What are the secrets for newcomers to do sales management?

Why are so many salesmen eager for success now? Why do so many business people want to find skills, methods and the secret of quick success online? I wonder, can you really find it online? Their mood is understandable. I am also a salesman from the grass-roots level. According to my experience, what can be found on the internet is generally very theoretical, and it can be said that there are not many practical and practical things.

Because many so-called famous artists and "Montana" have never done sales, their things can be used for reference, but they are not practical. Even an expert from a sales background can't put his true wisdom on the Internet for you to read for free. Modern society is an economic society, and wisdom is wealth, so it is natural to pay for the wisdom of famous people. Then, according to my personal experience, I want to say a few words to the new salesperson.

Why are newcomers confused? Personally, I think there are several reasons:

First, give it a try.

I think the main reason is that he didn't set himself a goal, didn't position himself, and just blindly engaged in sales with the mentality of trying, thinking that it was just a try anyway, and it didn't matter if he didn't do well, and then changed to something else. In fact, this mentality is wrong. Sales is also a science. You must take it seriously and devote yourself wholeheartedly. Don't use it as a springboard for your career. Once you choose, you should devote yourself wholeheartedly, strengthen your faith, regard sales as a career in life, stick to it when you encounter difficulties, and find ways to solve it instead of retreating.

Second, eager to succeed.

Many new business people just want to get results and orders quickly after contacting sales, eager to show themselves and get commissions. In fact, this is not desirable. Being a salesman is a long-term career, and you can't rush to achieve success. It has a process. Newcomers have to go through a lot of hardships, suffer a lot, encounter many difficulties and get a lot of blows. Only in this way can we "see the rainbow after the storm" and grow and progress. It is impossible to eat a fat man in one bite. It is also impossible to find a quick and successful way to sign the bill online. Be sure to be down-to-earth, one step at a time, there is no sweetness without bitterness.

Third, it is easy to retreat when encountering difficulties.

Because they have no sales experience and are not very professional in many aspects, many new salespeople are often rejected by customers at the beginning of their business, and even make things difficult for customers, so they are very unhappy and want to retire, and they don't know what to do. In fact, this is an inevitable process in sales. Sales are success after repeated rejections. When the customer rejects you for the fifth time, you are completely desperate, but you may succeed after going to the sixth time. Just stick to it, but many newcomers can't. There is also the need to think more about difficulties, find ways to solve them, learn to think and summarize, learn to analyze reasons, why customers refuse, find ways and how to solve this problem of customers. If you often think and sum up like this, think of ways and try many times, then you are actually making progress and moving towards success.

So when dealing with these puzzles, what should be done to improve quickly?

First, be good at learning.

As a salesperson, learning ability comes first. You must learn from people who are more successful than you and copy the successful methods of others. Of course, you may say that some teachers are unwilling to pass on their experience to you, but in fact, there are many people around you who can learn, such as your colleagues and your leaders. Other professional books are also learning materials. Of course, if you want to consult some practical experts with marketing background online, it is of course best if the experts are willing to share their successful experiences with you. If you don't, you can also spend some money to buy experts' information and plans, because their things are very practical and it is also useful to serve customers with some plans, so don't care about some investment in learning. As the saying goes, you have to pay before you get a return. This is very important.

Second, can endure hardship, will endure hardship, will persist.

It has become a rule that you can endure hardships in business. It's really hard to visit customers day after day, but it's not only hard, but also hard. What do you mean by suffering? In other words, we should have a clear goal, not do useless work, and spend our physical strength and energy in the right direction. For example, in doing business, you must first know who your customers are, which companies and which (global brand network) institutions, and then know where your target customers are before you can visit them. If you sweep the street blindly, you are doing useless and thankless work.

Don't waste time online all day, go to the market more. It's hottest in summer, coldest in winter, and learn to do business when it rains heavily. Because this is the rest time for other salesmen, first of all, you have another chance. Secondly, if you can persist in doing business in such a difficult time, your customers will recognize you more, appreciate you more, and your boss will appreciate you more, so your chances of success will be greater.

Learning to endure hardship is also a test and tempering of life, but it is more important to learn not only to endure hardship, but also to persist. Stick to it for a while, and the chances of success will increase.

When I started my business in a cosmetics company in Anhui, I also ran the market outside all day. At that time, I was mainly in northern Anhui, mainly engaged in specialty stores. In some counties in northern Anhui, such as Mengcheng, Lingbi and Sixian, I go to at least two counties a day, and each county has at least one customer. We took our suitcases and sample bags, rested on the bus to the county seat, got off to work, dragged our suitcases in one hand and carried our bags in the other, and then went to places where cosmetics stores were concentrated to visit customers one by one. We go to work at 8 o'clock in the morning and are still visiting customers at 9 o'clock in the evening. We have to drag our luggage and drive to two counties in one day. The degree of effort can be imagined. Hard work is not important. If you can talk about customers, at least lying in bed at night can give you some comfort.

So when dealing with these puzzles, what should be done to improve quickly?

First, be good at learning.

As a salesperson, learning ability comes first. You must learn from people who are more successful than you and copy the successful methods of others. Of course, you may say that some teachers are unwilling to pass on their experience to you, but in fact, there are many people around you who can learn, such as your colleagues and your leaders. Other professional books are also learning materials. Of course, if you want to consult some practical experts with marketing background online, it is of course best if the experts are willing to share their successful experiences with you. If you don't, you can also spend some money to buy experts' information and plans, because their things are very practical and it is also useful to serve customers with some plans, so don't care about some investment in learning. As the saying goes, you have to pay before you get a return. This is very important.

Second, can endure hardship, will endure hardship, will persist.

It has become a rule that you can endure hardships in business. It's really hard to visit customers day after day, but it's not only hard, but also hard. What do you mean by suffering? In other words, we should have a clear goal, not do useless work, and spend our physical strength and energy in the right direction. For example, in doing business, you must first know who your customers are, which companies and which (global brand network) institutions, and then know where your target customers are before you can visit them. If you sweep the street blindly, you are doing useless and thankless work.

Don't waste time online all day, go to the market more. It's hottest in summer, coldest in winter, and learn to do business when it rains heavily. Because this is the rest time for other salesmen, first of all, you have another chance. Secondly, if you can persist in doing business in such a difficult time, your customers will recognize you more, appreciate you more, and your boss will appreciate you more, so your chances of success will be greater.

Learning to endure hardship is also a test and tempering of life, but it is more important to learn not only to endure hardship, but also to persist. Stick to it for a while, and the chances of success will increase.

When I started my business in a cosmetics company in Anhui, I also ran the market outside all day. At that time, I was mainly in northern Anhui, mainly engaged in specialty stores. In some counties in northern Anhui, such as Mengcheng, Lingbi and Sixian, I go to at least two counties a day, and each county has at least one customer. We took our suitcases and sample bags, rested on the bus to the county seat, got off to work, dragged our suitcases in one hand and carried our bags in the other, and then went to places where cosmetics stores were concentrated to visit customers one by one. We go to work at 8 o'clock in the morning and are still visiting customers at 9 o'clock in the evening. We have to drag our luggage and drive to two counties in one day. The degree of effort can be imagined. Hard work is not important. If you can talk about customers, at least lying in bed at night can give you some comfort.

Some customers can't cooperate with each other once, and some need to visit and follow up continuously.

I remember two clients in Huoqiu and Shucheng, Lu 'an, and I finally worked with them for more than a month. Through the first visit, I felt very interested, and the customers were very smart. They are all comparing, without giving a clear meaning to say whether to do it or not. I think we must keep up. So I often call to visit. When you visit, you don't talk about cooperation directly, but care about my customers, their business and life, and make him feel that you are a friend who can make friends. Then the first step is successful. Then I "attacked" by SMS, and often sent messages of blessing and greeting. In order to make your customers think about you every day, you are very close to success. Finally, with the greetings and blessings of phone calls and text messages, the list was taken down one month later. Huoqiu's boss said he was willing to make our products because he thought I was a good person.

In fact, doing business is just like falling in love. We should stick to it. If you show the spirit and persistence of pursuing girls, there is a great possibility of success in business. It's a pity that many salesmen don't want to stick to it, and they forget their old customers when they have new customers. In fact, we didn't notice that interested customers are not only comparing products, but also comparing your character with your company's reputation, so we should take the initiative.

Third, we should be savvy, good at thinking and summing up.

Doing business requires not only being able to endure hardships, but also being able to speak. It is very important to be able to understand, think and summarize.

Understanding means that you should be able to quickly understand the meaning of the leader, the method of doing things, product knowledge, how to express it concisely and accurately, and how to use it flexibly in the company. When talking about customers, you can quickly detect their intentions. Through their words, you can know what they want, what they want, and learn to read and read.

Thinking is also very important for business people, because we will encounter many problems in the process of doing business. These problems may not be solved, but it is precisely because they cannot be solved, so we must think about why there are such problems, what is the root of the problems, what methods are needed to solve them, whether there are many methods and which methods are more suitable. This is very important. When we learn to think, we will sum up, and those who fail can sum up their experiences and lessons so that they can learn next time.

Never miss any sales opportunity.

Opportunities are for those who are prepared. In the process of doing business, I deeply realize that the opportunity is actually created by myself, and any target customer may become your customer, just to see if you have noticed it.

In the process of making cosmetics, there is a small grocery store in Mengcheng County, Anhui Province, where only a few bottles of cosmetics are put. In the eyes of cosmetics salesmen, this is not the object of visit, but I think any store selling cosmetics may be a potential customer, so I went in to visit. After a chat, I realized that this store felt that the grocery business was unprofitable, was decorating a bigger facade, was preparing to open a cosmetics store, and was choosing brands everywhere. So don't miss any sales opportunities, because opportunities don't jump out of themselves.

5. Be sincere and learn to serve customers.

In the minds of many salespeople, the ultimate goal of doing business is to get customers' money. In fact, this is the most primitive and primary sales. Do business from the customer's point of view, serve customers, help customers sell products, and guide customers to sell products, rather than just thinking about returns.

In the process of doing business, many customers are infected by my sincerity, not persuaded by boasting. For example, customers like Huoqiu and Shucheng mentioned above convey their sincerity to them, making them feel that I am not selling products but making friends. My attitude is sincere, and the chances of clinching a deal are great. Visiting a cosmetics store in Suzhou, the boss is very busy, doing business. I didn't bother him, but waited beside him. At this time, another salesman came to deliver the goods. Because the boss couldn't leave, the salesman unloaded the goods at the door, so I helped move the goods into the store. I think it's just a piece of cake. I didn't expect the boss to see it, so when the boss finished talking, the boss readily agreed to make our products. Afterwards, my boss told me that he was moved by my feeling of being polite, taking the initiative to help move things, being diligent and considerate, and being good at serving customers, which is also one of the important reasons for our cooperation.

In the process of doing business, we should treat the dealer as a friend, help him and help him sell products, instead of calculating him and forcing him to pay back the money, because only when the goods from the dealer reach the hands of consumers will he continue to purchase. If we rely on the dealer's inventory to force the payment back, but the goods in the dealer's warehouse don't move, then the final damage will be the interests of the manufacturer.