What are mobile e-commerce?

Mobile e-commerce comes in various forms. In addition to some services expanded from traditional PC e-commerce, many new forms will be gradually developed. At present, the main mobile e-commerce applications can be divided into the following types.

(1) Mobile information services. It includes both SMS and MMS forms, such as SMS notifications, SMS advertisements, mobile newspapers and other MMS methods, as well as mobile information search.

(2) Mobile payment. At present, mobile phones are mainly used to realize small-amount payments, or payments under mobile conditions. Implementation forms include mobile banking, mobile phone stored value cards or prepaid phone bill payment, etc. Existing applications include using mobile phones to purchase bus tickets, pay parking fees, pay for music downloads, and watch videos, etc.

(3) Mobile market. Open a store on the mobile network to sell goods and services. Such as mobile shopping mall, etc.

(4) Mobile entertainment. Such as playing mobile games, watching videos, etc.

(5) Mobile learning. Use Weibo, SMS and other forms to carry out fragmented learning, especially use mobile terminals to watch animals and plants in nature, and guide adults to solve difficult problems at hand by immediately learning and applying them. Such as first aid at the scene of a car accident, etc.

(6) Mobile enterprise applications. Including mobile office, mobile logistics, mobile logistics management, etc. for enterprises and institutions. Especially mobile customer relationship management, mobile ERP enterprise resource planning, mobile supply chain management, etc.