phone bill, they will choose the most convenient option. online recharge.

3. Project construction and management model 3.1 Purchase channel selection

Online stores are divided into two types: physical and virtual: physical stores require good purchase channels, and the investment is relatively larger than virtual stores. If you are a physical agent, It is also subject to restrictions, but virtual is different. To build a virtual online store, you only need to invest 300 to buy software and you can benefit from it for life. A virtual online store is a good choice for everyone to open a store on Taobao. In a virtual online store, you don’t have to find sources of goods, and you don’t have to worry about the goods. Backlog.

The software we use is the 5th generation Suida automatic recharge software. You don’t have to rush around to find the source of goods, you don’t have to worry about buying goods, and you don’t need to stay by the computer all the time. After purchasing the software, You are a lifelong agent, you can sell software, and you can get a commission of 190 yuan for every set of software sold. This profit is still considerable. Moreover, this software can be used to recharge national: China Mobile, China Unicom, Telecom, Xiaoling phone calls, Tencent services, QQ recharge: such as QQ membership, QQ red, yellow, blue, green, black diamond and other services, and can also recharge games. For businesses such as point cards, you can automatically recharge without having to be online every day. 3.2 Online store style design 3.3 Online store business philosophy

Our store’s business philosophy: customer needs, user satisfaction

Service philosophy: credibility first, customer first. High-quality service

Business purpose: Down-to-earth and honest management 3.4 Service management of online stores

1. Warm, thoughtful and polite service

2. Introduction of products Be detailed and have clear return and exchange regulations

3. Take the initiative to introduce products

4. Deliver goods in a timely manner to ensure timely delivery of goods

5. With guaranteed profits. Provide promotion plans that are more suitable for buyers

6. When disputes are discovered during transactions, negotiate with the buyer and resolve them properly

7. Express gratitude to the buyer 3.5 Online store promotion strategy

In the early stages of opening a store, online store promotion is an important step. Only improve the popularity of your website. Those potential buyers may become your real buyers. Our store promotion methods include online promotion and offline promotion.

(1) Promote and promote this online store through the messaging function of Tencent QQ and Taobao Wangwang.

Make more friendly links than other online stores to attract the attention of potential customers, thereby increasing the popularity of this online store. Post attractive posts in influential forums and add links to the store to promote in disguise. This website allows more people to pay attention to this online store.

(2) Carry out word-of-mouth publicity from relatives and friends around you, let them drive the popularity of the website, and distribute leaflets introducing the website in schools. 4. Project investment and profit analysis 4.1 Project investment plan

Taobao consumer protection service, deposit 1,000 yuan

Purchase Taobao Wangpu for 68 yuan

Store decoration 100 yuan

Purchase recharge software for 300 yuan

Working capital of 200 yuan

Total investment 1668 yuan 4.2 Estimated profit status

Online store opening What is the best to sell? According to a survey conducted last year, 22.64% of users have used real money to purchase IDs or virtual items in online games. Taking several mainstream online games currently operating for a fee in my country, the total number of registered accounts has exceeded 400 million. If calculated at a ratio of 23%, there will be 90 million registered accounts participating in cash transactions. Calculated at a transaction amount of 100 yuan, the size of the entire market can reach more than 9 billion. In places such as South Korea and Taiwan, where online games are developed, the virtual item trading market has reached billions of dollars.

One fact about the online game industry is that the scale of related industries driven by online games has far exceeded the market size of online games themselves. In 2003 alone, the direct contribution of online games to the telecommunications industry reached 8.71 billion yuan. The direct contribution to the IT industry due to the sales of servers, PCs and other equipment was 3.5 billion yuan. The direct contribution to media and traditional publishing was also 3.5 billion yuan. Reaching 2.64 billion yuan.

These data are like an iceberg, and the bottom and largest part of the iceberg is the virtual item transaction in online games.

The profits from virtual recharge are mainly obtained in two ways, one is recharge. The profit of recharge is between 1 and 2%, and the profit of game point card recharge is about 8 and 10%. QB purchases are 10% off, and QQ business is 13% off. Everyone needs to recharge every month. This is a way to make money. Then you can also make a profit by selling a software. You can get a profit of 230 yuan for each software sold.

Financial Forecast Table

Time Number of Customers Profit (Yuan) Recharge Customer Agent Level 1 Level 2 1-3 months 100204003-6 months 5005110006-12 months 200020440001-2 years 8000502012000 5. The development prospects of online entrepreneurship

As a new entrepreneurial form trend that has gradually developed in recent years, online entrepreneurship has Among the advantages that other forms of entrepreneurship do not confer, the most representative one is the development of e-commerce technology.

As an important network application in the Internet era, the rapid development of e-commerce has driven the development of online entrepreneurship. There are many application scopes and models of e-commerce. Internet-based business functions can be divided into three categories: product sales model, service sales model and information delivery model. The cost, time and skill requirements for online entrepreneurship based on the online product sales model are relatively lower than service sales and information delivery, so it is more likely to become a common choice for college student entrepreneurs.

In addition, online shopping in China is growing rapidly. As of July 2012, there were 400 million Internet users shopping online. More and more Internet users are accustomed to online shopping with transparent prices and convenient purchases. . Currently, about 1 in 4 Chinese netizens is an online shopping user, while in countries with high Internet penetration rates such as Europe, the United States and South Korea, 2 out of 3 netizens shop online. The market potential of China’s online shopping is far from being unleashed. At the same time, online payment, which is closely related to online shopping, has developed very rapidly. The number of Internet users currently using it has reached 75.71 million, with a growth rate of 300% in the first half of 2012, which has effectively promoted the development of online shopping. Therefore, the prospect of online entrepreneurship is considerable and has great attraction and driving force. 6. Conclusion

The general background of 2012: the number of college students graduating is as high as 7.7 million. However, at the same time, the impact of the economic crisis on employment in our country has not completely subsided, and college students will face an increasingly difficult employment situation. According to the latest data, the number of Internet users in China reached 420 million in 2012, and the wealth generated by online shopping is expected to exceed 10 trillion. The huge business opportunities generated by this have attracted the attention of many entrepreneurs. Click the mouse, scan photos, find customers... Simple operation methods and low costs. The Internet has made entrepreneurship no longer a patent for corporate or professional self-employment. More and more college students have also invested in the torrent of Internet entrepreneurship. According to our investigation, the main problems and suggestions are as follows:

1. Lack of financial support and social recognition. Although 90% of college students have entrepreneurial dreams, funding is still their biggest headache. Most people think that the funds for college students to start their own online businesses should be between 1,000 and 2,000 yuan. In addition to working part-time, this fund can be obtained from parents. The former puts pressure on college students to study, and the latter puts a burden on college students' families. Those who said they did not support college students' online entrepreneurship were all practitioners and believed that learning should be the mainstream life of college students; 87% of college students themselves believed that online entrepreneurship can be compatible with learning. 97% of people believe that online entrepreneurship for college students can only solve a small part of employment problems, and believe that most people should still participate in professional life. In terms of protecting the interests of college students' online entrepreneurship, 98% of people believe that the law should be paid attention to. On the one hand, it is legal construction (support from the state and society), and on the other hand, college students should know and understand the law.

It is recommended that the government consider student loans when solving the employment problem of college students, so as to bring new opportunities to college students for online entrepreneurship. It is hoped that there will be relevant laws and policies to support the self-employment of college students and safeguard the interests of college students. This will not only provide a good growth course for college students, but also lay a good foundation for college students to enter the society.